Research Methodology – Beer Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Beer Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Beer Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Production volume of beer
- Market demand for various types of beer (craft, mainstream, premium etc.)
- Consumer demographics and preferences
- Price and sales revenue of different beer brands
- Availability and growth of distribution channels like supermarkets, liquor stores, bars, and online platforms
- Market entry and exit of beer brands and companies
- Government regulations and policies
- Extent of competition in the beer market
Key Market Indicators
- Per capita beer consumption
- Growth rate in the number of craft breweries
- Market share of leading beer producers and brands
- Rate of new product launches and their market acceptance
- Revenue growth rate in the beer market
- Trends in beer imports and exports
- Changes in consumer preferences towards non-alcoholic or low-alcohol beers
Growth Trends
- Increasing demand for craft and artisan beers
- Growth in online sales of beer due to the rise of e-commerce
- The increasing popularity of non-alcoholic and low-alcohol beers
- Emergence of innovative beer products due to advancements in brewing technology
- Growing interest in beer tourism and beer festivals
- Rising use of organic and locally-sourced ingredients in beer brewing
- Influence of social media and digital marketing in promoting beer brands
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Beer Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Beer Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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