Research Methodology – Gluten-Free Products Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Gluten-Free Products Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Gluten-Free Products Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Volume of gluten-free products sold.
- Revenue generated from the sales of gluten-free products.
- Current and potential consumer base for gluten-free products.
- The demographic profiles of consumers, including age, income, gender, and lifestyle choices.
- Market penetration and potential for growth in various geographical regions.
- Competitive landscape and market share of different gluten-free product brands.
- Product pricing and positioning strategies.
- Consumer's perception and acceptance towards gluten-free products.
Key Market Indicators
- The CAGR (Compound Annual Growth Rate) of gluten-free products.
- Total market size in terms of revenue and volume.
- Distribution channels and their market share in sales of gluten-free products.
- Online retail sales of gluten-free products.
- Shift in consumer behavior and consumption patterns towards healthy and gluten-free diets.
- The rate of incidence of celiac disease and other gluten intolerance conditions.
Growth Trends
- Increasing awareness and education about celiac disease and gluten intolerance.
- Rising preference for healthier and cleaner diets.
- Growth in the availability of diverse gluten-free products.
- Increasing investments and innovations in gluten-free product development.
- Growing prominence of online sales and home delivery channels due to the COVID-19 pandemic.
- Growth in the number of dedicated gluten-free stores and sections in supermarkets.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Gluten-Free Products Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Gluten-Free Products Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights