Healthcare Digital Signage Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Display Type (LCD, LED, OLED), By Type (Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks), By Location (Indoor, Outdoor), By Display Size (Below 32 Inches, 32 to 52 Inches, More than 52 Inches), By Application (Wayfinding and Navigation, Information and Education, Advertising and Promotion) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Healthcare Digital Signage Market Size

The global healthcare digital signage market size was valued at USD 7,512.86 million in 2024 and is projected to grow from USD 8,795.71 million in 2025 to reach USD 19,702.78 million by 2033, exhibiting a CAGR of 10.61% during the forecast period (2025-2033).

Healthcare digital signage refers to the use of digital displays and interactive screens within medical facilities to enhance communication, streamline operations, and improve the patient experience. These systems provide dynamic and customizable content, such as appointment schedules, wayfinding directions, health education, and promotional messages, helping patients and visitors navigate facilities more effectively.

Moreover, digital signage can be used for staff communication and training, offering a modern and efficient solution to keep healthcare environments informed and engaged. The major factors that are stimulating the growth of the global market include high demand for patient engagement, advances in display technology, and growing demands for increased communication efficiency at health facilities.

Latest Market Trend

Increasing adoption of cloud-based solutions

The adoption of cloud technology in healthcare digital signage enables centralized management and remote monitoring of display networks across multiple facilities. This means that content updates are streamlined, the need for on-site staff intervention is minimized, and the messaging is kept consistent.

• For instance, in June 2024, Cognizant launched healthcare large language model (LLM) solutions on Google Cloud's generative AI technology, including Vertex AI and Gemini models, to streamline administrative processes and enhance experiences in healthcare.

Thus, cloud technology plays a pivotal role in optimizing the management and operational efficiency of healthcare digital signage systems.

Healthcare Digital Signage Market Growth Factors

Rising demand for improved patient engagement

The increasing emphasis on enhancing patient engagement is driving the adoption of digital signage solutions in healthcare facilities. Digital signage offers real-time updates, appointment schedules, and health-related information, creating a more connected and engaging patient experience. Interactive displays in waiting areas help reduce anxiety by providing calming content while ensuring seamless communication throughout the patient care journey.

• For instance, in September 2024, Five Faces reported that digital signage in hospitals improves patient experiences by delivering essential information at every stage of care, from pre-admission to post-discharge.

As healthcare providers prioritize patient-centered care, digital signage emerges as a critical tool for fostering better communication, satisfaction, and overall engagement.

Growing use to promote patient education

Digital signage serves as a highly effective platform for delivering health education, wellness programs, and preventative care messages in healthcare settings. These displays allow providers to share essential information such as vaccination schedules, lifestyle tips, and disease prevention strategies in a visually appealing and easy-to-understand manner.

• For instance, in May 2024, Samsung Insights highlighted how outpatient centers are using digital displays to deliver timely and targeted health information, enhancing the experience for patients, visitors, and staff.

By utilizing engaging content, digital signage promotes health awareness and encourages healthier behaviors across diverse patient populations, contributing to improved public health outcomes.

Market Restraining Factor

High costs of healthcare digital signage

The high costs associated with healthcare digital signage, including hardware, installation, and ongoing maintenance, present a significant barrier for smaller healthcare. Advanced technological features such as touchscreens, 4K displays, and software integration further escalate the overall investment required. These financial constraints often deter healthcare providers from adopting digital signage solutions, thereby limiting market growth.

• For example, Samsung reports that the annual subscription cost for digital signage ranges between USD 200 and USD 400 per screen, making it a costly option for budget-constrained facilities.

As a result, the high costs associated with healthcare digital signage remain a critical challenge, particularly for smaller organizations aiming to modernize their patient engagement strategies.

Market Opportunity

Integration of AI and data analytics

The integration of AI and data analytics in healthcare digital signage presents a significant opportunity to enhance engagement and operational efficiency. These technologies enable the delivery of personalized content tailored to patient behavior, preferences, and real-time data. By analyzing patterns in patient interactions, healthcare providers can optimize displayed content to improve communication and patient experiences.

• For instance, in December 2024, Comcast Smart Solutions partnered with Rivalry Tech and LetzChat to enhance its digital signage portfolio, aiming to improve fulfillment times and customer experiences across sectors, including healthcare.

This trend underscores the transformative potential of AI in healthcare digital signage, offering tailored solutions that elevate patient care and streamline healthcare operations.

Regional Insights

North America: Dominant region with 41.8% market share

North America dominates the global healthcare digital signage market, capturing the largest revenue share, driven by a strong digital transformation trend and the availability of innovative technologies. The increasing awareness about preventive healthcare and the use of digital signage for health education and information dissemination within healthcare settings further accelerate market growth. Moreover, the presence of key industry players and the continuous expansion of their product offerings strengthen the region's market leadership, creating a competitive and rapidly evolving landscape.

Asia-Pacific: Rapid growth in China, Japan, and India

Asia-Pacific is poised for the fastest CAGR, fueled by a shift toward more patient-centered care. Healthcare professionals across countries like China, Japan, and India are adopting digital signage solutions to educate patients on their health conditions, treatment options, and post-treatment care. This enhanced communication allows patients to make better-informed decisions, leading to higher satisfaction levels with their healthcare experience. As digital signage becomes a key tool for healthcare professionals, it is expected to play a pivotal role in improving patient engagement and overall healthcare outcomes in the region.

Countries Insights

• United States –The U.S. healthcare digital signage market is leading, fueled by its advanced infrastructure and significant investments in innovative technologies. Widespread adoption of digital solutions in hospitals for patient engagement and communication boosts market growth. In August 2024, LG launched its new patient engagement boards to enhance communication in hospital rooms. Moreover, the increasing emphasis on reducing patient wait times and streamlining hospital operations further drives the demand for digital signage solutions.
• Canada – Canada's healthcare digital signage market is expanding due to rising chronic disease rates and collaborations between industry players to foster healthcare innovation. A notable partnership in August 2021 between AdStash and IDS Canada, which manages 325 digital screens across medical clinics, highlights the country’s strong commitment to adopting digital solutions. Canada's advanced economy and focus on healthcare technology adoption further support the growth of the healthcare digital signage sector.
• Germany– Germany's healthcare digital signage market benefits from the country's strong emphasis on healthcare innovation and a robust healthcare system. The adoption of digital signage is encouraged by favorable reimbursement policies that support hospitals' investment in advanced digital tools. As digital signage plays a crucial role in enhancing patient communication and operational efficiency, its widespread implementation contributes to the market's growth.
• UK – In the UK, the adoption of healthcare digital signage is growing due to rising awareness of digital solutions for patient communication and education. Initiatives by the NHS to enhance digital infrastructure further drive market expansion. For instance, in August 2024, NHS England signed contracts with Kainos Software and Accenture to improve urgent and emergency care services, including real-time updates and digital referrals, promoting the use of digital signage in healthcare settings.
• France – France’s healthcare digital signage market is thriving thanks to investments in healthcare technology and a focus on managing chronic diseases. Hospitals and clinics are increasingly using digital signage to provide real-time information to patients, improving their overall experience. Government initiatives promoting the integration of digital solutions into clinical practices are also helping drive market growth, as these innovations streamline healthcare services and improve patient engagement across the country.
• China – China’s healthcare digital signage market is expanding rapidly, driven by urbanization and increased healthcare sector spending. The Chinese government’s efforts to modernize healthcare services and improve access to care have led to increased adoption of digital tools in hospitals. In September 2024, China’s move to open up its manufacturing sector to international investment is expected to further fuel the growth of digital signage solutions.
• Japan- Japan’s healthcare digital signage market is propelled by its advanced healthcare infrastructure and the widespread adoption of high-tech solutions. Hospitals in Japan are increasingly using digital signage for patient education, wayfinding, and overall experience enhancement. For instance, in June 2024, Avalue Technology Inc. showcased eco-friendly ePaper signs and handheld note pads at the International Modern Hospital Show in Tokyo, highlighting Japan’s commitment to integrating cutting-edge digital signage solutions in healthcare.

Segmentation Analysis

By Component

The hardware segment dominates the global market due to the rising demand for advanced displays with remote management capabilities. These displays enable real-time updates, troubleshooting, and maintenance without on-site intervention, reducing downtime and boosting efficiency. Their robust build and reliability make them ideal for healthcare environments.

• In November 2024, Panasonic Connect Europe launched its first LED display, expanding its portfolio of professional displays to meet growing market demands.

By Display Type

The LCD segment leads the global market due to its affordability, durability, and adaptability to healthcare settings. These displays offer a long lifespan, high reliability, and ease of cleaning, making them suitable for hospitals and clinics requiring multiple screens for extended use.

• For instance, in November 2024, Planar launched the Simplicity P Series LCD displays, designed for 24/7 digital signage applications like emergency messaging, advertising, and wayfinding.

By Type

Video walls dominate the global healthcare digital signage market due to their ability to create impactful, large-scale visuals that captivate patient and visitor attention. With high brightness, anti-glare technology, and durability, video walls are optimized for healthcare facilities, delivering clear and engaging content. Their versatility enhances patient interaction and professional communication within the premises.

By Location

The indoor segment dominates the market, driven by its widespread use in advertising, patient communication, and information sharing in hospitals and clinics. Digital signage indoors enhances the overall patient experience by delivering targeted messages and improving healthcare service delivery. For instance, in February 2024, Asianda reported the increasing adoption of digital signage in hospitals to transform medical services, hospital management, and patient engagement.

By Application

The wayfinding and navigation segment is a key revenue driver, enabling patients to easily locate services, book appointments, and access specific departments. Integration with systems like EHR and appointment schedulers offers personalized navigation based on patient details, reducing wait times and improving healthcare efficiency.

• For example, in August 2024, Samsung highlighted the use of digital signage in healthcare settings, featuring interactive wayfinding solutions and real-time updates to enhance communication and navigation.

Company Market Share

Key players in the global healthcare digital signage market are actively engaging in strategic collaborations, acquisitions, and partnerships to expand their product offerings and strengthen their market position. Companies are working with healthcare providers, technology firms, and software developers to enhance the functionality of digital signage solutions, incorporating advanced features like AI, real-time data analytics, and interactive touchscreens.

BrightSign, LLC.: An emerging provider in the global healthcare digital signage market

BrightSign, LLC. is an emerging player in the global market, known for its reliable and scalable digital signage media players specifically designed for healthcare settings. The company focuses on providing solutions that enable seamless content management, real-time updates, and improved patient engagement across hospitals, clinics, and waiting areas.

Recent Development:

• In January 2024, BrightSign announced Bright Alliance, a global program to support its partner ecosystem by enhancing technical, sales, and marketing efforts for CMS partners, driving growth and business opportunities.

Recent Developments

• October 2024 – LG launched the 2MP IPS Diagnostic Monitor (Model 24HR513C-B), specifically designed for general radiology use. The monitor features 350 cd/m² DICOM calibration, providing high-quality radiology imaging with precise and clear visuals. Its ergonomic design and enhanced color accuracy make it ideal for healthcare environments that require consistent and reliable medical imaging, offering healthcare professionals the tools needed for accurate diagnosis and patient care.
• September 2024 – Rise Vision introduced a new screen-sharing feature, which allows users to wirelessly share content from any device to displays running its digital signage software. This feature enhances collaboration by enabling seamless communication in healthcare facilities, allowing real-time updates, patient information, and educational content to be easily shared across multiple devices.

Analyst Opinion

As per our analyst, the global healthcare digital signage market is witnessing significant growth, driven by the increasing demand for enhanced patient engagement, technological advancements in display solutions, and the rising adoption of interactive content. Real-time updates, wayfinding, and the promotion of health education are key factors fueling the demand for digital signage in healthcare environments.

Moreover, the integration of digital signage with healthcare IT systems streamlines operations, while the shift toward cloud-based solutions and AI-driven analytics is enhancing scalability, flexibility, and innovation. However, challenges remain in terms of high initial investments and ongoing maintenance costs, which can be a barrier for smaller healthcare facilities.

While the technology offers substantial benefits in patient communication and operational efficiency, the cost of hardware, installation, and software updates may limit adoption in budget-constrained environments. Despite these challenges, the overall outlook for the market remains positive, with ongoing advancements and growing industry collaborations driving the sector forward.