Market Dynamics
Global Healthcare Digital Signage Market Drivers
Enhanced Patient Experience
Healthcare facilities increasingly emphasize patient-centered care and seek to improve patient experience. Digital signage solutions enable hospitals, clinics, and medical offices to provide patients with tailored and interactive content, including critical information, entertainment options, and wayfinding aid. Healthcare digital signage improves patient communication and engagement, creating a more pleasant and satisfying healthcare experience. Furthermore, healthcare spending in the United States is expected to climb by 5% between 2023 and 2024, reaching USD 4.9 trillion. The cost of medical care benefits is also predicted to rise by 8.9% in 2024 vs 8.2% in 2023. The International Foundation of Employee Benefit Plans (IFEBP) predicts a 7% increase in healthcare expenditures in 2024, and for the second consecutive year, employers forecast a 7% increase.
Additionally, a survey conducted by PatientPoint, a leading provider of digital communication solutions for healthcare, discovered that 88% of patients believe digital signage improves their overall hospital experience by providing helpful information, reducing anxiety, and improving communication with healthcare providers. Furthermore, 80% of patients prefer hospitals with digital signage systems to those without. The better patient experience provided by hospital digital signage, which includes helpful material, real-time updates, and interactive features, contributes to higher patient satisfaction, communication, and engagement in healthcare settings. As healthcare organizations prioritize patient-centered care and digital transformation activities, demand for advanced digital signage solutions will likely rise, propelling market expansion and innovation in the healthcare digital signage industry.
Global Healthcare Digital Signage Market Restraints
Cost Constraints
The accompanying expense is one of the most significant barriers to adopting healthcare digital signage technologies. Implementing a comprehensive digital signage infrastructure incurs expenses for hardware acquisition, software licensing, installation, content creation, and continuous maintenance. For many healthcare facilities, particularly smaller clinics or those with restricted finances, the initial investment required to implement digital signage systems may be prohibitively expensive. In 2024, a digital sign installation's starting cost may be USD 600. This covers the installation cost, which can range from USD 200 to USD 2,000, and annual maintenance, which can cost between USD 40 and USD 500. According to Look Blog, the total cost of ownership (TCO) for digital signs in 2024 may begin at USD 600 per installation.
Furthermore, Frost and Sullivan's research shows that the total cost of ownership (TCO) for digital signage solutions comprises hardware prices (e.g., displays, media players), software license fees, content development expenses, installation charges, and ongoing maintenance and support. For many healthcare facilities, particularly smaller clinics or those with limited resources, the initial expenditure required to establish digital signage technology may be a barrier to adoption.
Global Healthcare Digital Signage Market Opportunity
Expansion of Telemedicine and Remote Care
Modern technology is inextricably linked with the healthcare industry. In this dance of healthcare and technology, telemedicine takes center stage, ushering in a future where connections are more robust, care is more efficient, and patients are genuinely at the center of everything. Telemedicine is the distant delivery of healthcare services and medical consultations using digital communication technologies. The growth of telemedicine is more than a chronology; it is a story of change, creativity, and the unwavering ambition to make healthcare available to all. The future of telemedicine looks quite promising. It consists of numerous telemedicine trends and is rapidly expanding.
Additionally, the growing use of telemedicine and remote care creates a significant opportunity for healthcare digital signage. Digital signage solutions can be integrated with telehealth platforms to give patients remote access to virtual consultations, appointment reminders, and health education resources. Healthcare organizations may improve access to care, increase patient engagement, and provide tailored healthcare experiences by expanding the reach of telemedicine services using digital signage.
According to a McKinsey and Company analysis, telehealth use increased dramatically during the COVID-19 pandemic, with virtual care visits jumping 38 times compared to pre-pandemic levels. Healthcare organizations quickly expanded their telemedicine capabilities to satisfy the increased demand for remote care, fueled by social distancing measures, lockdowns, and the need to reduce in-person visits to healthcare institutions.
Regional Analysis
North America Dominates the Global Market
The global healthcare digital signage market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East Africa, and Latin America.
North America is the most significant global healthcare digital signage market shareholder, estimated to grow at a CAGR of 13.8% over the forecast period. North America had the most important revenue share of 35% in 2023. The region is at the cutting edge of technical innovation and digital transformation. Furthermore, as preventative health and wellness initiatives gain traction, healthcare digital signage is being utilized to encourage health-conscious behaviors by disseminating instructional content, exercise routines, food advice, and more. McKinsey & Company estimates that expenditure on wellness products and services in the United States will approach USD 450 billion, with an annual growth rate of more than 5%.
Asia-Pacific is anticipated to exhibit a CAGR of 14.1% over the forecast period. The Asia Pacific area is expected to develop at the quickest CAGR throughout the projection period. Healthcare practitioners in the region are increasingly implementing patient-centered practices. Digital signage is used to educate patients about their health, treatment alternatives, and post-treatment care, allowing them to make more educated decisions about their well-being and improving overall patient satisfaction and outcomes. Countries like India, China, and Japan are investing significantly in their healthcare infrastructure. According to Invest India, investment opportunities in India's hospital and medical infrastructure subsector are expected to exceed USD 32 billion. Digital signage is critical to this shift because it enables communication, information distribution, and efficient healthcare service delivery.
The European healthcare digital signage market is being pushed by factors such as increased use of digital technologies in healthcare, rising patient expectations for tailored experiences, and a greater emphasis on patient involvement and satisfaction. In Europe, Healthcare providers use digital signage technologies to improve communication, make wayfinding easier, provide health education, and market healthcare services within their facilities.
Segmental Analysis
The global healthcare digital signage market is segmented based on component, display type, type, location, display size, and application.
The market is further segmented by components into hardware, software, and services.
The hardware category led, accounting for 45% of total revenue in 2023. Screens, monitors, video walls, media players, and mounting systems are all examples of gear used to show digital material. These hardware components are the visual interface for delivering information, educational content, and multimedia messages to healthcare facilities' patients, visitors, and staff. Hardware selection is critical for optimal display quality, longevity, and compatibility with the desired environment. High-definition displays, touchscreen interfaces, and interactive kiosks are routinely used in healthcare facilities to improve communication, engagement, and wayfinding for patients and providers.
Furthermore, the segment is expected to develop due to increased demand for remote administration and maintenance in the healthcare industry. The hardware team focuses on creating displays that can be remotely operated and monitored, decreasing the need for on-site maintenance and troubleshooting. This remote management functionality keeps displays up to date, reducing downtime and boosting the overall efficiency of digital sign systems.
Healthcare firms frequently need assistance adopting and integrating healthcare digital signage solutions into their infrastructure. Service providers specialize in system configuration, data migration, and integration with other company systems like ERP or CRM. This helps assure a seamless rollout and minimizes disruptions to hospital operations. They also share insights, best practices, and industry expertise to help improve efficiency, lower costs, and improve the patient experience.
The market is fragmented into LCD, LED, and OLED based on display type.
The LCD sector dominated in 2023, accounting for 45% of revenue. LCDs are popular for healthcare digital signage because they are inexpensive, reliable, and available in various sizes and configurations. These displays employ liquid crystal technology to create images by modifying light as it passes through pixels. LCD screens have great brightness, contrast, and color reproduction, making them ideal for displaying text, photos, and multimedia in healthcare settings. LCDs are extensively used for navigation signage, patient education kiosks, waiting room displays, and digital menu boards in healthcare cafeterias and eating spaces.
In addition, LCDs are less expensive than other display technologies like LEDs and OLEDs. This makes them a popular alternative for healthcare establishments that need many displays in different locations on their campus. LCDs are cost-effective, allowing healthcare providers to install digital signage solutions within their budget. LCDs are long-lasting and reliable. This is critical in healthcare settings where displays may be subjected to frequent use, manipulation, and cleaning. LCDs are durable and dependable, allowing them to resist the demands of the healthcare business while providing constant performance over time.
By type, the market is classified into video walls, video screens, transparent LED screens, digital posters, and kiosks.
Video walls dominated the market, accounting for 25% of total sales. Video walls comprise many display screens tiled together to create a more seamless viewing area. These displays are commonly utilized to make a strong visual statement and draw attention in high-traffic places like hospital lobbies, waiting rooms, and conference halls. Video walls can show dynamic material like advertising messages, event schedules, wayfinding maps, or live broadcasts, which improves engagement and communication with patients, visitors, and employees.
Furthermore, video walls provide an extensive and immersive display that can hold the attention of spectators. In healthcare settings, video walls can display critical information, educational content, patient testimonials, and even live streams of medical procedures. The increased visual impact of video walls can effectively engage patients, visitors, and professionals. Furthermore, video walls are frequently outfitted with high brightness, anti-glare coatings, and strong construction to ensure peak performance and lifespan. The dependability and durability of video walls make them ideal for the demanding needs of healthcare facilities.
Based on location, the market is sub-segmented into Outdoor and indoor.
The indoor segment dominated the market, accounting for 80% of revenues. Indoor digital signage refers to displays located within the interior spaces of healthcare facilities, such as lobbies, waiting rooms, corridors, patient rooms, treatment areas, and public places. Indoor signage serves a variety of objectives, including patient communication, education, entertainment, and wayfinding help. These displays are deliberately placed to engage patients, visitors, and staff as they walk the healthcare facility.
Additionally, indoor digital signage can display dynamic content such as appointment calendars, health education videos, facility announcements, or promotional materials targeted to specific areas and audience demographics within the healthcare institution. The segment's overwhelming position can be attributed to solid demand from the healthcare business, which makes it the most advantageous application field for digital displays in advertising. Furthermore, this category is expected to maintain its position worldwide and constantly develop throughout the forecast period due to sustained demand.
By Display size, the market is classified into Below 32 Inches, 32 To 52 Inches, and More Than 52 Inches.
The less than 32 inches segment dominated, accounting for 45% of total revenue. Digital signage displays under 32 inches are often smaller screens designed for close viewing distances or limited spaces in healthcare facilities. These miniature screens can be used in situations with limited space, such as patient rooms, examination rooms, or small waiting spaces. Individuals nearby benefit from personalized messages, patient education materials, appointment reminders, or entertainment content displayed on displays under 32 inches. These versatile displays allow healthcare personnel to interact effectively in intimate settings while eliminating visual clutter and maximizing space efficiency.
In addition, the majority share of the category can be attributed to the cost-effectiveness of the display size. Furthermore, displays smaller than 32 inches can be strategically positioned in specified areas to provide focused messages to patients, visitors, and staff. They can, for example, be used to display vital messages, health tips, appointment reminders, or wayfinding information in a localized style.
The market can be bifurcated by application into Wayfinding and Navigation, Information and Education, Advertising and Promotion.
The wayfinding and navigation sector dominated the market, accounting for 40% of revenues. Patients can use digital signs with wayfinding features to reach appointments, treatments, or waiting areas more efficiently. Wayfinding and navigation solutions can be linked to other healthcare systems, such as electronic health records (EHR) or appointment scheduling software. This connection provides individualized wayfinding based on patient information, appointment schedules, or specific services, which improves the overall patient experience.
