Research Methodology – Indoor Positioning and Navigation Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Indoor Positioning and Navigation Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Indoor Positioning and Navigation Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Market Depth: The number of suppliers and buyers in the market contributes to the market size and share.
- Market Maturity: The stage of market development or maturity contributes to the size and share calculations.
- Revenue: The revenue generated by companies offering indoor positioning and navigation solutions will contribute to market size and share.
- Product/Service Demand: The demand for indoor positioning and navigation solutions in various industries such as retail, healthcare, manufacturing, etc.
- Market Penetration: The extent to which indoor positioning and navigation solutions have penetrated various industries and consumer markets.
- Competitor Analysis: Number and market share of major players in the industry.
- Geographical Analysis: Geographical distribution of the market.
Key Market Indicators
- Growth Rate: The rate at which the market is growing or is expected to grow.
- Maturity Indicators: Indicators that demonstrate the level of market maturity.
- Tech Adoption Rate: The rate at which consumers and industries are adopting indoor positioning and navigation technology.
- Market Concentration Ratio: Measures the market âconcentrationâ or the extent to which a small number of companies control a large proportion of the total output in the industry.
- Price Elasticity: Measures how sensitive the market or consumers are to changes in price.
- Revenues of major players: How much the big companies in the industry are making.
Growth Trends
- Increased demand for Real Time Location Services (RTLS).
- Growth in the IoT technology and devices capable of indoor positioning and navigation.
- Rising demand for indoor navigation in commercial spaces.
- Emergence of location-based mobile marketing and advertising.
- Innovations and advancements in technology like artificial intelligence and machine learning contributing to improved accuracy of indoor positioning and navigation systems.
- Increased adoption of indoor positioning and navigation solutions in sectors such as healthcare, retail, and manufacturing.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Indoor Positioning and Navigation Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Indoor Positioning and Navigation Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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