The global kiosk market size was valued at USD 22.47 billion in 2022. It is projected to reach USD 51.27 billion by 2031, growing at a CAGR of 9.6% during the forecast period (2023–2031).
Kiosks are public computer terminals that provide information, goods, and transactions. These terminals will enable businesses and consumers to self-serve. Companies that use them must invest because they improve customer experience. This fully automated process optimizes customer experience and satisfaction. Kiosks are an automation system that allows customers to order without waiting in lines. Such an example of this structure is Amazon Go, a cashier-less convenience store; customers can pick up their required items and leave without having to check out. Unstaffed kiosks can be digital or non-digital. High-traffic areas prefer kiosks. Hotel check-in, retail sales check-out, and pharmacy blood pressure screenings use self-service digital kiosks.
High-traffic areas use kiosks to provide information to multiple people. Kiosks improve efficiency and communication. These interactive kiosks let customers self-check-in/out at hotels, self-check-in luggage, book tickets, view product information, book appointments, and more. The EU GDPR, ADA, and UL standards are significant obstacles to the widespread adoption of interactive self-service kiosks. GDPR compliance prioritizes customer data security to prevent unauthorized access. The ADA standards provide access specifications to any public access system for disabled individuals. Cyberattacks and expensive installation, maintenance, and support may slow market growth.
Interactive machines are expected to continue providing customers with online buying opportunities and promoting non-store items and services. Interfacing features enable shops to sell products without stocking inventory and provide engaging product demonstrations. Decathlon, a major athletic goods retailer, recently opened its main high-tech merchandising store in Emeryville, California. Customers may interact directly with Decathlon staff on the retail floor and get closer to their purchases without waiting in long checkout queues. Consumers can use their mobile phones, Apple watch, gift cards, or credit and debit cards to check out anywhere in the store using RFID, QR codes, and smartphone transactions.
The technological penetration of Kiosks has changed the traditional ways of the retail market. Kiosks provide customers with a more engaging experience than traditional means. Advertisements and digital content could become more relevant and reach more public if displayed with the right message at the correct location. Customers nowadays don’t like to engage in long queues, waiting for their turn to come; instead, they prefer to have things move according to their way, making it more convenient in their everyday life. Kiosks help them save time and energy, and the interactive displaying structures provide a way to get their purchases and transactions done faster, which builds the demand from the customer’s side. The more the customers are satisfied with what they are offered, the more the global interactive kiosks market demand grows.
Criminals and hackers often access cardholders' management systems. Hackers and criminals can change fraud prevention controls to access cardholder PINs and other compromised data. Malware is usually used to phish payment processors. Since Kiosks often display private information, customers become paranoid and fearful of using them. Phishing attacks make customers wary of using kiosks, restraining the global interactive kiosks market. Hacking and unintended usage of computers increase with technology. These attacks also affect kiosks. Kiosk software should regulate its environment with the fewest privileges possible, provide business logic to control user navigation and keep auditing trails to track user behavior. Based on kiosk use, install advanced features like shell replacement, keyboard filtering, and intelligent backend statistical analysis of abnormal behavior with alarms.
Cloud computing in contactless payments and NFC devices will boost the kiosk market growth. Single-modal usability and robotics analytics necessitate a fundamental framework to store many data in these machines. Cloud and Al technologies can meet this data need cheaply in safe and reliable environments. Key players are merging machines with cloud computing. Cloud computing services like Analytics as a Service (AaaS) enable users to program these machines without external storage devices swiftly. The increased popularity of cloud computing technology can be seen in interactive and automated Kiosk structures. The technology of cloud computing provides vast computing power, further expanding the application horizon. This cloud computing technology in Kiosks can be seen in vending machines, package retrieval, etc., making the Kiosks more advantageous and feasible. In the manner of could computing, the kiosk devices can be accessed remotely, which means that they can be controlled from any part of the world with the application of the cloud computing system. This increased adoption of cloud computing has hiked up the market's opportunity and demand for kiosks.
The market is segmented by type and industry vertical.
Based on type, the global kiosk market is bifurcated into ticketing kiosks, banking & financial kiosk, HR & employment kiosk, photo kiosk, and others.
The banking and financial kiosk segment is the highest contributor to the market and is expected to grow at a CAGR of 7.8% during the forecast period. Bank kiosks are self-contained, self-automated computing terminals that provide on-demand banking services, facilities, and transactions at any time of the day to the users. Bank kiosks are flexible and compact, allowing customers to carry out their banking and financial transactions feasibly and conveniently and channel. These could be commonly found in both the bank branches as well as off-premises. As per the report issued by the World Bank, there are almost 49.62 ATMs available globally per 100,000 adults across the globe. As more technological advancements can be witnessed in the kiosk market, it has also led to the development of more versions of kiosk structures, especially ATMs. Another version of ATMs called ITM, interactive teller machines, made its way to the market and proved to have much superior traction. These Interactive Teller Machines provide more advanced services and options than regular ATMs.
Based on industry verticals, the global kiosk market is bifurcated into retail, transportation, BFSI, healthcare, hospitality, and others.
The retail segment is the highest contributor to the market and is expected to grow at a CAGR of 7.62% during the forecast period. Retailers are changing customer-brand relationships. Store owners may present a targeted assortment of goods to individual clients, offer loyalty programs, and offer fast and efficient payment ways with kiosk equipment. They help organizations improve customer service, experience, and ROI (ROI). Vending, food, and digital advertising are used in retail, airports, and hotels. Jendless aisle, order entry, bill payment, and survey/wayfinding. In addition to retail kiosks, banking, financial services, leisure, and gaming are likely to develop. E-commerce is helping kiosks. Retailers utilize mall information kiosks to advertise their products and provide information. In 2021, Crocs will have over 70 stores with interactive kiosks to inform and assist customers.
The global kiosk market is bifurcated into four regions: North America, Europe, Asia-Pacific, and LAMEA.
North America is the most significant shareholder in the global kiosk market and is expected to grow at a CAGR of 7.35% during the forecast period. The U.S. and Canada are included in the analysis of the kiosk market in North America. North America has the most food and beverage kiosks and public utilities. Airports, seaports, and other high-traffic areas had these interactive kiosks. Countries in the region invest heavily in interactive kiosk market growth. Walmart and other major retailers use interactive kiosks, which boosts regional demand. The North American market is expected to grow as quick food delivery counters spread in the U.S. and Canada. Europe will be the second-largest self-service kiosk market. Retail and other industries are likelier to promote seam-less and interactive kiosks in a region with advanced infrastructure. The Consumer Technology Association expects the US to expand its brilliant city initiative, boosting kiosk demand.
Asia Pacific is expected to grow at the fastest CAGR of 8.3% during the forecast period. China, India, Japan, Australia, and the rest of Asia-Pacific are all included in the analysis of the Asia-Pacific kiosk market. China, India, and Japan are adopting self-service in their merchandising and service sectors to improve customer engagement. Users seek larger displays to engage consumers with high-quality content. Regional trends are improving commercial customer satisfaction and engagement. Increasing adoption of these in banking and finance will drive the industry. With more ATMs in China, demand should rise. This is because local consumers prefer interactive and touch-screen ATMs. These machines' speech capability, smartphone connectivity, etc., have also increased adoption. International and cross-provincial tourism is expected to increase crowds in famous places. Retailers and shopkeepers are adding kiosk machines to manage demand and improve interaction. The way customers shop has changed dramatically over time. This helps them eliminate communication barriers, provide easy service, accept cashless payments, reduce human resource costs, and more. Better living standards, more customers, and higher product sales are expected to boost industry growth. APAC retailers are adopting many technologically advanced solutions to automate and improve customer experience.
The global kiosk market’s major key players are
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