Market Overview
The global lawn mowers market size was valued at USD 22.75 billion in 2021. It is expected to reach USD 37.79 billion by 2030, growing at a CAGR of 5.8% during the forecast period (2022–2030).
Robotic lawn mowers simplify the user’s control, monitor, and track the mower with GPS tracking and remote control. These lawnmowers offer automated mowing using sophisticated sensor controls. The increase in residential and commercial buildings is anticipated to drive the market for lawn mowers throughout the forecast period. The non-residential sector will probably see significant expansion due to the growing demand for lawns in business areas, parks, schools, and, most notably, sports fields.
In addition, the changing lifestyle of the middle class has led to the acceptance of gardening as a hobby. There has been a gradual transition from manually operated gardening tools to technologically enhanced mowers in the industry of lawnmowers. Moreover, fuel-powered mowers are cumbersome and necessary. The variables likely to inhibit their growth are periodic maintenance and care.
Market Dynamics
Market Driving Factors
Increasing Interest in Landscaping Services to Aid Market Growth
Lawnmowers are used to trim the grass in gardens and lawns. The equipment contributes to the maintenance of high-quality hay. Consequently, lawnmowers are utilized extensively on sports fields, golf courses, and parks. The rising need to improve the aesthetic appeal of commercial and residential properties across the globe is a crucial factor propelling market expansion.
Furthermore, it is estimated that landscaping increases the value of a property by around 12 % due to its aesthetic appeal. The need to maintain lawns, hedges, trees, and gardens rises due to unfavorable weather conditions such as dry summers, floods, and heavy snowfall. Expanding the domestic housing and real estate industries has increased the demand for landscaping services. In addition, the constant growth of disposable income per capita is anticipated to encourage homeowners to outsource yard maintenance. This may be attributed to the shift from traditional hand-guided mowers to automatic electric mowers, making landscaping even more straightforward.
The landscaping of outdoor areas and yards has thus gained great impetus. Widespread usage of landscaping services for the upkeep of several golf courses generates a substantial demand for lawnmowers. The elderly affluent homes and occupied professionals hire landscapers for lawn maintenance. In addition, golfers require immaculate fairways, and government facilities must preserve environmental aesthetics. The government sector consists of state and municipal entities responsible for maintaining museums, colleges, public parks, city hall lawns, schools, roadside property, churches, and other public spaces.
Developing Interests in Gardening as a Passion to Drive Market
The market for lawn mowers is anticipated to grow over the forecast period, which may be attributed primarily to the growing interest in gardening, especially in developed economies. People's hectic lifestyles necessitate searching for alternative ways to rest and unwind. Entertainment and hobbies considerably contribute to their physical and mental relaxation. Gardening emerges as a soothing pastime that people of all ages may enjoy. Gardening allows one to take his mind off daily work and problems to concentrate on other activities. Numerous individuals are attracted to gardening as a hobby due to the multiple advantages which drive the demand for lawnmowers.
Knowledge of the health and environmental benefits of gardening is anticipated to play a powerful influence in the growth of the lawn mowers market over the forecast period. This increases the need for gardening tools like hoes, weeders, and lawnmowers. The rising popularity of backyard barbecues and garden gatherings is projected to boost the lawn mowers market. Improving the social lifestyles of a growing portion of the affluent middle-class population is a driving force behind the pastime of gardening. Also, there is an increase in new housing decoration and the recovery of house remodeling activities. The availability of technologically improved equipment has facilitated the popularity of gardening as a hobby.
Market Restraining Factors
Increasing Usage of Artificial Grass to Restrict Market Growth
The market for lawn mowers may face a significant obstacle due to the growing popularity of artificial grass. Artificial grass is low-maintenance since it does not require watering, mowing, pesticides, or fertilizers, saving customers money. Thus, artificial grass is becoming an increasingly cost-effective option for clients with lawns. Consumers can recoup their initial investment in artificial grass through minimal maintenance costs and water expenditures. This grass carpet is durable and does not require replanting, unlike actual grass. Additionally, users are not required to spend time removing weeds.
Key Market Opportunities
Technological Advancements in Lawn Mowers to Boost Market Opportunities
Significant advancements in gardening tools are increasing people's interest in gardening, which is anticipated to positively affect market growth over the next few years. The incorporation of lithium-ion batteries enhances the portability and versatility of gardening tools. Moreover, the development of mobile gardening apps available on many platforms, such as Android, Windows, and iOS, is predicted to generate significant consumer interest. The increasing popularity of riding/tractor lawnmowers, especially zero-turn variants, would boost product sales. Most electric ride-on mowers have modest battery capacities and often have less than an hour runtime. Hybrid lawnmowers are fitted with an onboard charging system, effectively addressing this issue.
To increase production and sales, makers of lawnmowers are progressively incorporating cutting-edge technologies. Shortly, introducing robotic and battery-powered outside lawnmowers will significantly boost sales due to environmental concerns and high fuel costs. Manual lawn mowers are expected to be replaced by robotic lawnmowers. Robotic mowers are independent, run in silence, and are built specifically to save time and money. They require minimal human intervention and can be quickly programmed from mobile devices. Consequently, the growth of the market over the forecast period is fueled by the development of innovations that improve gardening tools.
Regional Analysis
The global market is primarily classified into three regions, namely North America, Europe, Latin America, the Middle East and Africa, and Asia-Pacific.
North America is the most dominant and is expected to grow at a CAGR of 6.2% during the forecast period. North America is projected to dominate due to open space in the backyards of houses, the rising demand for backyard improvement, and its modification for multiple uses. Due to their increasingly hectic work schedules, many find it challenging to maintain their backyard lawns and are increasingly turning to these mechanical gadgets to upkeep their home gardens. Europe has the most significant market share for robotic mowers because they are user-friendly, lightweight, and environmentally friendly, driving the demand for electric lawnmowers. The United States leads the market demand in the region, followed by Canada due to digitization, progress, automation, and the economic viability of machinery.
Asia-Pacific Market to Ensure Their Regional Dominance Due to Growing Urbanization
The Asia-Pacific lawn mowers market has also shown exceptional growth due to growing urbanization, which has increased residential and commercial construction activities. The expansion of public gardens in such locations has also stimulated the demand for lawnmowers. The adoption of electric lawn mowers for lawns in India and China would boost the market during the forecast period.
Segmental Analysis
The global market is segmented by Product, Power Source, and End-User.
By Product
Based on the product, the walk-behind mower is the most dominant and is expected to grow at a CAGR of 5.8% during the forecast period. Walk-Behind Mowers are push mowers that require the operator to walk behind the machine and may be self-propelled or pushed. Robotic lawnmowers are automatic lawnmowers in which an autonomous robot cuts the grass. Zero Turn Lawn Mowers is a lawnmower with an effectively zero turning radius. Riding Grass Cutters: The user can sit and steer using a steering wheel on this mower. Tractor-Mowed Lawns are miniature lawn tractors that resemble farm tractors but with grass-mowing attachments.
By Power Sources
Based on power sources, the global market is classified into Fuel Operated and Battery Operated. The fuel-operated sector contributed the most and is expected to grow at a CAGR of 5.4% during the forecast period. Battery-powered mowers are battery-operated lawn mowers, and the battery is crucial to a cordless or robotic mower. Fuel-operated Mowers that require gasoline to run are known as fuel-operated mowers.
By End-User
Based on end-user, the market has been subdivided into Residential and Non-Residential. Residential construction includes homes and other residential structures and is expected to grow at a CAGR of 5.4% during the forecast period. Non-residential, Commercial facilities such as hospitals and offices and government structures, public parks, churches, and schools are included in the commercial & government end-use scope.
Top Key Players
Ariens Co.
Briggs Stratton
Deere & Company
Falcon Garden Tools
Fiskars
Honda Power Equipment (American Honda Motor Co. Inc.)
Husqvarna Group
Robert Bosch GmbH (Robert Bosch Power Tools GmbH)
Robomow Friendly House (Robomow)
The Toro Company.
Others
