Liquid Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient (Vitamins & Minerals, Proteins & Amino Acids, Botanical, Others), By Product Type (Children’s Liquid Supplements, Medical Supplements, Sports Nutrition), By Application (Bone & Joint Health, General Well-being, Heart Health, Immune Health & Digestive Health, Weight Management, Others), By Distribution Channel (Online, Offline, Direct Selling, Health & Beauty Stores, Hypermarkets/Supermarkets, Internet, Pharmacies & Drug Stores), By End User (Men, Women, Senior Citizens, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2022-2030

Market Overview

The global liquid dietary supplements market size was valued at USD 23455 million in 2021 and is expected to grow to USD 34558 million by 2030. The market is expected to grow at a CAGR of 4% during the forecast period (2022–2030).

Liquid dietary supplements are nutritional supplements that are available in fluid form. Most of the time, they are taken to speed up the body's metabolism and lower the risk of lifestyle disorders. Dietary supplements that come in a liquid form are mostly used by people who cannot swallow capsules, thick gel, or solid tablets. There are a lot of big market players in this area, and they are putting out high-quality products to get as much market share as possible. 

The market is also growing because the government helps with research and development, and there are funds for research. Also, the U.S. is the focus of the top players in the market because people there know a lot about devices for dietary supplements. But Asia-Pacific and Latin America, and the Caribbean (LAMEA) are expected to be the most profitable and fastest-growing regions. This is because of investments in new inventions, general economic conditions, an increase in the number of athletes and sports professionals, growth in the economy, and an increase in health risks and diseases that can be controlled by taking dietary supplements.

Market Dynamics

Market drivers

• Aging and proactive consumption of nutritional interventions driving market growth

People of all ages are most interested in health and wellness that lasts for a long time. This has made people more aware of the need for nutritional support, such as taking liquid dietary supplements. According to a report by the United Nations, there were more than 962 million people aged 60 or older in 2017, and that number is likely to double by the end of 2050. Also, more than 80% of adults between the ages of 60 and 65 are sure to have at least one chronic disease or disorder, according to NCOA (National Council of Aging). The number of people with chronic conditions like hypertension, arthritis, diabetes, depression, and ischemic heart disorder, to name a few, is expected to rise, according to the NCOA.

• Rise in the adoption of ready-to-drink dietary supplements performing as a key driving factor

With the introduction of water-based liquids that are basically ready-to-drink (RTD) dietary supplements, the market for liquid dietary supplements has changed in a big way. Manufacturers of liquid dietary supplements are likely to see a lot of growth from the ready-to-drink concept since these supplements have a high nutritional value and are easy to use and store. Always ready-to-drink (RTD) liquid dietary supplements come in small packages that fit in a pocket and can be carried around as needed. RTD dietary supplements are expected to become more popular as people in developing countries like China and India become more health-conscious and start eating healthier foods. With this kind of awareness and health consciousness, the said market of liquid dietary supplements is soon to reach the top of the chart in terms of revenue. 

Market restraints

• Stringent rules & regulations and high cost of dietary supplements hindering market growth

Since liquid dietary supplements directly affect the health of their users, the safety of their ingredients and products must be ensured. Food and Drug Administration (FDA) and other government agencies try to stop unsafe and tainted liquid dietary supplements from reaching their target market and putting people's health at risk. The Food and Drug Administration does not look at liquid supplements the same way it does with new drugs. 

But distributors and companies that make liquid dietary supplements have to follow the rules set by the Food and Drug Administration and the Dietary Supplement Health and Education Act (DSHEA). Also, companies that make liquid dietary supplements have to look over and test their products to make sure they are not tampered with, have the right labels and are safe to eat. Before putting a dietary supplement on the market, companies are required to tell FDA if it has a new ingredient. Manufacturers may find it hard to follow all of the FDA's rules, but in the long run, it would be good for everyone who wants to buy liquid dietary supplements.

Science and technology are helping people figure out what foods will help them lose weight and stay healthy overall. The prices of dietary supplements are very high, which could slow down the growth of the market. Few companies, like Amway, sell supplements under the brand name Nutrilite, which is very pricey. Research and customization also cost a lot of money when it comes to dietary supplements.

Because these supplements are more expensive, they might slow the growth of the market for dietary supplements, especially in places like South Africa and India, where prices are important. Asia has not caught on to the growing trend of supplements that help with nutrition yet. So, it will definitely slow the growth of the market.

Market opportunities

• Rise in the geriatric population is creating huge opportunities in the liquid dietary supplements market 

People in all parts of the world are becoming more health-conscious, which is helping the liquid dietary supplement market grow. The rise in the old people's population in some countries, such as Japan, Italy, Portugal, and Germany, is another key factor that is expected to drive the overall liquid dietary supplements market. To keep their health and quality of life, older people are focusing on making sure their nutritional supplements meet their needs. People change in many ways as they get older, including mentally, physically, and socially, which affects their diet and food choices. 

As the population ages, people rely more and more on their usual food choices and custom diets. Over the years, the growing number of older people in some countries has led to a higher demand for foods that are good for older people and have more nutrients. This has led to a higher demand for dietary supplements, which has helped the market grow even more. Concerns about bone health and mobility have made people more aware of healthy aging and preventing diseases. So, there is a higher demand for dietary supplements that meet the nutritional needs of older consumers.

Regional Analysis

The global liquid dietary supplements market share is primarily divided into three regions, namely North America, Europe, and Asia-Pacific, out of which North America has the largest market share.

• North America

North America is the most advanced and economically strong region with the presence of major economies like the U.S. and Canada. Along with being a technologically advanced region, North America is also leading the health and nutrition sector, which is why it is dominating the liquid dietary supplements market with a market value of USD 9038 million in 2021 and is expected to grow to USD 13634 million by 2030 at a CAGR of 5%.

• Europe

Over time, the liquid dietary supplement has gotten a lot of attention and fame in Europe. The goal of the field is to help people get the nutrition they need. One thing that is driving the market in Europe is that people are becoming more aware of how important nutrition is and that nutritional products are easy to find, leading the European market of liquid dietary supplements to reach USD 6793 million in 2021 and is anticipated to reach USD 9668 million by 2030 at a CAGR of 4%.

• Asia-Pacific

The Asia-Pacific market is growing because more countries in the region are following health standards, and the increase in the population in the last few decades is the major reason for the liquid dietary supplements market growth, which recorded a market value of USD 5182 million in 2021 and is growing to USD 7620 million by 2030 at a CAGR of 4%.

Segmental Analysis

The global liquid dietary supplements market share is segmented on the basis of ingredients and application. 

By ingredients

It is further classified into vitamins & minerals and proteins & amino acids, where the vitamins and minerals dominate the liquid dietary supplements market.

• Vitamins and minerals

Vitamins and minerals are important things that the body needs to grow and work properly. Nearly half of American adults take multivitamins/multi-minerals (MVMs), which are the most popular dietary supplements. MVMs cannot take the place of eating a variety of foods that are important for a healthy diet. Most people in this age group cannot meet their Recommended Dietary Allowances (RDA) due to insufficient dietary intake, which increases product demand globally. This drives the liquid dietary supplements market growth that accounts for a market value of USD 9285 million in 2021 and is expected to grow to USD 13446 million by 2030 at a CAGR of 4%.

• Proteins & amino acids

Proteins and amino acids are body-building blocks found in food. Protein molecules break down into amino acids, which is why it is consumed more. Increasing popularity among millennials, the development of innovative protein-based supplements, and the product's health benefits are driving growth that registered the market value of USD 6785 million in 2021 and is expected to reach USD 10436 million by 2030 at a CAGR of 5%.

By application, the global liquid dietary supplements market is further classified as sports nutrition and weight loss, where the sports nutrition segment holds the major share of the global market.

• Sports nutrition

Sports nutrition is the study and practice of how nutrition and diet can help athletes do better. Nutrition is a big part of many sports training plans, especially those for strength sports. Sports nutrition products are becoming more popular because people are becoming more aware of how important it is to live an active life. The number of people who do fitness sports or fitness activities is growing quickly, which is the reason for the dominance of the segment over the liquid dietary supplements market, with a market value of USD 7283 million in 2021 and is expected to grow to USD 11010 million by 2030 at a CAGR 5%.

• Weight loss

The number of obese people who want to lose weight is the main factor driving the growth of the global weight loss liquid dietary supplements market, which recorded a market figure of USD 5230 million in 2021 and is expected to reach USD 7508 million by 2030 at a CAGR of 4%.

Recent Developments

• In April 2022, Abbott partnered with Camdiab and YPSOMED and launched a new automated insulin delivery system for diabetic patients. 
• In May 2022, GLAXOSMITHKLINE PLC acquired Affinivax, Inc. to have clinical-stage biopharmaceutical developments. 
• In April 2022, Bayer and Ginkgo Bioworks will form a partnership called Ag Biologicals Powerhouse, which will help advance Join Bio-Technology Platforms.
• In February 2022, Herbalife Nutrition opened a large, high-tech facility in India to keep up with its continued growth in India and around the world.