Global Location-based Virtual Reality Market Size, Top Share to 2031

Research Methodology – Location-Based Virtual Reality Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Location-Based Virtual Reality Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Location-Based Virtual Reality Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Number of location-based VR venues and their location.
Total global revenue from location-based VR.
Rate of adoption of location-based VR among businesses and consumers.
Technological advancements in the field and their impact on the market.
Price range of location-based VR products and services.
Level of competition in the market.
Geographical spread of the industry.
Investment in the industry.
The current customer base and potential market.

Key Market Indicators

Yearly revenue growth rate of the market.
The market share of key players in the location-based VR industry.
The number of devices sold or rented annually.
The number of location-based VR experiences offered and their demand.
New market entrants each year.
Trends in investment in the location-based VR industry.
Technological trends impacting the market.
Rate of market penetration in key regions.

Growth Trends

Increasing adoption of VR technology for training and simulation purposes.
Growth in the use of VR in e-commerce and retail to provide immersive shopping experiences.
Increasing usage of location-based VR for gaming and entertainment.
Growth in demand for location-based VR in the travel and tourism industry.
Increased investment in VR technology by major tech companies.
Innovation and advancement in VR technology boosting market growth.
Increasing demand for VR in education for immersive learning.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Location-Based Virtual Reality Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Location-Based Virtual Reality Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: