Research Methodology – Luxury Goods Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Luxury Goods Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Luxury Goods Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Overall economic indicators like GDP, disposable income and purchasing power.
- The number of prospective and existing consumers in the market.
- Emerging markets and their potentials.
- Mature markets and their saturation levels.
- Technological advancements impacting the market.
- Sociodemographic factors, such as age, gender, and social status.
- Competition factors â the number, size and market shares of competitors.
- Price points of luxury goods in various sectors.
- Changes in market trends and consumer preferences.
- Government policies and regulations.
Key Market Indicators:
- GDP growth and disposable income trends.
- Consumer Confidence Index (CCI).
- Retail Sales Index of luxury goods.
- Per capita expenditure on luxury goods.
- Rate of Urbanization.
- Online and offline retail trends in the luxury market.
- Market entries and exits by luxury brands.
- Changes in import and export rates of luxury goods.
- Demographic trends affecting the luxury market.
- Social Listening Metrics- examining consumers online discussions about brands/products.
Growth Trends
- The rise in online sales of luxury goods.
- Increasing millennial and generation z consumption of luxury goods.
- Consumers trending towards sustainability and ethical consumption.
- Growth of luxury travel and experiences over material goods.
- Prominence of eco-friendly and sustainable luxury items.
- Rising demand for pre-owned or second hand luxury goods.
- Use of technology and innovation in luxury goods.
- Increasing use of social media and influencers by luxury brands.
- Growth in luxury segments such as wellness and fitness.
- Evolution of luxury retail towards experiences and personalisation.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Luxury Goods Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Luxury Goods Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights