01 Development of Lychee-Based Value-Added Products A prominent trend in the global lychee market is the increasing development of lychee-based value-added products, as consumers seek convenience and exotic flavors in their food and beverages. Lychee is now widely used in juices, jams, yogurts, syrups, ice creams, and nutraceutical drinks, appealing to both mainstream and health-conscious markets. For instance, at Natural Products Expo West 2025, functional sparkling beverage brand Wildwonder unveiled Raspberry Lychee, a bright, lightly carbonated drink featuring prebiotics and probiotics. Crafted with raspberry puree, lychee, and honeysuckle, it offers a subtly botanical, tart-sweet profile. With just 6 g of sugar and 40 calories per can, it’s marketed as a healthier soda alternative, USDA Organic, vegan, and GMO free. Such launches highlight lychee’s adaptability and rising demand in functional and clean-label segments. This trend not only enhances lychee's year-round marketability but also opens new income channels for producers and global brands alike.
June 2026 India exported its first commercial consignment of seedless Uttarakhand lychees to Italy, marking the fruit’s entry into the European market and expanding international trade opportunities for premium Indian lychees.
July 2025 Vietnamese fresh lychees entered Costco stores across the United States, significantly expanding the global retail presence of Vietnam’s premium lychee exports.
June 2025 India exported its first shipment of rose-scented lychees from Pathankot, Punjab, to Doha, Qatar, strengthening export opportunities for premium Indian horticultural products.
June 2025 Superplum expanded nationwide distribution of premium farm-fresh lychees across India through major retail chains and quick-commerce platforms, supported by advanced cold-chain logistics and QR-code traceability.
June 2025 Guangdong Province launched a farm-to-retail fast-track distribution system for fresh lychees, integrating direct farm sourcing, cold-chain logistics, and supermarket partnerships to improve product freshness and market reach.