Manual Toothbrush Market

Market Overview

The global manual toothbrush market size was valued at USD 5.80 billion in 2023. It is estimated to reach USD 10.30 billion by 2032, growing at a CAGR of 6.6% during the forecast period (2024–2032). In recent years, the rising incidence of dental problems, such as cavities, gum diseases, and tooth sensitivity, is driving the need for effective oral hygiene, in turn augmenting the global manual toothbrushes market. Additionally, prominent market players are collaborating with dental practitioners to innovate and enhance their products, thereby creating opportunities for market growth.

A manual toothbrush is a traditional dental hygiene tool used for cleaning teeth manually. It consists of a handle with a head of bristles attached to it. These bristles are typically made from nylon and are arranged in various configurations to facilitate effective cleaning. Manual toothbrushes come in different sizes, shapes, and bristle textures to cater to diverse dental needs, such as sensitive gums or orthodontic appliances.

Users apply toothpaste to the bristles and manually brush their teeth in a back-and-forth or circular motion to remove plaque, food particles, and debris from the teeth and gums. Despite advancements in electric toothbrush technology, manual toothbrushes remain widely used due to their affordability, simplicity, and portability. Regular use of a manual toothbrush, combined with proper brushing techniques and dental hygiene habits, helps maintain oral health by preventing cavities gum disease, and promoting fresher breath.

Highlights

• Medium-soft dominates the type segment
• Individuals (Adults, Children) dominate the end-user segment
• Offline dominates the distribution channel segment.
• Asia-Pacific is the most significant global market shareholder.

Market Dynamics

Global Manual Toothbrush Market Drivers:

Increasing awareness of oral health and hygiene

The increasing awareness of oral health and hygiene is a significant driver for the global manual toothbrush market. As individuals become more conscious of maintaining excellent oral hygiene, the demand for effective and affordable oral care products, such as manual toothbrushes, rises. According to the World Health Organization (WHO), about 3.5 billion people worldwide suffer from oral disorders, with untreated tooth decay being the most prevalent. This alarming statistic underscores the importance of good oral hygiene habits and the use of appropriate tools like manual toothbrushes.

Public health campaigns and initiatives by dental societies and governments globally have heightened awareness about the necessity of proper oral hygiene. These efforts emphasize the critical role of manual toothbrushes, which are both cost-effective and easily accessible. As people increasingly prioritize oral care, the demand for manual toothbrushes is expected to grow, driven by ongoing awareness campaigns and educational activities highlighting the importance of oral health.

Global Manual Toothbrush Market Restraint:

Competition from Electric Toothbrushes

The global manual toothbrush market faces significant competition from the growing popularity of electric toothbrushes, which are forecasted to reach $3.7 billion by 2028. Electric toothbrushes are preferred for their advanced features and perceived superior efficacy. Research published in the Journal of Clinical Periodontology highlights that electric toothbrushes outperform manual ones in reducing plaque and gingivitis, particularly for individuals with suboptimal brushing techniques.

Features like built-in timers, pressure sensors, and Bluetooth connectivity make electric toothbrushes appealing to tech-savvy consumers seeking a more personalized oral care experience. This shift in consumer preference poses a substantial threat to the growth and market share of traditional manual toothbrushes as more users opt for the enhanced benefits and convenience offered by electric models.

Global Manual Toothbrush Market Opportunities:

Collaboration with Dental Professionals

Collaboration with dental practitioners presents a significant market opportunity for the global manual toothbrush industry. By leveraging the expertise and credibility of dentists, hygienists, and other oral healthcare professionals, manual toothbrush manufacturers can enhance product promotion and raise awareness about effective oral hygiene practices. According to a poll conducted by the American Dental Association (ADA), about 60% of people consider their dentist's recommendation the most influential factor in choosing oral care products.

This statistic underscores the crucial role dental practitioners play in shaping consumer preferences and purchase decisions. Dentists can serve as powerful advocates for manual toothbrushes, educating patients on their effectiveness and proper brushing techniques. By tapping into the trust and authority of dental professionals, manual toothbrush manufacturers can effectively promote their products, boost consumer education, and capitalize on the growing focus on preventive oral care and optimal oral hygiene practices. This strategic collaboration can drive growth and innovation in the global manual toothbrush market.

Regional Analysis

Asia-Pacific Dominates the Global Manual Toothbrush Market

Based on region, the global market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

The Asia-Pacific region stands as the most significant global market shareholder for manual toothbrushes and is poised for substantial growth during the forecast period. Several factors contribute to the Asia-Pacific region's dominance. There is a high demand for low-cost oral care products, historical preferences for manual toothbrushes, and a growing emphasis on preventative healthcare. Countries with large populations and rising middle classes, such as China, India, and Indonesia, play crucial roles in this market. The increasing disposable income in these countries drives demand for affordable yet effective oral care solutions.

According to the India Brand Equity Foundation (IBEF), India's oral care industry was valued at $1.8 billion in 2022 and is projected to expand at a CAGR of 10% until 2025. This growth underscores the region's burgeoning market potential. Furthermore, government and healthcare initiatives significantly boost the demand for manual toothbrushes. For instance, in 2019, the Chinese government launched the "Healthy Teeth Nationwide" campaign to raise oral health awareness and promote the use of toothbrushes and other oral care products. This campaign highlights the government's commitment to improving public health through better oral hygiene practices.

Moreover, major manual toothbrush manufacturers, including Colgate-Palmolive, Procter & Gamble, and Unilever, have recognized the region's potential and focused on expanding their presence in the Asia-Pacific market. They have introduced cost-effective, regionally tailored product lines and invested in specialized marketing and distribution strategies to cater to the diverse consumer base. Thus, the Asia-Pacific region's market supremacy is driven by a combination of economic growth, government initiatives, and strategic business expansions by leading oral care companies. This robust market landscape is set to foster continuous growth in the manual toothbrush industry across the region.

Latin America is a key player in the global manual toothbrush market, significantly influenced by factors such as cost, accessibility, and traditional brushing practices. According to the World Health Organization (WHO), the oral care market in Latin America is projected to grow at a CAGR of 5.8% from 2022 to 2027. This growth is driven by rising disposable incomes, urbanization, and increasing health consciousness. Major contributors to the Latin American manual toothbrush market include Brazil, Mexico, and Argentina. The preference for manual toothbrushes in the region is attributed to affordability and accessibility, particularly in rural areas and among Indigenous populations where electric toothbrushes are less accessible.

Manufacturers recognize the market potential and have adapted strategies to meet local preferences and price sensitivity. Collaborations with local distributors and retailers ensure the widespread availability of manual toothbrushes. Additionally, efforts by dental associations and non-governmental organizations (NGOs) to promote oral health education and preventive care have bolstered demand. These initiatives, coupled with the cultural preference for traditional brushing methods, have solidified the dominance of manual toothbrushes in Latin America's oral care market.

Segmental Analysis

The global manual toothbrush market is bifurcated into type, end-user, and distribution channels.

Based on type, the global manual toothbrush market is segmented into ultra-soft, medium-soft, and hard.

Medium soft toothbrushes dominate the market. Medium soft toothbrushes contain bristles that are balanced between hardness and softness, providing good cleaning without being too harsh on the gums. These toothbrushes are intended to deliver a gentle yet thorough cleaning experience, making them appropriate for a wide spectrum of consumers. Medium-soft toothbrushes are said to be more effective than ultra-soft toothbrushes and less irritating or harsh on the gums than hard toothbrushes. This combination of hardness and softness enables effective plaque removal while being gentle on the gums, making them a favorite option among customers.

Many periodontists advocate brushing with medium or soft nylon bristles to minimize epithelial stress and avoid gum disease. Medium-soft toothbrushes are a popular choice for maintaining oral hygiene and gum health due to their efficacy and comfort. Medium soft toothbrushes provide a nice blend of cleaning power and gum protection. They are appropriate for persons of diverse age groups and dental care demands, making them adaptable and well-appreciated in the market.

Based on end-users, the global manual toothbrush market is segmented into individuals (adults, children) and dental clinics/offices.

Individuals are the market leaders in each of these areas.  Individuals in the Manual Toothbrush market are customers who buy and use toothbrushes for personal oral hygiene purposes at home. This sector comprises both adults and children who purchase manual toothbrushes for their regular dental care needs. Individuals purchase manual toothbrushes mostly for personal use at home. This category comprises a substantial component of the market since there is a steady demand for toothbrushes among customers seeking effective oral hygiene solutions. Manual toothbrushes are commonly available at convenience shops, supermarkets, pharmacies, and internet sellers, making them readily available to consumers for personal use. Individuals dominate the market due to the simplicity of acquiring and using manual toothbrushes at home. Individuals are likely to continue to dominate the market due to the growing emphasis on personal cleanliness, increased knowledge of oral health advantages, and the cost and convenience of use of manual toothbrushes. Individuals' desire for manual toothbrushes is driven by these factors, making this sector the leading force in the manual toothbrush market.

Based on the distribution channel, the manual toothbrush market is bifurcated into offline and online.

The offline sector dominates the market. Manual toothbrushes are distributed offline through typical brick-and-mortar businesses, including supermarkets, drugstores, mass merchandisers, convenience stores, and specialized stores. These actual retail establishments allow customers to explore, compare, and purchase toothbrush goods in person. Consumers prefer to buy manual toothbrushes from offline businesses because they are easily accessible and available. The offline segment's dominance is aided by the widespread presence of supermarkets, pharmacy stores, and convenience stores in various locations. Offline storefronts allow customers to physically check and feel toothbrush goods before making a purchase, which is crucial to certain people. This in-person connection, as well as the opportunity to check product quality, contribute to the offline segment's dominant position.

Recent Developments

• February 2024- The Mitsubishi Chemical Group (MCG Group) announced that their plant-derived bioengineering plastic, DURABIo, would be used in the handle of Sunstar Group's Ora2 Premium Smooth Fit Toothbrush. The toothbrush is the first in the domestic market to get the biomass plastic mark certification. It will be available nationwide beginning in February. This is the first time DURABIO has been utilized in a toothbrush.