Men’s Health Supplements Market Size & Outlook, 2025-2033

Men’s Health Supplements Market Overview

The global men's health supplements market size was valued at USD 74.21 billion in 2024 and is projected to grow from USD 81.45 billion in 2025 to reach USD 171.44 billion by 2033, growing at a CAGR of 9.75% during the forecast period (2025–2033). The growth of the market is attributed to the rising aging male population.

Key Market Indicators

• Asia-Pacific dominated the men's health supplements industry and accounted for a 35.65% share in 2024.
• Based on type, weight management supplements dominate due to rising obesity and sedentary lifestyles.
• Based on age group, men aged 31–50 form the largest consumer group, with high purchasing power and a preventive health focus.
• Based on form, capsules remain the preferred form for supplements due to convenience, dosage accuracy, and versatility.
• Based on distribution channel, offline channels remain dominant in distribution, with pharmacies, specialty stores, and gyms maintaining significant market share despite online growth.

Market Size & Forecast

• 2024 Market Size: USD 74.21 Billion
• 2033 Projected Market Size: USD 171.44 Billion
• CAGR (2025-2033): 9.75%
• Asia Pacific: Largest market in 2024
• North America: Fastest-growing market

A major driver of the global men's health supplements market is the increasing focus on preventive health among men, driven by growing awareness of issues such as stress, fatigue, sexual wellness, and cardiovascular health. Men are increasingly turning to supplements to maintain energy levels, support mental focus, and improve overall wellness.

Additionally, the rising prevalence of lifestyle-related conditions like obesity, hypertension, and diabetes has accelerated demand for supplements targeting metabolic, heart, and immune health. The booming fitness culture is another factor, with younger men and gym-goers seeking protein powders, testosterone boosters, and recovery formulas to enhance physical performance.

Moreover, the quick growth of e-commerce and digital health platforms has made supplements more accessible, enabling discreet purchasing and personalized recommendations. Influencer marketing and health-focused online communities are also playing a key role in driving product discovery and consumer engagement.

Market Trends

Rising Popularity of Clean-Label, Organic, and Plant-Based Supplements

The global market is witnessing a strong shift towards clean-label, organic, and plant-based formulations, driven by growing consumer awareness of ingredient transparency and sustainability. Men are increasingly seeking supplements that avoid artificial additives, GMOs, and synthetic fillers. Products made with botanical ingredients, vegan formulations, and certified organic sources are gaining traction, especially among health-conscious consumers concerned about long-term side effects.

• For instance, in June 2025, Leading Edge Health launched Testosil, a natural testosterone supplement targeting men over 40. Formulated with KSM-66 Ashwagandha, D-Aspartic Acid, and Shilajit, it claims to boost testosterone by up to 434%. The product supports muscle growth, mood, and vitality, addressing age-related hormonal decline with clinically-backed, non-prescription ingredients.

This trend reflects a broader movement towards wellness solutions that align with clean-living lifestyles and holistic healthy values.

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Market Drivers

Rising Aging Male Population

The increasing global population of aging males is a significant driver for the market. As men age, they are more likely to experience health issues such as reduced testosterone levels, joint problems, cardiovascular concerns, and prostate-related conditions, prompting the need for targeted nutritional support.

• For instance, the global male population aged 65 and above reached roughly 357.6 million in 2023, according to World Bank data. In Japan, the proportion of elderly men is particularly high; nearly 27% of males are aged 65+, as of 2023. Additionally, in countries like Italy, Germany, and France, male seniors also represent over 20% of the male population.

This demographic shift is prompting supplement manufacturers to develop age-specific products that enhance vitality, immunity, and overall quality of life in older men.

Market Restraint

Lack of Scientific Validation and Regulatory Oversight

One of the key restraints in the global market is the lack of scientific validation and regulatory oversight. Many products are launched without undergoing rigorous clinical testing, raising concerns about their safety, efficacy, and long-term effects. This lack of credible evidence often leads to skepticism among healthcare professionals and consumers.

Additionally, regulatory frameworks for dietary supplements vary significantly across regions, resulting in inconsistent quality standards. In markets like the U.S., supplements are not strictly regulated by the FDA, allowing for misleading claims and substandard formulations. This regulatory gap hinders consumer trust and poses challenges for international market expansion and product credibility.

Market Opportunity

Product Innovation

The global market is witnessing robust opportunities through continuous product innovation. With rising consumer demand for targeted and multifunctional supplements, companies are focusing on developing advanced formulas that cater to holistic male wellness. Innovation is not just limited to new ingredients but also includes enhanced bioavailability, clean-label formulations, and combinations that support various aspects of health, such as vitality, immunity, mental clarity, and gut health.

• For instance, in April 2024, a UK-based startup, Dr. Vegan, recently launched ProMulti, its first men's health supplement. It's designed to support prostate health, hormone balance, immunity, gut health, hair, skin, and energy. The formula features botanicals such as nettle root, pumpkin seed, maca, and ashwagandha, along with pro and prebiotics, vitamins, and minerals in therapeutic dosages with no unnecessary additives.

Such innovations align with consumer preferences for natural, transparent, and effective solutions.

Regional Insights

The Asia Pacific region is witnessing rapid growth in the market due to rising disposable incomes, urbanization, and growing awareness of wellness and longevity. A surge in gym culture, increasing work-related stress, and changing dietary habits are prompting higher supplement consumption. Traditional herbal remedies are being modernized into mainstream nutraceuticals, with products focusing on sexual health, stamina, and energy. Expanding e-commerce penetration and increasing influence of fitness influencers and apps are making supplements more accessible and popular among young and middle-aged men.

China Men’s Health Supplements Market Trends

• China's men's market is expanding rapidly due to growing health awareness and an aging male population. Urban consumers are increasingly adopting supplements for vitality, prostate health, and anti-aging. For example, local brands like BY-HEALTH and global players like GNC are gaining traction through e-commerce platforms such as JD Health and Tmall. Government support for healthy products under China's "Healthy China 2030" policy is also driving growth.
• India's men's health supplements industry is witnessing growth fueled by increased fitness consciousness, a young male demographic, and rising lifestyle-related disorders. Supplements targeting stamina, muscle gain, and sexual wellness are in high demand. For instance, brands like Himalaya, OZiva, and MuscleBlaze offer ayurvedic and protein-based products tailored to Indian preferences. The widespread reach of digital platforms and influencer-led marketing further supports market expansion in metro and Tier-2 cities.

North America Significantly Growing Region

The global market in North America is driven by high awareness of preventive healthcare and an increasing aging male population seeking vitality and wellness solutions. Demand is surging for testosterone boosters, heart health, and joint care supplements. The fitness-centric culture further propels sales of muscle-enhancing and performance-support products. Strong distribution through online platforms, pharmacies, and specialty stores enhances accessibility. Regulatory clarity, brand trust, and consumer education foster market maturity, while innovations in clean-label, plant-based formulations continue to shape purchasing trends.

• The United States men's health supplements market is experiencing robust growth due to rising fitness trends, increased awareness of testosterone decline, and a booming e-commerce sector. Popular products like GNC's Mega Men and Roman's personalized supplements cater to men's sexual health and vitality. The U.S. FDA's relatively relaxed regulation on dietary supplements also allows quicker product rollouts, encouraging innovation and variety across product offerings.
• Canada's market for men's health supplements is driven by growing health consciousness, aging demographics, and a preference for natural and organic formulations. Brands like Jamieson and Organika are leveraging plant-based ingredients to target men's prostate and heart health. Health Canada's stringent regulations ensure product safety, enhancing consumer trust. The expansion of health-focused retail chains like Popeye's Supplements is also contributing to rising demand across urban centers.

Europe Substantial Potential for Growth

In Europe, rising lifestyle-related issues such as stress, obesity, and reduced male fertility are accelerating the adoption of targeted supplements for males. There is a growing consumer preference for natural, sustainably sourced, and scientifically backed ingredients. The market benefits from high penetration of organic retail channels and growing interest in supplements addressing prostate health, libido, and cardiovascular function. Stringent quality regulations push manufacturers toward transparency and efficacy-based marketing. Urban consumers are increasingly opting for holistic wellness solutions that align with clean-label and eco-conscious living.

• Germany's men's health supplements market is witnessing growth driven by a rising aging population and a strong preference for natural and clinically tested products. German consumers favor supplements for prostate health, vitality, and cardiovascular support. Brands like Doppelherz and Orthomol are leading with tailored formulas. Moreover, the increasing adoption of organic and herbal supplements reflects Germany's health-conscious and sustainability-oriented consumer mindset.
• The UK's men's health supplements industry is expanding due to heightened awareness around preventive health and mental well-being. British men are increasingly purchasing multivitamins, testosterone boosters, and supplements targeting stress and sleep, especially post-pandemic. Brands such as Vitabiotics and Holland & Barrett cater to these evolving needs. Additionally, the surge of online retail channels and subscription models is significantly boosting sales across younger and older male demographics.

Market Segmentation

Type Insights

Weight management supplements hold a dominant position in the market due to the surging prevalence of obesity, sedentary lifestyles, and growing fitness consciousness among men. These supplements, including fat burners, appetite suppressants, and metabolism boosters, are widely used by men aiming to reduce weight and maintain lean muscle mass. The increasing influence of social media fitness trends and gym culture further fuels demand, making weight management a key area of investment and innovation in the supplement industry.

Age Group Insights

The 31–50 years age group represents the leading consumer segment in the global market. This demographic is highly health-conscious, actively engaged in preventive healthcare, and more likely to address age-related issues such as metabolism slowdown, weight gain, and energy loss. Additionally, rising stress levels and demanding lifestyles during peak career and family responsibilities increase reliance on supplements for reproductive health, immunity, and stress management. This age group's higher purchasing power further supports its market dominance.

Form Insights

Capsules emerge as the most preferred form in the market due to their convenience, precise dosage, and ease of consumption. They also offer better shelf stability and are less likely to include artificial binders and fillers, making them popular among health-conscious users. The ability to contain both powder and oil-based ingredients makes capsules versatile for various supplement categories such as multivitamins, herbal extracts, and fish oils, thereby contributing to their widespread adoption across product types.

Distribution Channel Insights

Offline channels continue to dominate the distribution landscape in this market. Pharmacies, specialty stores, supermarkets, and gyms remain the primary purchasing points, offering consumers expert guidance and immediate product access. Many customers still prefer in-person consultation, especially when selecting supplements related to health concerns. In-store promotions and trusted brand visibility further enhance consumer confidence and purchasing decisions, ensuring offline channels maintain a significant share despite the rapid growth of e-commerce platforms.

Company Market Share

Companies in the men's health supplements market are focusing on expanding their product portfolios with scientifically backed and clean-label ingredients. They are investing in research and development, digital marketing, and e-commerce platforms to enhance consumer reach. Many are also exploring personalized nutrition solutions and subscription-based models to build brand loyalty. Strategic collaborations, new product launches, and entry into emerging markets are key approaches being adopted to increase market share and competitiveness.

Hims & Hers Health, Inc. is a leading telehealth company based in the U.S., offering personalized wellness solutions, including these supplements. Founded in 2017, the company provides discreet, digital access to products targeting hair loss, sexual health, mental health, and skincare. It has gained strong market presence through direct-to-consumer subscriptions and e-commerce platforms. Known for its sleek branding and convenience-driven model, Hims plays a vital role in making men’s health products more accessible and de-stigmatized.

• In June 2025, following its acquisition of ZAVA, Hims & Hers is set to expand into Canada in 2026. This move aligns with the anticipated availability of generic semaglutide, enabling the company to offer affordable, digital obesity treatments supported by licensed clinical care, strengthening its presence in North America's telehealth and men's health supplements market.

List of key players in Men’s Health Supplements Market

1. GNC Holdings, Inc.
2. Hims & Hers Health, Inc.
3. Herbalife Nutrition Ltd.
4. Amway Corp.
5. NOW Health Group, Inc.
6. Nature’s Bounty (The Bountiful Company)
7. Optimum Nutrition, Inc.
8. TestoGen
9. Vitabiotics Ltd.
10. Force Factor, LLC

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Recent Developments

• August 2025- Self Obsessed, launched by Formulation Factory, is a science‑backed 10‑in‑1 masculinity maximizer rooted in founder Kyle Armour's recovery from traumatic brain injury. With clinically tested botanicals like Shilajit, Tongkat Ali, Fadogia Agrestis, and Ashwagandha, it supports energy, focus, and hormone balance. Its debut coincided with the brand earning "Best Science‑Backed Supplement Line in the US of 2025". 

• July 2025- Bayer’s Consumer Health division has introduced Supradyn Naturals Ginseng, the brand's first multivitamin specifically formulated for men. This new variant combines Ginseng, Grapeseed Extract, 12 essential vitamins, and 5 minerals in a vegetarian, sugar-free format. It offers 30% more active Ginseng and Grapeseed Extract and delivers 10 times the antioxidant power compared to previous Supradyn formulations, aiming to boost energy, stamina, and focus.