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Global Statistics Representing Mixed Reality Market Scenario

Mixed Reality or Merged Reality (MR) is a hybrid of Virtual Reality and Artificial Reality and aims to offer the best of both worlds. It uses a headset to see through a mounted translucent viewport or glass such as Google Glass and also projects visuals on top of the environment. Mixed Reality can be best demonstrated with the help of a real-life example — suppose a worker operates in his field wearing smart glasses, and he receives a diagnostic vision indicating that the system is malfunctioning. A skilled technician in another location provides the worker with detailed digital instructions for repairing the malfunction by walking him through the entire process.

Mixed Reality helps deliver actionable information across industries regardless of operating locations. It is a highly interactive technology as compared to Virtual Reality and Augmented Reality. It is capable of projecting persons, places, or scenarios as it would really appear in real-life. This eliminates the need for a hand-held device to operate with, rather life-like gestures can be operated with bare hands. Key companies such as Apple, Google, and Microsoft are leading the AR and MR technology and are expected to significantly contribute to market growth during the forecast period.

The below figure shows the Mixed Reality value chain.

Mixed-Reality-Value-Chain

AR and VR have Restricted Mixed Reality Market Growth

Determining the growth of Mixed Reality with precision amidst the growing dominance of AR and VR in the global market is unclear. However, the emergence of a technological solution that allows physical interaction with visuals without a remote controller or operating device is expected to bring new opportunities. Government initiatives and funding by investors will accelerate the global adoption of MR technology during the forecast period.

The presence of investors, such as Alphabet’s Google Ventures, Alibaba, Andreessen Horowitz, and Magic Leap, is expected to uplift the global MR market significantly over the upcoming years. Pokemon Go is a classic example of an Augmented Reality in recent years. However, it still requires smartphones with an up-to-date OS, a camera, and an AR app. Technological advancements and further developments in MR technology can create a near-real gaming experience without the use of screens.

The physical convenience in case of long hours of use and ease of operation is further setting high hopes for the growth of Mixed Reality. Applications in various industry verticals to examine complex scenarios and formulate effective solutions are fuelling technology adoption. 3D models based on MR can be manipulated by designers and engineers in the manufacturing and production sector to provide cutting edge services to customers. Therefore, despite the limited possibilities due to the dominance of AR and VR, MR is still anticipated to grow rapidly, owing to its appreciation by various industry specialists and boundless offerings.

The below figure shows the investments by technological giants in the Mixed Reality infrastructure.

Mixed-Reality-InfrastructureVR and 5G Propel Mixed Reality Market Growth

The rising popularity of 5G across the world, with countries, rapidly upgrading their network infrastructure, increasing affordability, and availability of low-cost hardware is driving the Mixed Reality market growth. Industrial advancements with the inclusion of Bring Your Own Device (BYOD) has expanded the scope of Mixed Reality in the manufacturing, production, and healthcare sectors. There is an increasing demand for virtual realizations and real-time interactive applications in the gaming and entertainment industries worldwide.

The development of 3D animation technologies, and VFX, among others, are driving new consumer experiences. Interactive sessions are trending in the education industry to make learning more inclusive. The increase in smartphone adoption has given people access to new platforms where Mixed Reality can be incorporated to provide students with digital learning and 3D model explanations on complex topics. Schools and colleges can help students engage in fun and digital activities such as hand exercises and quiz solving with the help of Mixed Reality. For instance, the Polytechnic Institute of Leiria, Portugal, integrates digital technology into math lessons to make math helpful, easy, and interesting.

The biggest hurdle for the growth of the Mixed Reality market is the price of AR/MR headsets. Secondly, the limited use (only in some specific applications) and confined gesture controls have compressed the market further, with most users waiting for the prices to come down. These restraining factors may slow down the commercialization of Mixed Reality in the near future, but the long-term benefits of the technology are undeniable. It is emerging as a trustworthy technique for industry verticals to improve their operational efficiency.

Holographic experiences help understand a situation in a real-like situation and take necessary actions beforehand. Immersive experiences such as mapping physical surroundings, and voice recognition, among others, offer an uninterrupted personalized view to the decision-makers. MR embodiment in manufacturing, healthcare, retail, and real estate can transform a product review into a 360-degree virtual walkthrough, allowing the client to invest more in the product.

Mixed Reality — A Digital Reconstructor of End-Use Sectors

Product manufacturers, maintenance, defense, navigation, gaming and entertainment, healthcare education, sports, tourism, construction, Interactive Product Content Management (IPCM), Simulation-Based Learning (SBL), and end-user robotics are some of the notable end-users of the global Mixed Reality market.

  • Industry 4.0
    • Growing trends of information and connectivity in industrial settings demands the use of Internet of Things (IoT), artificial intelligence, and robotics
    • The intervention of Mixed Reality in the up-gradation process is easing the burden of tasks. Workers are now visualizing jobs in real-time through intuitive training
    • 360-degree visualizations in factories assist laborers in improved quality assurance, detect exceptions, and access metadata to determine a solution for a problem
  • Head-Mounted Displays (HMDs)
    • Microsoft’s HoloLens has enabled digital manipulation of data. Voice control technology and hand gestures make interactions look like they are happening with real-world objects
    • HMDs are also reducing learning time as training and education can take on the job. BAE Systems has taken a similar initiative to train employees while working on its electric propulsion systems
  • Digital Arenas
    • Tournaments, championships, and the Olympics can significantly bolster the Mixed Reality market growth. There is a growing trend to enhance fan experience through interactive big screens, and a series of refreshment activities. Players can create mini-matches, a replica of the original match for practice
    • Golden 1 Center, an indoor arena in Sacramento, California, United States is the most connected arena that offers onscreen graphics and analytics
    • FIFA World Cup 2018 has already blended Augmented Reality with live sports experience by collaborating with Snapchat and Facebook. Selfie-filters, background segmentation and magnified player projections on a screen create a whole new experience for viewers
    • Creators of mobile arcade games such as Ultimate Rivals: The Rink and others are significantly investing in Mixed Reality technology to deliver professionalism and remarkable vision
  • Military Exercise
    • Mixed Reality is making its breakthrough in the training and simulation of military forces across the world. It is creating an augmented prototype of real-world scenarios to address soldier marksmanship and offers full-scale battlefield training
    • Weapon Training Simulation System (WTSS) allows military personnel to train as a flight simulator. A combination of Virtual and Augmented views of the war zone allows soldiers to realize the real situation inside a small room

Mixed Reality Aids Smart Decision Making in North America

Mixed Reality is gaining widespread attention in North America to eliminate potential risks associated with investments and decision making. Leading players and business experts from the U.S. and Canada are realizing new horizons of the MR technology to identify emerging opportunities, manage irregularities in the workplace, and develop appropriate business models. Mixed Reality is also paving its way in North America’s entertainment, education, healthcare, and games and sports industry. 5G and upgraded network infrastructure will accelerate the fusion of Mixed Reality into everyday life activities in the next couple of years.

Europe’s MR-Enabled Sports and Tourism Sector

Europe is leveraging the unparalleled potential of Mixed Reality in the sports, military, and aerospace and defense sectors. There are approximately 300 players in the Mixed Reality segment in Europe who are battling for superiority. The U.K. and Spain are expected to lead in deploying VR/MR into gaming and sports, owing to a massive game lover population and an increase in gamification. On the other hand, cities like Paris, Madrid, Munich, Rome, and Milan, among others, are harnessing their tourist spots, turning them into a fascinating simulation experience for the traveler.

Chinese VR Gadgets Set to Conquer APAC Market

China and South Korea are emerging as early recognizers of Mixed Reality in comparison to other countries of the continent. The two regions are already leaders in electronics and communication networks, closely followed by Japan. Xiaomi launched its MI VR, and Samsung released the Gear VR in 2016. Affordable price ranges set by the two countries for their products attract consumers. The regions also offer a lucrative investment site for optimistic investors in online games.

South America Keen to Form Strategic Alliances

Countries of South America have shown a massive adoption of internet technology and smartphones in recent years. Changing consumer behavior has already given way to established VR technology-based systems. An increase in collaborations and investments in emerging companies will help build technology brands and promotional opportunities for Mixed Reality as well.

The Middle East’s Education Sector Revamp

Dubai is an emerging hub for smart education and learning. The situation has just grown multi-fold with the adoption of Augmented and Mixed Reality. The recent establishment of a Smart Training Hub for the Geographical Information Systems Center at Dubai Municipality is a classic example. The training hub will use MR technology for field training, product quality check, and surveying tasks while sitting inside a room. Content creators of Dubai, as well as other Middle Eastern regions, are interested in the amalgamation of Mixed Reality and the physical world to impersonate the real world in real-time.

Africa to Employ Female Associates in Technology

The continent of Africa presents incredible opportunities for artificial intelligence professionals and investors. Even though consumer awareness is rapidly increasing, allowing users to utilize digitalization to the fullest, it is still restricted to a defined portion of the population. Therefore, there is a need for AR/MR technologies to be inclusive and penetrate fully into society. To realize the need, Microsoft has taken the initiative by launching its first Africa Development Centre (ADC), in Nairobi, Kenya. It is aimed at increasing the number of female employees in technology. As a part of the initiative, female engineers from the region are working on AI, machine learning, and Mixed Reality.

Recent Developments

  • Microsoft announced the development of Holoportation, where workers can see and interact in a full-size 3D holographic view with the help of Mixed Reality
  • Precision OS received a funding of USD 2.3 million from AO invest, in November 2018, for its orthopedic surgical education, enabled by a virtual reality-based planning software

Global Mixed Reality Market: Key Players

Significant players are involved in strategic developments and joint ventures in order to gain a global presence in the global Mixed Reality market. Some of the major industry participants in the market include DAQRI, Magic Leap, META COMPANY, Microsoft, Osterhout Design Group, EON Reality, Facebook, Google, HTC Corporation, and Samsung.

Mixed Reality Market Segmentation

By Component

  • Hardware
  • Software

By Application

  • Aerospace and Defense
  • Architecture
  • Entertainment and Gaming
  • Medical
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East and Africa

Frequently Asked Questions (FAQs)

Entertainment and Gaming Segment is expected to be the leading segment in Mixed Reality Market during the forecast period.
North America is expected to hold the highest market share in Mixed Reality Market.
DAQRI, Magic Leap, META COMPANY, Microsoft, Osterhout Design Group, EON Reality, Facebook, Google, HTC Corporation, and Samsung are the top players in Mixed Reality Market.
The rising popularity of 5G across the world, with countries, rapidly upgrading their network infrastructure, increasing affordability, and availability of low-cost hardware are the key factors expected to drive Mixed Reality Market during the forecast period.
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