Research Methodology – Mobile Virtual Network Operator Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Mobile Virtual Network Operator Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Mobile Virtual Network Operator Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- The number of subscribers or customers of various MVNOs.
- The operating income or revenue generated by different MVNOs.
- Investments in infrastructure and technological advancement by different MVNOs.
- The geographical presence of MVNOs.
- The market presence of various service offerings by MVNOs (e.g.offerings of data plans, voice plans, value-added services etc.)
- Consumer preference and adoption rate across various demographics.
Key Market Indicators
- Total number of MVNOs operating in the market.
- Total revenue generated by MVNOs in the market.
- Subscriber growth rate of MVNOs.
- Market penetration rate of MVNOs in different geographical regions.
- Churn rate of MVNOs (the rate at which customers stop subscribing to a service).
- ARPU (Average Revenue Per User) value among MVNOs.
Growth Trends
- Increase in data usage by subscribers influencing the growth of MVNO market.
- Growth in the adoption of 4G and 5G services among consumers.
- Increasing partnerships between MNOs (Mobile Network Operators) and MVNOs.
- Increasing demand for customized and niche services offered by MVNOs.
- Emergence of e-SIM technology boosting the MVNO market growth.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Mobile Virtual Network Operator Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Mobile Virtual Network Operator Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights