Mother and Child Healthcare Market Size & Outlook, 2025-2033

Mother and Child Healthcare Market Overview

The global mother and child healthcare market size was valued at USD 842.06 billion in 2024  and is projected to grow from USD 957.42 billion in 2025 to reach USD 2674.17 billion in 2033, growing at a CAGR of 13.7% during the forecast period (2025–2033). Key growth factors include the expansion of mother and child healthcare services and rising financial participation by households in maternity care.

Key Market Indicators

• Asia Pacific dominated the mother and child healthcare industry and accounted for a 24% share in 2024.
• Based on services, the postnatal service segment dominates the market, driven by rising focus on maternal and newborn well-being, improved ANC models, and supportive WHO guidelines.
• Based on maternal age, the 21 to 30 age group dominates the global market, as this range represents women’s peak reproductive years with optimal outcomes for both mother and child.
• Based on location, the Hospitals segment leads the global market, supported by strong infrastructure, academic collaborations, and government funding, making hospitals the primary providers of comprehensive maternal and child services.

Market Size & Forecast

• 2024 Market Size: USD 842.06 billion
• 2033 Projected Market Size: USD 2674.17 billion
• CAGR (2025–2033): 13.7%
• Largest market in 2024: Asia Pacific
• Fastest-growing region: North America

Healthcare for mothers (women of childbearing age) and children is known as mother and child healthcare. Women in their reproductive age ranges, such as those between the ages of 15 and 49, children, people in their school-age years, and adolescents, are the focus of mother and child healthcare. Maternal and child health care is a topic that is receiving more attention and concern across the globe, especially in developing nations.

After the World Summit for Children in 1991, which gave significant consideration and specified vital areas to be addressed in providing maternal and child healthcare services, this dedication to mother and child healthcare evolved further. The primary driver of market growth is the rise in mother and child healthcare services. Additionally, parents' willingness to consult with super-specialists drives the market for healthcare for mothers and children.

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Mother and Child Healthcare Market Drivers

Improved Implementation of Mother and Child Healthcare Services

Mother and child healthcare services are the leading priorities of community health programs. According to the WHO, the mother and child healthcare services are "promoting, preventing, therapeutic, or rehabilitation facility or care for mother and child. Furthermore, an increase in awareness about health is growing. However, most developing countries cannot meet the targeted goals of reducing child and maternal mortality, owing to inadequate access to health services and a lack of awareness.

Countries such as India, Bangladesh, Thailand, and Sri Lanka need to increase the quality of maternal child care by raising financial incentives for health care and increasing funds for the proper utilization of available resources. For instance, in India, there are many services offered by the government of India, such as Janani Suraksha Yojana, Janani Express, 1098 service, facility-based newborn care service, and home-based newborn care.

Additionally, mother and child healthcare services aim to reduce maternal and infant mortality and morbidity by preventing the spread of infections from mother to child, monitoring children's development, nutrition, and mental health, and fostering an environment that is healthy for both mother and child. The opportunity to avoid or control direct causes of maternal mortality, such as bleeding, obstructed labor, and decreased fetal and neonatal fatalities associated with obstetric problems, can also be provided by appropriate utilization and reasonable care to boost the adoption of mother and child healthcare services, which further fuels market expansion.

Increase in Out-of-Pocket Expenses for Pregnant Women

A wide range of health care options is utilized by pregnant women globally. The out-of-pocket costs of maternity care vary depending on many factors, including the model of care used, health insurance coverage, and women's decision to access health services outside of conventional maternity care provision. For instance, according to the WHO Global Health Expenditure Database, Out-Of-Pocket Expenditure (OOPE) in India is among the highest in the world and even higher than many developing countries in Africa and Asia, which have a smaller economic size and economic growth. The WHO reported that almost 86% of India's healthcare expenditure involves OOPE incurred by households, further driving the market growth.

Market Restraint

Problem of Services in Remote Areas

In rural areas, maternal morbidity and mortality are serious public health problems. One of the most efficient ways to lower maternal mortality and morbidity is to increase pregnant women's access to prenatal care (ANC) services. Furthermore, there is also a growing shortage of prenatal care in rural areas. Fewer than half of rural countries have a practicing obstetrician or gynecologist (OB/GYN). This lack of prenatal care increases women’s likelihood of dying three to four times during a pregnancy and contributes to higher infant mortality rates. The scarcity of rural OB/GYNs also means rural women have poor access to postpartum care. This is alarming since one-third of maternal deaths happen one week to a year after giving birth. Hence, the problem of services in remote areas restricts market growth.

Market Opportunity

Rise in Reproductive Tourism

Reproductive tourism is the practice of travelling to other countries for fertility treatments. The critical reasons for reproductive tourism are legal prohibitions, stringent regulations, the non-availability of fertility procedures in home countries, lower costs, and technological advancements in fertility tourism destinations. However, it should be noted that different countries have different sets of regulations regarding fertility tourism. For instance, Costa Rica recently lifted a 16-year-old ban on IVF. Furthermore, since American infertility treatments have a greater success rate than those in Europe, many people, especially Europeans, prefer to travel to North America for fertility tourism. Additionally, North America is favoured for fertility tourism because of lax rules.

Regional Insights

Asia-Pacific is the highest shareholder and is estimated to grow at a CAGR of 15.7% during the forecast period. A rise in mortality rates, an increase in the trend of late pregnancies, a surge in IVF success rates, and an increase in disposable income in the region are expected to contribute significantly to the Asia-Pacific mother and child healthcare market. For instance, one woman in India loses her life during childbirth every eight minutes, or nearly 56,000 times a year. Worldwide, 19% of maternal deaths are attributable to this. The two leading causes of death are eclampsia and excessive bleeding (hemorrhage) (high blood pressure. In addition, social issues, including early marriage and childbearing, where 47% of females marry before 18, are major driving factors for market expansion.

North America Market Trends

North America is the second largest region and is projected to reach USD 405.0 billion by 2030, growing at a CAGR of 11.4%. Due to its large population, raising awareness of maternity services and fertility treatments, the increasing popularity of in vitro fertilization (IVF) in the United States, the growing rate of infertility, technological advancements, and delayed pregnancy trends, North America offers profitable opportunities for players operating in the mother and child healthcare market. It is also projected that an increase in the trend of women delaying childbearing will fuel market expansion.

Europe Market Trends

Europe is the third-largest region. WHO/Europe has regular collaborative agreements on this particular issue with several countries, and national professional staff is based in the WHO country offices specifically to support health system reform. The region has also witnessed substantial investments from global market leaders. In addition, the overall outlook for the European market looks promising as its superior IVF technology attracts considerable investments from private equity investors. In addition, DIY (do-it-yourself) testing has increased access and helped in reducing costs for infertility testing and treatment. Both these factors provide lucrative opportunities for market growth.

Services Insights

The global mother and child healthcare market is categorized into Prenatal, Birthing, Postnatal, and Fertility. The Postnatal Service is the highest contributor to the market and is estimated to grow at a CAGR of 13.3% during the forecast period. In 2016, the WHO proposed an ANC (antenatal care) model that offers pregnant women respectful, individualized, person-centred care at every contact and ensures that each contact delivers effective, integrated clinical practices (interventions and tests), provides relevant and timely information, and offers psychosocial and emotional support. Moreover, a new model of ANC increases maternal and fetal assessments to detect problems, improves communication between health providers and pregnant women, and increases the likelihood of positive pregnancy outcomes. Hence, this advancement in prenatal care services further drives the market growth.

The Birthing Service segment is the second largest. Prenatal care is provided at the birth centre to women who have undergone meticulous screening early in their pregnancies to track their health. Additionally, a range of medical specialists, including registered nurses, CNMs, and doulas (trained workers who give labour support and postpartum care), work at birth centers. Medical interventions are uncommon, and a doctor is typically not present. However, the majority of birthing facilities collaborate with obstetric and pediatric experts. Nurse-midwives offer care during a woman's pregnancy, labour, and delivery. If one experiences issues that move them into a higher risk category, OB/GYN consultants are readily available. As a result, all of these variables fuel market expansion.

Maternal Age Insights

The global mother and child healthcare market is divided into under 20, 21 to 30, 31 to 38, and 39 and above. The 21 to 30 segment is the highest contributor to the market and is estimated to grow at a CAGR of 13.3% during the forecast period. Women can become pregnant and give birth from puberty, when they first start having periods, until menopause. In addition, women's average reproductive years range from 12 to 51 years old. Age-related reductions in fertility may make it more challenging to conceive and begin a family later in life and may increase the risk of pregnancy difficulties. The optimal window for conception is from the late 20s to the early 30s. The best results for both mother and child are related to this age range.

The 31 to 38 segment is the fastest-growing. Women are born with eggs and have around 2 billion of them. However, the number of eggs gradually falls over the years. By age 37, only about 25,000 eggs are left in women. By age 51, only 1,000 eggs are left. However, even with this high number of eggs, the quality decreases with age. As a woman ages, her risk of acquiring diseases like endometriosis and tubal disease, which can harm fertility, also rises. Therefore, due to these conditions, fertility steadily decreases starting at about age 32. Fertility begins to decline more quickly between the ages of 35 and 37.

Location Insights

The global mother and child healthcare market is segmented into Hospitals, In-Home Services, Nursing Homes & Clinics, and Online. The Hospitals segment is the highest contributor to the market and is estimated to grow at a CAGR of 13.4% during the forecast period. Different hospitals provide various mother and child healthcare services for patients worldwide. Alliance with academic institutes/universities and availability of government funding are the major factors that drive the growth of the hospital segment. 

The Online segment is the fastest-growing. Online maternal care is a preferable alternative for these pregnant women since it can provide pregnancy-related information and remote clinic consultations. Parents use several sources to gather information about their child's health care, including the internet. In 2008, an Australian study found that 43% of parents search for child health information on the internet, with higher rates reported in other developed countries. Such factors drive market growth. 

List of key players in Mother and Child Healthcare Market

1. Cleveland Clinic
2. Koninklijke Philips N.V.
3. Johnson & Johnson
4. Medela
5. Cincinnati Children's Hospital Medical Center
6. Cloudnine Group of Hospitals
7. Arrowhead Regional Medical Center
8. Carle Foundation Hospital
9. Christiana Care-Christiana Hospital
10. King Faisal Specialist Hospital and Research Centre
11. Riley Hospital for Children
12. Ann & Robert H. Lurie Children's Hospital of Chicago
13. Apollo Hospitals Enterprise Ltd
14. Jorvi Hospital
15. FMCH India

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Recent Developments

• In August 2025, a system combining a biomedical device, mobile app, and ML backend was developed in LMIC settings to monitor neonatal vitals during and between kangaroo mother care sessions, aiming for resource-efficient, offline-first operation.
• In September 2025, Reckitt partnered with PATH and CHRI to launch the Dettol Banega Swasth India; Maternal & Child Health Tech Accelerator. This initiative focuses on technological innovations aimed at improving health outcomes in the first 1,000 days (pregnancy to age 2), particularly in underserved regions.
• In May 2025, at the 78th World Health Assembly, countries agreed to extend the global maternal, infant, and child nutrition implementation plan through 2030. They also adopted more ambitious targets (e.g., reducing low birth weight, anemia in women, stunting in children) and committed to stronger regulation of digital marketing of breast-milk substitutes.
• In March 2025, Indira IVF launched MatCare, a dedicated maternity and child healthcare hospital in Varanasi. It includes advanced infrastructure like Level III NICU, modern delivery rooms, and operating theatres, and aims to offer comprehensive maternal, newborn, and high-risk pregnancy care.
• In March 2025, in rural Guatemala, an AI smartphone-based decision support tool was piloted for real-time fetal assessment to help midwives during home visits, thereby strengthening the global mother and childcare market.