Global Statistics Representing Motorcycle Gear Market Scenario
Motorcycle gear provides safety and security in case of accident and in bad weather conditions. Road accident injuries to the head and neck are the main cause of death, severe injury and disability among users of motorcycles around the world. Motorcycle gear gives full head to toe protection and prevents damage to the body. Major safety gears are helmet, jacket, pants, gloves, suits, body armor, and riding boots. Adoption of motorcycle gear and other safety gears has increased rapidly due to rising awareness among the consumers, to prevent serious injuries, technological advancement, and government regulation regarding mandatorily use of safety gears. A proper jackets and pants likely to reduce the minor injuries such as scratches, road burns and cuts. Helmet reduces the risk of serious head and brain injuries. Riding footwear prevent injuries of foot and leg.
With an increased choice available for the riders, high-performance sports motorcycles are available in plenty even at entry-level models, which drives the need for using more riding gear as a safety measure. With their light-weight and powerful engines, they are very quick and speedy but can also cause accidents. Manufacturer including Kawasaki, Honda, Ducati, Suzuki, and Yamaha has introduced the sports bike such as NINJA 400, CBR500R, S 1000 RR, and Panigale V4. For instance, Ducati witnessed a growth of 29%, with 7,683 units sold of SuperSport and Superbike categories across the world in the first six months of 2018. Therefore, motorcycle riders prefer wearing all the protective gears such as helmet, safety jackets, and gloves while riding.
Further, wearing a helmet is the single most effective way of reducing head injuries and hence, many governments across the world mandated wearing helmets always while riding motorcycles. According to the WHO, wearing helmet can reduce the risk of death by 40% and risk of severe injuries by 70%. This would help in driving motorcycle gear market growth especially for helmet market. As per the study of WHO, almost 71% (three-quarter) of the world have helmet laws. For Instance, in India, as per the Motor Vehicle Act 1988 with Motor Vehicle Rules 1989, driving without a helmet is punishable under the section 177.
The global motorcycle gear market is segmented by type and distribution channel.
On the basis of the type, the market is segmented into helmet, jackets, footwear, pants, and safety gear and suits. The riding helmet is expected to hold the major share of the market due to reduce the risk of serious head and brain injuries by reducing the impact of a force or collision to the head.
Global Motorcycle gear market by helmet is expected to grow at CAGR 7.1% during the forecast period 2019–2026.
On the basis of the distribution channel, the market is segmented into online, specialty store, super market, and others. Super markets hold the major share of the market as it provides wide range of goods or services, which is generally operated on a self-service basis. Motorcycle Accessories Supermarket (MCA) is the Australia's largest range of Harley-Davidson sports bike and off-road bike helmets, clothing, parts & accessories provider. Wal-Mart Stores, Costco Wholesale Corporation, Tesco PLC these are some of the supermarkets that provide motorcycle protective gears and accessories.
Geographically, the global motorcycle gear market is segmented into North America, Europe, Asia Pacific, and the Latin America and the Middle East & Africa (LAMEA).
North America dominates the global motorcycle gear market due to growing technological advancement, rising demand, and strict government laws regarding safety gear usage. Technological advancements such as improvement in a helmet that allows the rider to place phone calls, use GPS, and listen to music with ease. For instance, Skully—Silicon Valley-based startup—has developed the AR-1 helmet that has a rear-facing camera, which projects a live feed onto the rider’s field-of-view, allowing the rider to be fully aware of the surroundings at all the times. In 2013, 19 states, including the District of Columbia, and Puerto Rico and others made helmet mandatory to reduce motorcycle fatalities by comprehensively addressing many aspects of riding, including protective clothing such as gloves and footwear, visibility, and conspicuity, impaired riding, and training requirements. U.S. held maximum market share value of USD 371 million among other countries in North American region. However, this region has USD 913 million share value in motorcycle gear market.
Germany, France, Italy, and the U.K are some of the key countries driving the growth of the Europe motorcycle gear market. The European Standards for motorcycle protective clothing are based on two mechanisms for protecting the motorcyclist’s body (EEVC 1993). The first requires protection of soft tissues by material and construction, that is abrasion, cut, tear, and burst resistant (CEN 2002). The second requires the use of body armor or protective clothing, which absorb and distribute the force of direct impacts to exposed areas, e.g., elbows (CEN 1998). Germany is one of the prominent motorcycle gear markets across Europe owing to the large-scale usage of motor vehicles and a high degree of consumer awareness regarding road safety.
Asia Pacific is witnessing rapid growth in the motorcycles market due to growing urbanization and need for mobility, accessibility, affordability, and flexibility. Furthermore, the presence of strict government regulations promoting the use of quality and proper helmets along with adequate training, licensing, and insurance are likely to reduce the number of deaths and serious injuries significantly, which, in turn, drive the market growth. For instance, Steelbird, one of the leading helmet manufacturer has introduced virtually indestructible carbon fiber helmets.
Over the past few years, the Middle East and Africa region have been witnessing a steady growth in the automobile gear market because of increased attention to safety. In the UAE, motorcycle gear manufacturers have a significant opportunity to design protective clothing with a cooling system that can make riders’ journey more comfortable duet to hot weather conditions in Middle East countries. In Africa, though the helmet use is mandatory to both motorcycle rider and co-passenger, the usage rates are low in the rural areas.
The major key players in motorcycle gear market are Alpinestars S.p.A (Italy), Arai Helmet, Inc. (U.S.), Belstaff Group SA (Switzerland), Dainese S.p.A (Italy), FLY Racing (U.S.), Fox Head, Inc. (U.S.), REV’IT! Sport International (Netherlands), Rynox Gears (India), SHOEI CO., LTD. (Japan), and Spidi Sport S.r.l. (Italy).
Motorcycle Gear Market Segmentation
By Distribution Channel
Why buy this report?
The motorcycle gear market is experiencing the huge potential revenue growth during the forecast period–2026. As the motorcycle market has shifted focus towards developing countries, the market is expected to have considerable opportunities in coming years. For Instance, in December 2017, the Royal Enfield has launched the new range of riding gears in the Indian Market which is inspired by newly launched Royal Enfield Stelth 500cc bike.
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