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Europe Motorcycle Gear Market

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Europe Motorcycle Gear Market Size, Share & Trends Analysis Report By Type (Riding Gear, Protective Gear), By User Group (Men, Women, Kids), By Sales Channels (Store-Based Retail, Online Retail) and By Country(U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, Rest of Europ) Forecasts, 2021-2029

Report Code: SRAT1365DR
Study Period 2017-2029 CAGR 4.3%
Historical Period 2017-2019 Forecast Period 2021-2029
Base Year 2020 Base Year Market Size USD 3,297.64 Million
Forecast Year 2029 Forecast Year Market Size USD 4451.61 Million
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Market Overview

The European motorcycle gear market size was valued at around USD 3,297.64 million in 2019 and is likely to reach USD 4,451.61 million by 2029, with a CAGR of 4.3%. 

Motorcycle gear refers to protective gear or clothing material that is designed to avoid fatal injuries while riding a two-wheeler. This gear protects the rider and minimalizes any kind of causalities that could happen while riding. Therefore, assuring the safety, the security of the rider along with providing them with a better ride experience. Additionally, these gears also come in handy and can be utilized to protect the rider in different weather conditions like rain, snow, and cold or wind. 

The Europe motorcycle gear market report includes insights into the various products offered that are served by the manufacturers of motorcycle gear in the European market and their uses across various end-user groups.

Market Dynamics

Increasing Disposable Income of the Urban Population, Coupled with the Rising Trend of Traveling

Lately, there has been a tremendous increase in the disposable income of the middle-class population in Europe. In the year 2018, the highest gross saving rate among the EU Member States was recorded in Luxembourg with a 21.4% rate. It was further followed by Germany with 18.5 % and then Sweden with 17.9 %.

Basically, household disposable income measures the income of households after considering the net interest and dividends received and the payment of taxes and social contributions. The household includes wages and salaries, self-employed income, income from unincorporated enterprises, social benefits, etc.

The European Union gross household disposable income was valued at USD 11551.361 billion in 2018, which was equal to approximately three-quarters of the value of the gross domestic product (GDP). Germany accounted for the highest share of the European Union gross household adjusted disposable income, 25.6 % of the total, followed by France (18.7 %) and Italy (14.0 %).

The travel and tourism sector in Europe drove the motorcycle market, thereby creating substantial demand for the protective gear market. Europe is known for tourism as it accounts for 50% of the world’s total tourist arrivals and is also the most visited region in the world, according to UNWTO.

According to the 2019 European Union Tourism Trends statistics, five out of the top ten destinations that are regularly visited are situated in the European Union. France tops the list responsible for luring as much as 83 million tourists every year. European tourism has now become a significant driver of socio-economic progress, and it offers jobs to many within the travel industry. Spain and Italy were the top foreign destinations in 2018for EU residents.

In the year 2018, the United Kingdom, the U.S., and Switzerland were the top three tourist destinations outside of the European Union. The desire to travel is driving the protective gear market.

Alarming Rate of Accidents Encouraging Market Growth 

In light of the increasing accidents taking place at an alarming rate, more and more riders have become safety conscious. Consumers are now ready to pay and spend more on motorcycle protective gear. Motorcycle accidents are particularly damaging as by nature, it is far less crashworthy than closed vehicles. The motorbikes are less stable than four-wheel vehicles. The function of motorcycles is such that operating it requires a different combination of physical and mental skills than those used in driving four-wheel vehicles. Also, Motorcyclists are far more vulnerable to the hazards of weather and road conditions than those driving closed vehicles and cars.

In a survey, it was found that a rider on a motorcycle is always thrown from his bike in a serious collision. Furthermore, it is extremely common for the motorcyclist to come into contact with cement dividers, road barriers, or other vehicles.

According to the statistics released by the National Highway Traffic Safety Administration, 72.3 motorcyclists are killed per 100,000 autos, and there exist 35 times more likely chances of death of motorcyclist in an auto accident.  The federal government estimates that in the year 2017, the number of deaths on motorcycles was almost 27 times more than that of the number of cars considering per mile traveled. The number of accidents and deaths is highly linked with the safety and precautions taken. Hence, adopting more and more safety measures and spending heftily on the motorcycle protective gear like helmets are driving the market growth fiercely.

According to the analysis of the figure below, the death caused by the motorcycle is 14%.)

Regional Analysis

Furthermore, the rising number of motorcycle racing activities in Europe has additionally led to providing massive opportunities for protective gear market players. Last year in 2019, Honda declared that it would participate in motorcycle motorsports world championship racing to be held in 2020 and the Dakar Rally 2020.  Jerez de la Frontera, in Cádiz, southern Spain, is going to host a unique week of sport.  It is going to horde two consecutive weekends. On the first weekend, the traditional Spanish Grand Prix, and on the second weekend, the new Andalusian Grand Prix.

Several racing activities in Europe are urging more participation from across the globe, thereby leading to more demand for motorcycles. This will ultimately create opportunities for the protective gears market.

Report Scope

Report Metric Details
By Product
  1. Protective Gear
    1. Helmets
    2. Gloves
    3. Knee Guards
    4. Face Shields
    5. Goggles
  2. Clothing
    1. Jackets
    2. Pants
    3. Riding Suits
  3. Footwear
    1. Casual Boots
    2. Adventure & Touring Boots
    3. Racing Boots
    4. Motocross Boots
By Material Type
  1. Mesh
  2. Leather
  3. Plastics
  4. Others
By End-use
  1. On Road
  2. Off Road
By Distribution Channel
  1. Offline
  2. Online
Company Profiles Dainese S.p.A Alpinestarts S.p.A KTM AG KW RaceWear Sp. z o.o. Sp.k. UFO PLAST S.r.l. Schuberth GmbH Carberg S.p.A Bell Racing Europe SA Spidi Sport S.r.l. REV’IT! Sport International B.V. Scorpion Sports Europe Belstaff
Geographies Covered
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europ
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

Importance of Wearing Helmet

The need for wearing a helmet has become indispensable as most of the serious head injury is very common among fatally injured motorcyclists. According to the National Highway Traffic Safety Administration (NHTSA), it is believed that helmets are almost 37% more effective in preventing motorcycle deaths and around 67 percent effective in preventing brain injuries.

Due to the use of helmet, the number of motorcyclists killed in accidents dipped to 4,985 in the year 2018. This was an almost 5% decrease, but even today, this issue needs urgent attention. According to the National Highway Traffic Safety Administration, in the year 2017, the use of motorcycle helmets saved almost 1,872 lives. In a report released by the same association, it was found that another 749 lives could have been saved in 2017 if all motorcyclists had helmets on their heads.

Nearly USD 3.5 billion in economic costs and USD 21 billion in comprehensive costs were saved in 2017 by the use of motorcycle helmets. If all motorcyclists had worn helmets in 2017, an additional USD 1.5 billion in economic costs and USD 8.9 billion in comprehensive costs could have been saved. Moreover, according to the Centers for disease control and prevention, motorcycle crash deaths are costly but preventable. They believe the only and most effective way for states to save lives and save money is the use of a helmet.

Product Innovation and Product Line Extension Leading to Premiumization

Technology has advanced to an extent where every machine can be improvised and made more efficient. Let alone getting several product innovations in protective gear. Today more than ever, there is an urgent need for innovating products that are more secure, safe, and reliable for motorcyclists. With more companies venturing into premium motorcycles, there is a huge portfolio of product lines that have been introduced in the past few years. There are several new innovations that have come up pertaining to the safety of motorcyclists in terms of protective gears. To start with, helmets are one of the oldest equipment of protective motorcycle gear, but recent developments in technology have led to overall effectiveness. Several other features, like the built-in cameras and GPS tracking systems, have been incorporated into the latest system. This has proven to be extremely effective in both eliminating blind spots and providing quality rear views.

Another important feature and development in the protective gear is the LED lighting. The biggest safety concern that has afflicted the motorcyclists is the visibility of other motorcyclists on the highway, which results in several accidents and collisions. The LED lighting considerably improves visibility and gives better clarity in terms of vision. The incorporation of new technologies in protective gears has created lucrative opportunities for market players.

Market Size By Product

Market Size By Product
  • Protective Gear
  • Clothing
  • Footwear
  • Key Players

    Europe Motorcycle Gear Market Share of Key Players

    Europe Motorcycle Gear Market Share of Key Players
    Dainese S.p.A Alpinestarts S.p.A KTM AG KW RaceWear Sp. z o.o. Sp.k. UFO PLAST S.r.l. Schuberth GmbH Carberg S.p.A Bell Racing Europe SA Spidi Sport S.r.l. REV’IT! Sport International B.V. Scorpion Sports Europe Belstaff Others

    Frequently Asked Questions (FAQs)

    How big is the European motorcycle gear market?
    The European motorcycle gear market size was valued at around USD 3,297.64 million in 2019 and is likely to reach USD 4,451.61 million by 2029, with a CAGR of 4.3%.
    Key verticals adopting the Europe motorcycle gear market include: Dainese S.p.A, Alpinestarts S.p.A, KTM AG, KW RaceWear Sp. z o.o. Sp.k., UFO PLAST S.r.l., Schuberth GmbH, Carberg S.p.A, Bell Racing Europe SA, Spidi Sport S.r.l., REV’IT! Sport International B.V., Scorpion Sports Europe, Belstaff
    Increasing Disposable Income of the Urban Population, Coupled with the Rising Trend of Traveling is the key drivers for the growth of the market.
    By type, user group and sales channels are the main Segmentations of European motorcycle gear market.

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