Europe Motorcycle Gear Market Size, Share & Trends Analysis Report By Product (Protective Gear, Clothing, Footwear), By Material Type (Mesh, Leather, Plastics, Others), By End-use (On Road, Off Road), By Distribution Channel (Offline, Online) and By Country (U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, Rest of Europ) Forecasts, 2026-2034

Last Updated: September 18, 2026 | Author: Preeti Bhagat | Format:

Europe Motorcycle Gear Market Size

The Europe motorcycle gear market size was valued at USD 4.03 billion in 2025 and is expected to grow from USD 4.30 billion in 2026 to reach USD 7.15 billion by 2034, growing at a CAGR of 6.58% during the forecast period 2026-2034.

Motorcycle gear refers to protective gear or clothing material that is designed to avoid fatal injuries while riding a two-wheeler. This gear protects the rider and minimizes any kind of casualties that could happen while riding. Therefore, assuring the safety and security of the rider, along with providing them with a better ride experience. Additionally, these gears also come in handy and can be utilized to protect the rider in different weather conditions like rain, snow, cold, or wind. The Europe motorcycle gear market report includes insights into the various products offered that are served by the manufacturers of motorcycle gear in the European market and their uses across various end-user groups.

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Europe Motorcycle Gear Market Segmentation Analysis

By Product

Protective Gear includes helmets, gloves, body armor, knee and elbow guards, and other safety equipment intended to reduce injury risks during riding. Clothing covers motorcycle jackets, riding pants, protective suits, and related apparel that combine abrasion resistance with comfort and weather protection. Footwear includes motorcycle boots and riding shoes designed to provide ankle support, grip, stability, and protection while riding.

Europe Motorcycle Gear Market Size By Segments

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By Material Type

Mesh is used in riding apparel where airflow, ventilation, and lightweight construction are important. Leather remains widely preferred for its durability, abrasion resistance, longevity, and classic motorcycle styling. Plastics are commonly incorporated into helmets, armor, guards, and reinforced sections because they offer protective performance with relatively low weight. Others include synthetic textiles, composite materials, rubber, foam, and synthetic leather, allowing manufacturers to balance flexibility, comfort, durability, weather resistance, and affordability.

By End-use

On Road covers motorcycle commuting, touring, transportation, and recreational riding on paved surfaces, creating demand for gear that combines protection, comfort, visibility, weather resistance, and durability. Off Road includes motocross, trail riding, enduro, and adventure activities on unpaved terrain, where riders require equipment with enhanced impact protection, flexibility, ventilation, durability, and resistance to demanding riding environments.

By Distribution Channel

Offline includes motorcycle dealerships, specialty retailers, sporting goods stores, and dedicated motorcycle gear outlets where customers can inspect products, check fit, and receive professional guidance. Online includes manufacturer websites, e-commerce platforms, and specialized digital retailers, providing convenient access to broader product ranges, customer reviews, price comparisons, and home delivery.

Europe Motorcycle Gear Market Share By Segments

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Europe Motorcycle Gear Market Regional Analysis

Furthermore, the rising number of motorcycle racing activities in Europe has additionally led to providing massive opportunities for protective gear market players. Last year in 2019, Honda declared that it would participate in motorcycle motorsports world championship racing to be held in 2020 and the Dakar Rally 2020. Jerez de la Frontera, in Cádiz, southern Spain, is going to host a unique week of sport. It is going to horde two consecutive weekends. On the first weekend, the traditional Spanish Grand Prix, and on the second weekend, the new Andalusian Grand Prix.

Several racing activities in Europe are urging more participation from across the globe, thereby leading to more demand for motorcycles. This will ultimately create opportunities for the protective gears market.

List of Key and Emerging Players in Europe Motorcycle Gear Market

Dainese S.p.A

Alpinestarts S.p.A

KTM AG

KW RaceWear Sp. z o.o. Sp.k.

UFO PLAST S.r.l.

Schuberth GmbH

Carberg S.p.A

Bell Racing Europe SA

Spidi Sport S.r.l.

REV’IT! Sport International B.V.

Scorpion Sports Europe

Belstaff

Key Industry Developments

June 2026

REV'IT! expanded its premium adventure riding portfolio with the launch of the Adventure Travel Collection, introducing new CE-certified jackets, pants, gloves, and riding apparel engineered for long-distance touring, enhanced rider protection, and improved climate adaptability.

May 2026

Alpinestars introduced the Supertech R10 Martinator Limited Edition helmet, expanding its premium racing helmet lineup with advanced carbon-fiber construction, enhanced aerodynamic performance, and MotoGP-derived safety technologies.

September 2025

SHARK Helmets partnered with Sena to launch the SHARK x Sena communication system, providing seamless helmet integration, mesh intercom technology, premium audio, and hands-free connectivity for touring and commuting riders.

May 2025

Dainese expanded its Smart Air family with the launch of the Smart Air Vest, a next-generation wearable airbag system featuring an upgraded electronic platform, enhanced ergonomics, and improved rider protection for both road and touring motorcyclists.

Report Scope

Segmentation

By Product 3

Protective Gear
Clothing
Footwear

By Material Type 4

Mesh
Leather
Plastics
Others

By End-use 2

On Road
Off Road

By Distribution Channel 2

Offline
Online

Competitive Coverage Dainese S.p.A · Alpinestarts S.p.A · KTM AG · KW RaceWear Sp. z o.o. Sp.k. · UFO PLAST S.r.l.

Research Deliverables Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

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Frequently Asked Questions (FAQs)

How big is the European motorcycle gear market?

The Europe motorcycle gear market revenue is expected to grow from $4.30 billion in 2026 to reach $7.15 billion by 2034, growing at a CAGR of 6.58% during the forecast period (2026-2034).

Which are the key verticals adopting the Europe motorcycle gear market?

Key verticals adopting the Europe motorcycle gear market includes Dainese S.p.A, Alpinestarts S.p.A, KTM AG, KW RaceWear Sp. z o.o. Sp.k., UFO PLAST S.r.l., Schuberth GmbH, Carberg S.p.A, Bell Racing Europe SA, Spidi Sport S.r.l., REV’IT! Sport International B.V., Scorpion Sports Europe, Belstaff

What are the key drivers supporting the growth of the market?

Increasing disposable income of the urban population, coupled with the rising trend of traveling is the key drivers for the growth of the market.

What are the main segmentations of motorcycle gear available in the European market?

By type, user group and sales channels are the main segmentations of European motorcycle gear market.

About the Author

Preeti Bhagat

Research Analyst

Preeti Bhagat is a research professional with around more than three years of experience in the market research industry, specializing in market analysis, secondary research, market estimation, forecasting, and competitive intelligence. She has developed expertise across industries including Packaging and Consumer Goods, supporting businesses with data-driven insights into market dynamics, industry trends, competitive landscapes, and growth opportunities.

Her experience includes conducting comprehensive secondary research, market sizing, demand analysis, company profiling, competitive benchmarking, and trend assessment. She has hands-on experience with structured research methodologies, including top-down and bottom-up approaches, to assess market potential, growth opportunities, and future market performance.