Non-Surgical Skin Tightening Market

Market Overview

The global non-surgical skin tightening market size was valued at USD 1.26 billion in 2022. It is estimated to reach USD 2.29 billion by 2031, growing at a CAGR of 6.91% during the forecast period (2023–2031). The increasing number of approved treatments and technologies for non-surgical skin tightening has contributed to the growth of the market.

Non-invasive skin tightening is performed with non-surgical instruments. Non-surgical skin tightening is a non-invasive surgical procedure that improves skin laxity and wrinkling without surgery. It utilizes radiofrequency, ultrasound, and laser energy to heat the epidermis tissue. Non-surgical devices are used to heat deeper skin layers and stimulate collagen and elastin formation, as well as to fill in wrinkles and deep fissures and improve skin texture.

Some treatments also influence fibrous tissue to reduce cellulite's appearance. Non-surgical skin tightening helps restore elasticity and tighten loose skin on the face, neck, buttocks, armpits, thighs, and abdomen without surgery or scarring. It also delays aging and provides minimal discomfort and natural outcomes. The non-invasive skin tightening procedure is one of the most popular body contouring treatments.

Market Dynamics

Global Non-Surgical Skin Tightening Market Drivers

Rising Approvals for Skin Tightening Products

The rise in treatment approvals and devices for non-surgical skin tightening promotes the market. These devices and treatments are mandatory to get FDA-approved before they go on the market. The FDA has cleared numerous devices and treatments for non-surgical skin-tightening procedures. These treatments and devices have a unique mechanism to achieve the desired results.

Treatments like Ultherapy received FDA clearance for ultrasound non-surgical skin tightening. RF treatments have also received FDA clearance for their services. Profound RF, Exilis, Morpheus8, and Thermage offer RF treatments. A combination of treatments like intense pulsed light with RF experiences higher use and FDA clearance. Hence, a rise in approvals for skin-tightening these products aggrandizes the market.

Focus on Physical Appearance among 25 to 65-Year-Olds'

Concerns over appearance and medical aesthetics about beauty ideals are a subject of great interest to people. There is social pressure to maintain a decent physical and facial appearance. The aged demographic opts for various cosmetic procedures. The cosmetics business places a significant emphasis on maintaining a youthful aesthetic. Hence, in the age range of 25 to 65, the desire to have beautiful skin and nice facial features is significant.

The main problem the older population faces is sagging skin on the face, neck, and body, and the solution to this problem is non-surgical skin tightening. Per the Plastic Surgery Statistics Report of 2020, non-surgical skin tightening procedures contributed to 1.4% of minimally invasive cosmetic procedures. The total expenditure for non-surgical skin tightening in the US in 2020 was estimated to be USD 462,988,577. Thus, the growing older population and their desire to maintain a youthful look boost the market to a greater extent.

Global Non-Surgical Skin Tightening Market Restraint

Increasing Availability and Adoption of Alternative Beauty and Cosmetic Products

Alternative cosmetic products for skin tightening can be a major restrain for the non-surgical skin tightening market. Many tropical products retain the laxity of the skin. Dermatology has seen a trend toward complementary and alternative therapies. Homemade remedies are other alternatives that affect the market moderately. Tropical creams, facial packs, and home remedies take a long time to show that results are safer, painless, and scar-free.

Many alternatives for skin tightening include platelet-rich plasma, hyaluronic acid fillers, aqua gold fine touch facial, SiO beauty patches, retinoids, vitamin C, facial exercises, skin tightening supplements, Sculptra, and many more. Traditional methods, such as SPA treatments and homemade treatments, are used to compensate for cosmetic procedures. Many regions provide attractive and affordable traditional therapy packages such as Spas for tourists instead of clinical cosmetic procedures, which is also expected to restrain the market growth.

Global Non-Surgical Skin Tightening Market Opportunities

Adoption of Aesthetic Procedures in Men

Men are rapidly adopting aesthetic procedures and are keenly interested in non-invasive and minimally invasive procedures. Expenditure by men on their aesthetics has also surged. This is due to awareness of cosmetic procedures' benefits and side effects. Social media is an effective way to improve culture and heighten awareness of cosmetic interventions in men. Gender conventions promote and blur gender behavior, making men conscious of their appearance. This trend is expected to drive the market during the forecast period as men of this era understand the importance of maintaining healthy skin.

According to the Aesthetic Guide, about 4% of men opt for surgical procedures for better appearance, and the ones who wish to have non-surgical procedures are nearly 6%. Treatments for men are more affordable than those for females. The growth in male patients for cosmetic procedures is multifactorial. The trend in growing male cosmetic procedure patients will lead to innovative, better treatment and attract more male patients to cosmetic procedures, thereby creating opportunities for market growth.

Regional Analysis

Based on region, the global non-surgical skin tightening market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

North America Dominates the Global Market

North America is the most significant global non-surgical skin tightening market shareholder and is estimated to exhibit a CAGR of 6.59% during the forecast period. Major industrial firms are heavily concentrated in the region and are active in the aesthetics sector, particularly in non-surgical skin tightening devices, which has led to spectacular market growth. Awareness and preference for non-invasive cosmetic procedures further foster the region's potential for advanced devices and procedures. In addition, the propensity of the US population to spend on high-value cosmetic procedures offers many growth opportunities to the market.

As per the International Society of Aesthetic Plastic Surgery-International Survey on Aesthetic/Cosmetic Procedures Performed in 2019, the US has the most non-surgical procedures, with 2,630,832 in 2019. According to Ulthera, Inc., more than 1.7 billion patients in the US spent on non-surgical cosmetic procedures in 2018. Therefore, there is a surge in non-surgical procedures due to the increased awareness of non-surgical cosmetic procedures and the easy availability of commercialized procedures and skilled professionals in the country.

Europe is expected to exhibit a CAGR of 7.25% over the forecast period. Countries in the region have skilled and board-certified cosmetic surgeons for aesthetic procedures. The prevalence of skin laxity in the population and the awareness of different cosmetic procedures drive the market in the region. According to the International Society of Aesthetic Plastic Surgeons (ISAPS), there was a rapid increase in the number of non-surgical procedures in Germany by 194% from 2016 to 2019. In addition, sophisticated technologies and quick outcomes for non-surgical procedures, including reduced laxity, painless procedures, no scars, and many more, brought on this increase in adoption. Laser and other energy devices used for non-surgical skin tightening procedures increased predilection due to low pain, minimally invasive procedures, lower hospital stay, and faster recovery. Therefore, the increasing use of laser devices in non-surgical skin tightening treatment and other conditions thrust the market in the region.

In Asia-Pacific, laser energy devices have evolved further than in Europe and North America because of the region's emphasis on beauty standards such as tight, hairless, radiant skin. The rising geriatric population and the necessity to look young and beautiful is expected to be the vital driving factor for the high market growth in the region. According to the UN, the geriatric population in China is one-fourth of the geriatric population in the world and is expected to be twice in the next 20 years. In addition, countries like Japan, South Korea, and Thailand are known for their attraction to aesthetic medicine. Places such as mainland India, China, and Taiwan accept the production market share for the aesthetic medicines industry. This is due to advanced technologies and the rise in disposable income. The market within the region is primarily influenced by a heightened level of awareness and a strong inclination toward aesthetic medical technologies.

Latin America compresses large territory with Brazil, Mexico, Argentina, and others. Plastic and cosmetic surgery are increasingly popular in Brazil. The availability of the internet and the growth of social networking have made this nation well-known for cosmetic operations. The region's market expansion is boosted by the availability of cutting-edge equipment and materials at affordable rates required for surgeries and treatments. South and Central America have a prominent hold over the advancement in the region with modern technologies and devices used for the procedures. Several government initiatives promote non-invasive aesthetic procedures and create awareness among the region's population, boosting the market.

In the Middle East, women and men are very beauty-conscious and prefer to be physically good-looking. The woman in the region has certain standards for physical appearance. In order to meet those standards, the population undergoes many cosmetic and aesthetic procedures and treatments. Various treatments and cosmetic procedures enhance the Middle east population's facial structure and texture. The prevalence of skin complexion is one of the main drives of the region for the growth of the market.

Segmental Analysis

The global non-surgical skin tightening market is bifurcated into product, age group, gender, and end-user.

Based on product, the global market is bifurcated into laser-based devices, ultrasound devices, radiofrequency devices, and others. 

The radiofrequency devices segment is the highest contributor to the non-surgical skin tightening market share and is anticipated to exhibit a CAGR of 6.80% over the forecast period. Radiofrequency therapy has been used in medicine for more than 70 years. In the US in 2016, skin tightening was the sixth most popular non-surgical procedure, and patients looking for non-surgical tightening are increasingly using these therapies. Radiofrequency (RF) devices have improved to tighten and shape the skin and body effectively and noninvasively with little to no downtime.

Based on the number of electrodes used and how the energy is transferred to the tissues beneath the skin, RF devices are classified as monopolar, unipolar, bipolar, or multipolar. The polarity of the RF impacts the treatment's comfort, effectiveness, and frequency. Minimally invasive skin-tightening procedures are approved for use on hands, neck, and face. In addition, RF treatments are combined with micro-needling to treat intense layers of skin. The result of this treatment is expected to last for three years according to the recommended skin routine. The time taken for this procedure is lower than the other treatments.

Based on age group, the global market is segmented into < 35, 35-65, and > 65. 

The 35-65 segment is the largest revenue contributor to the non-surgical skin tightening market share and is projected to exhibit a CAGR of 7.03% over the forecast period. The population aged between 35 to 50 and 51 to 65 are included in this age group. Per the Aesthetic Society-Aesthetic Plastic Surgery National Databank Statistics 2019, the total number of non-surgical procedures done under this age group was about 21,82,918. The demographic experiences skin sagging and laxity. In addition, skin sagging at this age results in marionette lines, jowls, and nasolabial folds, making suggestions from experienced cosmetic doctors imperative to improve the physical appearance through various cosmetic procedures. This is most working population and needs to keep the physical look on the front to appeal to others.

Physical appearance also boosts self-confidence and attitude toward living. All genders desire a perfect look in this age group. The mothers undergo makeover sessions after pregnancy and childbirth to regain their look and resume work. This age group drives the non-surgical skin tightening market.

Based on gender, the global market is bifurcated into male and female segments. 

The female segment dominates the global market and is predicted to grow at a CAGR of 6.96% over the forecast period. According to the Aesthetic Society-Aesthetic Plastic Surgery National Databank Statistics 2019, the total non-surgical procedure done by females in 2019 was about 2,818,219, contributing to about 90.3%. The prevalence of cosmetic operations is higher among females compared to males. The demand for cosmetic enhancements among women increases following birth.

Additionally, the female body undergoes major alterations in response to weight shifts and morphological transformations during pregnancy. This often compels them to consider opting for cosmetic changes. Most cosmetic procedures were performed after and during the pandemic, allowing time for recovery from the comfort of their homes due to lockdowns. Thus, the desire to look better and faultless with perfect body contours facilitates market growth.

Based on end-users, the global market is bifurcated into hospitals, dermatology clinics, and beauty clinics. 

The dermatology clinics segment owns the highest market share and is expected to exhibit a CAGR of 6.96% over the forecast period. Dermatology clinics are the most preferred clinics for cosmetic procedures or treatments. These minimally invasive procedures are more common than surgical ones in dermatology and cosmetic procedures. Dermatology clinics specialize in many cosmetic procedures and consist of excellent, skilled practitioners conducting these treatments.

Treatments and procedures in these clinics are done in one day, and no additional time or day is required. Dermatology clinics also need to offer FDA-regulated and approved treatments and devices for these treatments. The demand for cosmetic dermatology services has increased recently, as evidenced by epidemiological and marketing studies. The rise in demand for aesthetic procedures and cosmetic treatments anticipates the market segment's growth.

Recent Developments

• March 2023- Revolution Medical, a prominent provider of innovative aesthetic solutions, introduced the Pure Plasma Skin Rejuvenation Device. It is designed to provide patients with the most advanced non-invasive skin rejuvenation treatments.
• May 2023- Reveal Lasers LLC, a prominent provider of energy-based devices, revealed the launch of Eterna, an FDA-cleared radiofrequency device that minimizes fine lines and wrinkles, tightens skin via soft tissue coagulation, and does not need consumables.