North America Egg Protein Market

Market Overview

Egg proteins are considered an inexpensive and abundant form of proteins such as ovalbumin and lysozyme. These are often used for formulating a wide variety of food components due to easy handling, anti-bacterial activity, and biodegradability. These are usually extracted by separating the whites from the yolks and then pulverizing and dehydrating. At this point in the process, a wide variety of flavorings, preservatives, dyes, and other additives are added. These can be enjoyed in many forms and are often enjoyed combined with food articles such as pasta, lasagna, bakery products, and chips.

North America Egg Protein Market share was valued at USD 2442.07 million in 2021 and is projected to grow with a CAGR of 5.21 % value at USD 3893.11 million during the forecast period of 2021-2030.

Market Dynamics

Increasing Population of Health-Conscious Consumers to Bolster Market Growth

An ongoing trend among consumers indulging in additional protein supplements is expected to increase the market volume. Integration of egg proteins into a wide variety of products and forms will further inflate the market size. A surge in sports professionals gives rise to the demand for nutritional foods, triggering an increased output for the market. This has provided a breeding ground for rocketing demand for performance-based nutritive and beverage solutions.

Egg proteins further contain several attributable factors such as emulsification, foaming, solubility, and gelling, which increase the adoption rate in the food and beverages industry. Rising R&D activities from prominent players have further prompted an uptake in increasing the performance and functions of egg proteins. Additionally, to pursue a rising consumer base, dominant players are also focused on creating strategic and viral marketing campaigns.  Changing consumer lifestyles focusing on heavy outdoor activities and rising disposable income will further boost the growth of the market.

Rising procurement of raw material in an environmentally accepted manner via cage-free eggs will further boost the market value. California reported 29% cage-free of total eggs produced till February 2022. Also, the development of interesting flavors in the form of vanilla, chocolate, and strawberry will increase the product portfolio, triggering an increase in the north america egg protein market share.

Rising Alternatives and Higher Costs to Limit Market Growth

Several studies have revealed that soy, beef, and pork contain a higher amount of protein than egg protein. This is expected to create a rise in demand for these products over the latter, hindering the growth rate of the market. Shifting consumer trends towards alternative forms of proteins over time will also create a rift in the growth rate.  According to surveys conducted, 82% of respondents correlated to plant-based proteins, and 72% attributed to meat-based diets.   

Raw materials used for manufacturing egg proteins are also linked with severe debilitating health factors such as rising cholesterol. The American Heart Association reiterates consuming no less than 2 eggs per day. Additionally, the most common food allergies are also associated with egg protein consumption.

Egg protein production contributes considerably to environmental subdivisions as water pollution becomes apparent during the production stage.

Increasing Trend of Non-Consumption of Meat Products to Extend Market Boundary

Snacking is expected to emerge as an ongoing trend that will significantly boost market growth. According to a survey conducted by the International Food Information Council, 26% of consumers admitted to snacking multiple times a day, while a third admitted snacking at least daily. Quevos announced launching the world’s first egg white chips in an attempt to capture the untapped north america egg protein market share.

Dried eggs are being utilized in a wide form of protein-rich applications such as beverages, bars, snacks, and many more. Furthermore, the availability of cage-free and non-GMO egg proteins will increase the outreach of the market. An increasing amount of the general population opting for following a protein-rich diet rose to mark an increase in market girth.

Additionally, the advent of health monitoring applications on mobile devices gave birth to the self-actuation of a new lifestyle. 18% of consumers opted for using a sort of application that monitored their food intake/consumption. This led to players updating their offerings to suit the increasing demand for healthy food options.

Regional Analysis

U.S. to Register Highest Growth due to Easy Availability of Raw Material

The U.S. is expected to occupy the largest market share in terms of revenue followed by Canada. The rising health-conscious population in the region and bulk of raw material accessibility is expected to contribute to the market growth. Increasing awareness regarding nutritional foods among the general population along with an expanding sports sector will add to a lucrative market opportunity. The rising demand for functional food in the region will also expand the market boundaries beyond the horizon.

Integration of egg protein in various applications such as glazing agents, pasta noodles, and other bakery-based products will lead to a continuously developing market. The urge to lead an active lifestyle by maintaining a healthy diet among the general population will lead to the market’s growth. Around 55% of U.S. households include protein-rich diets in their staple intake while 6% include someone with a high-protein diet.  Increasing sports personalities and professionals in the region will boost the market growth. Dominant players in the market are focusing on healthier methods to procure raw materials that will increase product adoption in the U.S.

Canada will occupy a significant market share owing to increasing applications of egg protein within food & beverages and personal care & pharmaceutical.

Segmental Analysis

Based on type, the market is divided into egg white protein, whole egg protein, and egg yolk protein. Egg white proteins are expected to witness the largest segmental growth in 2021 as the latter is considered to be the most common source of protein additives. Rising development in R&D activities for improving the functionality will further contribute to the north america egg protein market share.

Based on application, the north america egg protein market share is segmented into food & beverages, dietary supplements, pharmaceuticals, personal care & cosmetics, and others. Food and beverages accounted for the lion's share in terms of volume due to the increasing inclination of consumers to opt for sports-related activities. Additionally, growing awareness of consumers towards nutritional food will weigh in towards the growth of the market share.

Based on form, the market is bifurcated into powder and liquid. The powder form is attributed to occupy the largest market share due to better shelf life and excellent handling properties. Additionally, the inclusion of powdered form for other applications such as food & beverages and feed will account for the largest market share.

Impact of covid-19

The ongoing pandemic affected various aspects of global operations by disrupting supply chains and trade routes. Nationwide lockdowns affected various parts of the egg protein market in terms of dampening the demand-supply routes during the early stages of the pandemic.

However, as the pandemic loomed on, consumers began to increase their intake of protein with 73% of global consumers prompted for eating and drinking healthier. Further surveys state that 8 in 10 Americans experience some changes to their dietary habits when it came to food preparation and eating. Consumers under the age of 35 were more likely to adapt to these changes rapidly.

Home cooking emerged as a trend during the primary stages of the pandemic leading to a growth of e-Commerce-based deliveries.

Recent Developments

• March 2022 – The Everyday Company launched macrons for the U.S. market, which are procured from egg protein sources from engineered yeast.
• August 2020 - Bouwhuis Enthoven BV announced launching two new egg white protein ingredients under its Eggxellent brand.
• August 2016 – Rembrandt launched the Rempro 8090 which is an egg white protein isolate that provides more than 90% egg white protein on a dry basis.