Online On-Demand Home Services Market Size & Outlook, 2025-2033

Online on-Demand Home Services Market Size

The global online on-demand home services market size was valued at USD 5.15 billion in 2024 and is estimated to grow from USD 5.97 billion in 2025 to reach USD 19.65 billion by 2033, growing at a CAGR of 16.04% during the forecast period (2025–2033).

The global market is primarily driven by increasing urbanization and the rise of dual-income households. As more people lead fast-paced lives in urban areas, they often lack time for daily household chores, driving demand for convenient, quick, and professional home services. This has led to increased reliance on platforms offering services like cleaning, plumbing, grooming, and appliance repairs.

Additionally, the gig economy has provided a flexible labor pool, enabling platforms to scale efficiently and offer diverse services without maintaining a permanent workforce. Another major boost came during the COVID-19 pandemic, which heightened awareness about hygiene and safety. Consumers increasingly sought professional home cleaning, disinfection, and personal care services delivered in a safe, at-home environment. These trends have significantly shifted consumer behavior, making on-demand home services a vital component of modern urban living.

Current Market Trend

Rise of Super Apps

The global market is experiencing a prominent transformation with the rise of super apps—platforms that offer multiple services under one digital roof. These apps streamline the customer journey by integrating various home-related services like cleaning, repair, beauty, and wellness, reducing the need for multiple standalone apps.

• For instance, in May 2025, Airbnb relaunched its mobile app, adding Airbnb Services, ten categories (chefs, massages, spa, photography, personal training, hair, makeup, nails, prepared meals, catering), available in 260 cities. Users can now book these services separately or alongside stays. This strategic move transforms Airbnb from lodging into an integrated lifestyle platform.

Such consolidation enhances user convenience and platform stickiness, while offering companies cross-selling opportunities and deeper consumer insights, positioning super apps as a major trend in the home services ecosystem.

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Global Online on-Demand Home Services Market Driver

Smartphone Penetration & Internet Access

The surging penetration of smartphones and internet connectivity is reshaping how consumers access and interact with home services globally. Mobile apps have become the primary channel for booking on-demand services such as cleaning, repairs, and beauty treatments, enabling faster, more convenient user experiences. The rising affordability of smartphones and data plans, particularly in developing regions, has expanded the market base significantly.

• The latest data from Ericsson shows that there are approximately 7.4 billion smartphones in use worldwide, representing about 87% of the global population. Additionally, according to the International Telecommunication Union (ITU), in 2024, approximately 5.5 billion people are using the internet, representing 68% of the global population, compared with 65% just one year earlier.

These figures highlight the growing digital foundation on which the online on-demand home services market continues to thrive.

Market Restraint

Quality Control & Service Consistency

One of the primary restraints in the global market is the challenge of maintaining consistent service quality and reliability. As platforms operate with a wide network of independent contractors and freelancers, ensuring standardized service delivery becomes complex. Variations in provider skills, punctuality, and professionalism can lead to customer dissatisfaction and negative reviews, impacting brand reputation.

Additionally, the lack of formal certification or training for many service providers limits quality assurance. In regions with limited regulatory oversight, this issue is more pronounced. To retain customer trust and loyalty, platforms must invest in robust vetting, training programs, and feedback mechanisms, which can increase operational costs.

Market Opportunity

Localized Language Support & Voice Search Integration

Localized language support & voice search integration offer a compelling growth opportunity for online on-demand home service platforms. With diverse populations in countries like India, Brazil, and Indonesia, incorporating regional languages and voice-enabled functionalities enhances accessibility and user experience.

• For instance, in February 2024, Urban Company enhanced its app’s accessibility features, adding compatibility with iOS VoiceOver and Android TalkBack. This allows visually impaired users to book services via screen readers, injecting voice-based support, not full voice search, but valuable groundwork.

Expanding these features into full-fledged voice search and regional language compatibility can help platforms reach less tech-savvy or illiterate populations. According to a Google-KPMG report, 90% of new internet users in India prefer vernacular content. Tapping into this trend enables platforms to capture a broader customer base while promoting digital inclusion.

Regional Analysis

The market in North America is witnessing strong growth due to high digital adoption, a mature gig economy, and increasing preference for convenience-based services. Rising disposable incomes and busy urban lifestyles are driving demand for at-home solutions, especially in cleaning, appliance repair, and beauty services. Consumer trust in digital platforms is supported by robust data security regulations and rating systems. Moreover, growing interest in eco-friendly and subscription-based services is pushing companies to innovate and personalize offerings, further enhancing user engagement across urban and suburban households.

United States Market Trends

The U.S. online on-demand home services market is thriving, driven by high smartphone penetration and tech-savvy consumers. Platforms like Handy, Thumbtack, and Angi dominate, offering everything from home repairs to cleaning. During the pandemic, services such as home sanitization and remote handyman consultations saw a sharp increase. Additionally, the gig economy's growth and suburban expansion have accelerated service provider availability, with over 60% of U.S. households using online home services by 2023.

Canada’s online on-demand home services market is expanding rapidly due to urban concentration in cities like Toronto and Vancouver, where busy lifestyles fuel demand for platforms like TaskRabbit and Jiffy. The rise in dual-income households and gig workers supports service flexibility. For instance, Urban Company recently announced plans to test expansion in Canadian metros, reflecting growing consumer trust in digital-first, contactless home maintenance and personal care services.

Asia-Pacific: Significantly Growing Region

Asia Pacific presents immense growth potential owing to rapid urbanization, rising internet accessibility, and increasing smartphone usage. A burgeoning middle-class population and changing lifestyle patterns are driving demand for home-based services such as deep cleaning, pest control, and personal grooming. The market benefits from low service costs, making on-demand platforms highly attractive. Companies are investing in AI-driven matchmaking systems and multilingual support to cater to diverse consumer needs. Additionally, aggressive expansion into emerging urban hubs and tier 2 cities is opening new avenues for growth across the region.

Chinese Industry Trends

China’s online on-demand home services marketis rapidly expanding due to increasing urbanization and digital penetration. Platforms like 58 Daojia and Ayi App are popular for cleaning, babysitting, and elderly care services. With over 1 billion smartphone users, mobile-first access fuels growth. Government policies supporting gig workers and growing trust in digital payments have further boosted usage in cities like Beijing and Shanghai, especially post-COVID-19.

India’s online on-demand home services marketis witnessing strong growth driven by rising disposable incomes and a tech-savvy urban population. Platforms such as Urban Company and Housejoy cater to metro cities with services like home repairs, grooming, and appliance servicing. With over 750 million internet users, increasing smartphone adoption in Tier 2 and Tier 3 cities like Jaipur and Lucknow is expanding market reach beyond metropolitan areas.

Europe: Substantial Potential for Growth

Europe’s market is expanding steadily, propelled by a growing emphasis on work-life balance and sustainable living. Increasing adoption of smart home devices is fueling demand for integrated repair and maintenance services. Consumers show a preference for eco-conscious solutions, prompting service providers to adopt green practices. Multilingual support and GDPR-compliant digital platforms enhance customer trust and user experience. The shift toward cashless transactions and rising gig workforce participation contributes to the development of a structured service ecosystem, particularly in urban centers with high smartphone and internet penetration.

Germany's Market Growth Drivers

Germany’s online on-demand home services marketis expanding steadily due to increasing digitalization and a rising preference for convenience. Platforms like Helpling and Book A Tiger offer home cleaning and maintenance services in urban hubs like Berlin and Munich. With Germany’s aging population and busy professionals, demand for services such as at-home elderly care and home repairs is growing, further boosted by high smartphone penetration and digital trust.

The UK’s online on-demand home services marketis driven by urban lifestyle trends and the gig economy. Companies like TaskRabbit UK, Handy,andUrban are popular for cleaning, furniture assembly, and beauty services in cities like London and Manchester. Rising demand for same-day services and flexible appointments is fueling growth. Additionally, the shift to cashless payments and eco-friendly service requests is shaping the UK’s consumer preferences post-pandemic.

Service Type Insights

Home cleaning services hold a dominant position in the global market due to rising urbanization, time constraints, and growing hygiene awareness among consumers. Sub-segments such as general cleaning, deep cleaning, and carpet & upholstery cleaning are witnessing increased demand, especially in metropolitan areas. The COVID-19 pandemic further amplified this trend, with heightened emphasis on sanitation and regular disinfection. Additionally, the availability of trained professionals and customizable service packages through digital platforms has made home cleaning a preferred choice, contributing significantly to overall market revenue.

Platform Type Insights

Mobile applications lead the platform segment owing to the widespread utilization of smartphones and easy internet access. These apps provide seamless user experiences, including real-time tracking, instant booking, secure payments, and customer reviews, enhancing consumer trust and convenience. Features like push notifications, loyalty rewards, and in-app customer support further boost engagement. Companies are increasingly investing in mobile-first strategies to capture a larger consumer base, particularly in developing regions where mobile usage surpasses desktop usage. The high accessibility and intuitive interfaces of mobile apps make them the primary mode of service booking in the online on-demand home services market.

End-User Insights

Individual/residential users represent the largest end-user segment in the market, driven by busy lifestyles, dual-income households, and increasing preference for outsourced home services. These users frequently seek cleaning, repair, beauty, and wellness services for convenience and time savings. The demand is especially high in urban centers where people prioritize comfort and efficiency. Residential users also benefit from customizable and recurring service packages, often booked via mobile apps. The affordability, flexibility, and availability of professionals for on-demand services have made these offerings a staple for modern households, establishing individual users as key contributors to market growth.

Company Market Share

Companies in the online on-demand home services market are focusing on expanding service portfolios, improving user experience through mobile app enhancements, and leveraging data analytics for personalized offerings. Many are investing in AI-driven scheduling and real-time tracking while expanding into new geographic markets. Strategic partnerships, loyalty programs, and training for service providers are being prioritized to enhance service quality, ensure consistency, and build long-term customer trust and retention.

Taskrabbit

TaskRabbit, founded in 2008 and headquartered in San Francisco, is a leading online marketplace that connects users with skilled freelancers for everyday tasks such as furniture assembly, home cleaning, moving, and repairs. Acquired by IKEA in 2017, TaskRabbit operates across several countries including the U.S., Canada, the UK, and France. The platform emphasizes convenience, trust, and background-checked “Taskers,” making it a preferred choice for consumers seeking quick and reliable home services on-demand.

• In February 2025, TaskRabbit has recently enhanced its presence in brick-and-mortar retail by integrating assembly services at IKEA checkouts throughout North America and Europe. This initiative simplifies post-purchase support, boosting assembly adoption by 50% and significantly reducing product returns, strengthening consumer trust and increasing TaskRabbit’s visibility at the point of sale.

List of key players in Online On-Demand Home Services Market

1. Urban Company
2. Handy
3. TaskRabbit
4. Thumbtack
5. HomeAdvisor
6. Angi Inc.
7. Zimmber
8. Housejoy
9. Helpling
10. Fixit Joe
11. Amazon Home Services

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Recent Developments

• June 2025- Netic, a San Francisco startup, launched an AI-driven system (founded 2024) targeting plumbers, electricians, HVAC specialists, etc. It automates appointment booking, customer outreach, and predicts maintenance needs. Backed by $20 million from Greylock and Founders Fund, Netic already handles about 20% of contacts for its clients.
• June 2025- TaskRabbit (owned by IKEA) has unveiled enhanced AI matchmaking tools, leveraging emerging technologies like Google’s Project Mariner, to better pair Taskers with clients. Hiring on the platform is up, with top Taskers reportedly earning over $200,000/year.
• May 2025- Urban Company partnered with e-commerce giant Noon to expand its online on-demand home services across the UAE and Saudi Arabia. This collaboration enables users to access Urban Company's beauty, cleaning, and maintenance services directly via the Noon app, marking a significant strategic move to strengthen its footprint in the Middle East's growing digital service economy.