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Open API Market

Open API Market: Information by Application (Media & Entertainment, Government, BFSI, IT & Telecommunication), Product (Web API, Local API, Program API), and Region — Forecast till 2030

Published At : 09 Aug, 2022
Updated At : 18 Aug, 2022
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Market Snapshot
Base Year:
2021
Study Period:
2020-2030
CAGR:
23.83 %
Fastest Growing Market:
Europe
Largest Market:
North America

The global open API market size was worth USD 2.39 billion in 2021. It is expected to reach USD 13.21 billion by 2030, growing at a CAGR of 23.83% during the forecast period (2022–2030). Open Application Programming Interface (API) or external API is a form of application programming interface available to third-party developers without or limited restrictions. An API's interface is a system that allows two or more software programs to communicate and interact without encountering any communication issues. The open API facilitates the integration of the API with related services and open-source data for application development.

Third-party developers can access open API owing to its design. For developers, a technology with an open API is quite helpful. It offers guidelines for the communication between software applications. Developers need to create less code using an open API to let various software applications function together without any issues.

Demand for open API is growing as they are created to be easily accessed by a larger population of web and mobile developers. An open API's ability to be used by developers working for the organization that released it and developers working for other organizations that want to enroll for connectivity to the interface is one of the critical features promoting the market. Digital market players use API technologies to achieve their individual business goals and subsequently generate customer value, which in turn helps them increase their open API market share.

Open API Market Share

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Market Dynamics

Global Open API Market Drivers

Increased Use of Data-Driven Decision-Making to Aid Growth

As an intermediary between data consumers and internal and external machines or users, API is crucial in enabling enterprises to adopt data-driven decision-making. APIs support a data-first strategy to increase flexibility overall and enhance user experience. Data first monitoring is a data-driven technique API solutions use to verify that data is safeguarded and that users are authentic. Users must produce valid signatures to prove their identity. Maintaining system security is another strategy to ensure a data-driven approach is taken. As a result, businesses focus on prioritizing data privacy and security. API tools can identify network weaknesses. Data first ecosystem is provided through API solutions. They offer a platform for organizing and administering all devices and apps and showing a single, integrated ecosystem.

Data production, processing, and consumption are all expanding exponentially. Although part of this data is structured, most information is either unstructured or semi-structured, increasing the data's complexity and variety. To deal with this issue, organizations invest in technologies and systems that can handle the volume and variety of data. It becomes more difficult for businesses to create a digital and linked ecosystem that would assist a broad range of consumers when each system offers a different means to access the data it has, with APIs being the most common alternative. As a result, the API platform promotes the development of new APIs based on new data sets and enables data-driven decision-making and data management.

Growth in Customer-Centric Products/Services to Boost Market Progress

The increasing emphasis on creating goods and services focused on the consumer's needs is another primary reason driving the demand for open APIs. Companies worldwide are working harder to comprehend client needs and effectively provide them. Large and, small & medium-scale businesses (SMEs) are attempting to measure the client requirement and satisfy them accordingly, given the increased intensity of competition in all industries. Additionally, a significant factor fueling the growth of the open API market during the anticipated time is the rise in the number of independent mobile applications. SaaS and hybrid cloud-based API deployments are increasing.

Global Open API Market Restraints

High Implementation Cost and Inadequate Skilled Professionals to Hinder Market Growth

It becomes crucial for a company to evaluate an API's quality, adaptability, and reliability when deploying API solutions in the current infrastructure. A skilled developer with solid software development knowledge and the most recent trends in open API and related technologies is needed to implement an error-free API environment. It will therefore take a lot of time and money to hire and train a highly qualified specialist. A solid infrastructure and skills are also needed to deploy these solutions when connecting open API with various platforms. The implementation of Open API is more expensive, and third-party apps' security vulnerabilities and ambiguity are other significant obstacles impeding the market's expansion.

Global Open API Market Opportunities

High Demand from Developers to Spur Market Opportunities

More than 90% of developers surveyed by Rapid API anticipate that API usage will remain the same or rise over the next few years. The need for open APIs is expanding because they provide developers more power to create cutting-edge features and services. According to the same poll, 4% more open APIs in 2021 than in 2020. The open API's ability to offer granular access to data and system functionality in a secure, managed, and the reasonably priced way is the primary factor driving demand in various sectors. The need for APIs that serve as a bridge between end-user and server is growing as the world's commerce becomes more digital. This creates opportunities for the market.

 

Segmental Analysis

The global open API market is segmented into application, product, and region.

By Application

Application-wise, the global open API market includes Media & Entertainment, Government, Education & Financial Institutions, BFSI, IT & Telecommunication, Healthcare & Life Sciences, and Others.

The IT & Telecommunication section is projected to advance significantly and hold the largest market share over the forecast period. In the telecom and IT industries, the various API types are used to facilitate device interaction. In the telecom sector, a transition from hardware-based to software-based systems is now taking place. As a result of dramatic growth in recent years in demand for internet access via mobile devices, API use by telecom firms is being encouraged. Telecom firms adopt Open APIs more frequently due to their potential to expand their client base and generate more revenue. The telecom sector is highly dynamic, with significant corporations controlling a sizable portion of the market. Consequently, telecom businesses use new technology to attract more clients and gain an advantage over rivals.

By Product

Product-wise, the global open API market includes Web API, Local API, and Program API.

The Web API section is projected to advance significantly and hold the largest market share over the forecast period. This is attributable to the advantages of web API, such as how easy it is to use, how HTTP protocols are used to access it, and how it can be incorporated into any application, including desktop, mobile, and even web-based ones. Web APIs are the API that serves as a link for communication between software programs. In 2000, Salesforce released the first Web API to the public. Since then, the web API's fundamental architecture hasn't altered much, but its diversity has grown. Java, ASP.NET, and other programming languages can be used to construct Web API, which can be used as a web server or browser. In plainer terms, a Web API is a sophisticated web application that may provide many applications on laptops, mobile devices, and other gadgets.

 

Regional Analysis

Region-wise, the global open API market comprises North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

How is the Open API Industry Performing a Geographically?

Open API Market Regional Analysis

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North America will advance significantly over the forecast period, acquiring the largest market share. This is attributed to the growing need for API in the healthcare industry. Patient-centric care is a developing value-based strategy for healthcare services that has led to more excellent care quality, better outcomes, and higher patient satisfaction. In recent years, greater emphasis has been placed on providing patient-centered healthcare through application programming interfaces. The emergence of a wide range of services, including wearable medical equipment and remote patient monitoring, has stoked the need for healthcare API solutions.

Enterprises in North America employ open APIs to take advantage of the continually changing freelance developers, providing a plethora of open API market opportunities as it allows for the creation of creative apps that can benefit their core operations. Furthermore, because open APIs can accelerate the production of new ideas without requiring direct investments in development efforts, regional demand for them has also contributed to their acceptance in the business world.

Another significant aspect supporting the need for the North American application programming interface market is the urgency of developing business models. APIs are the essential components that let various platforms, systems, and applications connect and share data. Customizing and designing graphical user interfaces require application programming interfaces. Additionally, cloud platform providers offer a variety of specified APIs and work closely with developer partners to optimize the performance of applications.

 

Key Market Players

  • Apigee Corp
  • International Business Machines Corporation
  • Twillo, Inc.
  • Google Inc.
  • Orange SA
  • Wipro Limited
  • Oracle Corporation
  • Banco Bilbao Vizcaya Argentaria (BBVA)
  • SAP SE
  • Visa Inc.

 

Recent Developments

  • 2022 - Twillo, Inc., and Carahsoft announced an expansion in their collaboration to boost demand for digital engagement solutions in the public sector.

 

Global Open API Market: Segmentation

By Application

  • Media & Entertainment
  • Government
  • Education & Financial Institutions
  • BFSI
  • IT & Telecommunication
  • Healthcare & Life Sciences
  • Others

By Product

  • Web API
  • Local API
  • Program API

By Regions

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • The Middle East and Africa
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