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Asia Pacific Open API Market

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Asia Pacific Open API Market Size, Share & Trends Analysis Report By Application (Media & Entertainment, Government, Education & Financial Institutions, BFSI, IT & Telecommunication, Healthcare & Life Sciences, Others), By Product (Web API, Local API, Program API) and By Country(China, Korea, Japan, India, Australia, Taiwan, South East Asia, Rest of Asia-Pacific) Forecasts, 2023-2031

Report Code: SRTE34407DR
Study Period 2019-2031 CAGR 16%
Historical Period 2019-2021 Forecast Period 2023-2031
Base Year 2022 Base Year Market Size USD 369 Million
Forecast Year 2031 Forecast Year Market Size USD 1412 Million
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Market Overview

The Asia Pacific open API market size was valued at USD 369 million in 2022 and is projected to reach USD 1,412 million by 2031, registering a CAGR of 16% during the forecast period (2023-2031).


  • The web API segment dominated the market by product. 
  • BFSI dominated the market based on application.

API stands for application programming interface and is an essential component of software developers' technology. It is also commonly known as a public API or open-source technology, but open-source technology and an open API are distinct. The interface component of an API is a system that enables two or more software programs to communicate and interact without encountering any communication issues.

Open Application Programming Interface (API) or external API is a form of Application Programming Interface (API) readily accessible to third-party developers or with limited restrictions. Open API assists developers in integrating APIs with open-source data and associated services for application development. Notable end-users of the open API include the IT and telecommunications industry, banking, financial services, insurance (BFSI), and healthcare. It is also acquiring prominence in the travel and tourism sector, government and education, media and entertainment, energy and utility, and the media and entertainment industry. The Open API is designed to be readily accessible to third-party developers.

Market Dynamics

Asia Pacific Open API Market Drivers

The E-commerce Industry's Reliance on APIs as a Foundation

According to data released by insiderintelligence.com, the e-commerce industry has experienced exponential development over the past few decades. In 2022, the global e-commerce market was anticipated to tally USD 5.7 trillion. This number is anticipated to rise over the next few years, demonstrating the increasing success of borderless e-commerce for online retailers. In 2017, online purchases accounted for only 17.8% of total sales, a percentage that is projected to increase by 3% to 20.8% by 2023. In addition, it is anticipated that growth will continue, reaching 23% by 2025, a 5.2-percentage point increase in just five years.

Asia Pacific Open API Market Restraints

Lack of Industry-Wide Consistency

The open banking, IT and telecom, and retail sectors have created a tremendously lucrative opportunity for open API usage. In 2021, Omdia surveyed payment issuers/acquirers about their organization's attitudes and plans regarding real-time payments and the creation of open APIs; more than 70% of respondents agreed that they view third-party developers and third-party providers (TPPs) as a new customer base and that their organization has a clear strategy regarding open APIs. This is a positive development, but providers are nearly equally likely to be concerned about the security of alternative payments. More than sixty percent of respondents are concerned about the security of open APIs, likely due to rising data protection regulations.

Security Constraints

The uncertainty and security vulnerabilities of third-party applications are among the most significant restraints on the global application programming interface market. Since third-party developers now have access to the company's API, the threat levels and opportunities for cybercriminals to exploit banking systems and online payment vulnerabilities have increased. The APIs that communicate with back-end systems and transmit data contain inherent flaws. In addition, their constant Internet use makes them simple to investigate. Insecure web browsers also leave the API and UI vulnerable to attack.

Asia Pacific Open API Market Opportunities

Demand Increasing for Real-Time Payment Systems

The need for data management and operations transparency is increasing in the contemporary digital era. This circumstance has created an urgent need for real-time payment systems and technology. This model no longer exists. Previously, the FTP server converted transactional data into batch files for sharing and access. Consequently, there is a rising demand for a public API that serves as a foundation for real-time data exchange. BBVA, for example, is a leader in this field because it has effectively published its entire banking infrastructure on the Internet so that other companies can innovate. This change reflects the software industry's broader shift from products to platforms, which enables problems to be solved more quickly, efficiently, and comprehensively.

Increasing Emphasis on Developing Customer-Centric Products and Services

Companies worldwide exert additional effort to comprehend customer needs and efficiently meet them. With the increasing intensity of competition in all industries, both large and small and medium-sized enterprises (SMEs) are attempting to assess consumer needs and meet them accordingly. In addition, the growing number of third-party mobile applications is a major factor propelling the growth of the Open API Market over the forecast period. SaaS and hybrid cloud-based API deployments are increasing.

Regional Analysis

The Asia-Pacific open API market is segmented based on the country into Australia, China, India, Japan, South Korea, and the Rest of Asia-Pacific. Australia dominates the market and is expected to grow at a CAGR of 17% during the forecast period. 

The IT, telecom, and services industries support the regional public API market, and over the past seven years, the Indian telecom tower market has expanded by 65%. The number of mobile towers increased from 400 in 2014 to 660 in 2021, a rise of 200 percent. Similarly, the number of Mobile Base Transceiver Stations has increased by 187%, from 800,000 in 2014 to 2.3 million in 2021. In addition, the rural teledensity increased from 44% in March 2014 to 58% in October 2022, a growth of 16%. Over the past decade, India has added over 500 million new smartphone consumers. By 2026, India is anticipated to have 850 million smartphone consumers, representing approximately 55 percent of the population. With such rapid expansion, multiple system integration becomes a crucial procedure, increasing demand for open APIs.

Report Scope

Report Metric Details
By Type
  1. On-premise
  2. Cloud-based
By Application
  1. Media & Entertainment
  2. Government
  3. Education & Financial Institutions
  4. BFSI
  5. IT & Telecommunication
  6. Healthcare & Life Sciences
  7. Others
Company Profiles Apigee Corp International Business Machines Corporation Twillo, Inc. Google Inc. Orange SA Wipro Limited Oracle Corporation Banco Bilbao Vizcaya Argentaria (BBVA) SAP SE Visa Inc.
Geographies Covered
APAC China Korea Japan India Australia Taiwan South East Asia Rest of Asia-Pacific
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The Asia-Pacific open API market is segmented based on product and application.

Based on product, the open API market is segmented into– Web API, Local API, and Program API.

The web API dominates the market and is expected to grow at a CAGR of 16.4% during the forecast period.

Based on application, the open API market is segmented into– BFSI, government, media and entertainment, IT and telecom, healthcare and life science, and others.

BFSI dominated the market and is expected to register a CAGR of 16.2% over the forecast period.

Market Size By Type

Market Size By Type
  • On-premise
  • Cloud-based
  • Recent Developments

    • November 2022- Axway announced new data from its inaugural Open Everything Strategy Survey Report. Nearly 40% of firms are in the process of adopting a new hybrid approach for their IT infrastructure, according to a poll of almost 1,000 IT leaders, architects, and developers about their digital strategies and top issues.
    • November 2020- Twilio acquired Segment.io, Inc., the market-leading customer data platform. Segment.io provides businesses with a unified customer view to understand their customers better and engage more effectively, enabling us to drive personalization at scale.

    Key Players

    Asia Pacific Open API Market Share of Key Players

    Asia Pacific Open API Market Share of Key Players
    Apigee Corp International Business Machines Corporation Twillo, Inc. Google Inc. Orange SA Wipro Limited Oracle Corporation Banco Bilbao Vizcaya Argentaria (BBVA) SAP SE Visa Inc. Others

    Frequently Asked Questions (FAQs)

    What is the projected market value of the Asia Pacific open API market?
    The Asia Pacific open API market size is projected to reach USD 1,412 million by 2031.
    The key players in the Asia Pacific market include Apigee Corp, Twillo, Inc., Google Inc., Orange SA, Wipro Limited, Oracle Corporation, SAP SE, Visa Inc.
    The Asia Pacific market growing at a CAGR of 16% from (2023–2031).
    The E-commerce industry's reliance on APIs as a foundation is the growth factor of the Asia Pacific market.
    Web API market sector is expected to dominate over the forecast period.

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