North America Open API Market Size, Share & Trends Analysis Report By Application (Media & Entertainment, Government, Education & Financial Institutions, BFSI, IT & Telecommunication, Healthcare & Life Sciences, Others), By Product (Web API, Local API, Program API) and By Country(U.S., Canada) Forecasts, 2023-2031

Market Overview

The North America open API market size was valued at USD 466 million in 2022 and is projected to reach USD 2,923 million by 2031, registering a CAGR of 20.1% during the forecast period (2023-2031).

Highlights

• The web API segment dominated the market by product. 
• BFSI dominated the market based on application.

API stands for application programming interface and is an essential component of software developers' technology. It is also commonly known as a public API or open-source technology, but open-source technology and an open API are distinct. The interface component of an API is a system that enables two or more software programs to communicate and interact without encountering any communication issues.

Open Application Programming Interface (API) or external API is a form of Application Programming Interface (API) readily accessible to third-party developers or with limited restrictions. Open API assists developers in integrating APIs with open-source data and associated services for application development. Notable end-users of the open API include the IT and telecommunications industry, banking, financial services, insurance (BFSI), and healthcare. It is also acquiring prominence in the travel and tourism sector, government and education, media and entertainment, energy and utility, and the media and entertainment industry. The Open API is designed to be readily accessible to third-party developers.

Market Dynamics

North America Open API Market Drivers

The E-commerce Industry's Reliance on APIs as a Foundation

According to data released by insiderintelligence.com, the e-commerce industry has experienced exponential development over the past few decades. In 2022, the global e-commerce market was anticipated to tally USD 5.7 trillion. This number is anticipated to rise over the next few years, demonstrating the increasing success of borderless e-commerce for online retailers. In 2017, online purchases accounted for only 17.8% of total sales, a percentage that is projected to increase by 3% to 20.8% by 2023. In addition, it is anticipated that growth will continue, reaching 23% by 2025, a 5.2-percentage point increase in just five years.

North America Open API Market Restraints

Security Constraints

The uncertainty and security vulnerabilities of third-party applications are among the most significant restraints on the global application programming interface market. Since third-party developers now have access to the company's API, the threat levels and opportunities for cybercriminals to exploit banking systems and online payment vulnerabilities have increased. The APIs that communicate with back-end systems and transmit data contain inherent flaws. In addition, their constant Internet use makes them simple to investigate. Insecure web browsers also leave the API and UI vulnerable to attack.

North America Open API Market Opportunities

Demand Increasing for Real-Time Payment Systems

The need for data management and operations transparency is increasing in the contemporary digital era. This circumstance has created an urgent need for real-time payment systems and technology. This model no longer exists. Previously, the FTP server converted transactional data into batch files for sharing and access. Consequently, there is a rising demand for a public API that serves as a foundation for real-time data exchange. BBVA, for example, is a leader in this field because it has effectively published its entire banking infrastructure on the Internet so that other companies can innovate. This change reflects the software industry's broader shift from products to platforms, which enables problems to be solved more quickly, efficiently, and comprehensively.

Increasing Emphasis on Developing Customer-Centric Products and Services

Companies worldwide exert additional effort to comprehend customer needs and efficiently meet them. With the increasing intensity of competition in all industries, both large and small and medium-sized enterprises (SMEs) are attempting to assess consumer needs and meet them accordingly. In addition, the growing number of third-party mobile applications is a major factor propelling the growth of the Open API Market over the forecast period. SaaS and hybrid cloud-based API deployments are increasing.

Regional Analysis

The North America open API market is segmented based on the country into the U.S. and Canada. The U.S. dominates the market and is expected to grow at a CAGR of 19.8% during the forecast period.

The utilization of APIs in the marketing, sales, and e-commerce industries is the primary factor influencing market growth in North America.

The U.S.

In 2021, the U.S. eCommerce market contributed to a global growth rate of 18%, with an increase of 22%. Like the United States, global eCommerce sales are anticipated to increase in the future years. As new markets emerge, the global economy will continue to expand. Between 2021 and 2025, the United States is projected to outpace the global average growth rate of 10% with an annual growth rate of 14%. Amazon is the most significant participant in the U.S. eCommerce market, with a 2021 revenue of 125.8 billion dollars. Walmart and Apple are the second and third-largest retailers after Amazon, with revenues of USD 46,4 billion and USD 26.1 billion, respectively. Altogether, the top three stores account for 25 percent of the revenue generated by the top 100 online stores in the United States.

Canada

Open Banking, or the Open Financial System, exchanges standardized data between financial and payment institutions. It enables consumers to securely view their banking transactions, fees, and other information from all accounts. This financial system generates greater competition between institutions because observing the services and fees levied by each is possible, thereby enhancing the quality and value of new services.

Segmental Analysis

The North America open API market is segmented based on product and application.

Based on product, the open API market is segmented into– Web API, Local API, and Program API.

The web API dominates the market and is expected to grow at a CAGR of 20.6% during the forecast period.

Based on application, the open API market is segmented into– BFSI, government, media and entertainment, IT and telecom, healthcare and life science, and others.

BFSI dominated the market and is expected to register a CAGR of 21.3% over the forecast period.

Recent Developments

• November 2022- Axway announced new data from its inaugural Open Everything Strategy Survey Report. Nearly 40% of firms are in the process of adopting a new hybrid approach for their IT infrastructure, according to a poll of almost 1,000 IT leaders, architects, and developers about their digital strategies and top issues.
• November 2020- Twilio acquired Segment.io, Inc., the market-leading customer data platform. Segment.io provides businesses with a unified customer view to understand their customers better and engage more effectively, enabling us to drive personalization at scale.