May 2026 PureCare UK acquired Norfolk Feather, expanding its international footprint and strengthening its bedding portfolio with the addition of the British manufacturer of pillows, duvets, and home comfort products.
February 2026 Naturepedic entered a retail partnership with GreenRow, the sustainable home brand of Williams-Sonoma, introducing certified organic mattresses and bedding products through GreenRow's sales platform.
September 2025 Avocado Green Mattress partnered with Coyuchi to expand its organic home offerings, adding Coyuchi's certified organic bedding collections to Avocado's retail and online channels.
July 2025 Indo Count Global relaunched the iconic Wamsutta brand as a direct-to-consumer business in the U.S., expanding its premium bedding portfolio with an updated range of bed linens and home textile products.