Ostomy Care and Accessories Market

Market Overview

The global ostomy care and accessories market size was valued at USD 3.57 billion in 2022. It is estimated to reach USD 5.17 billion by 2031, growing at a CAGR of 4.2% during the forecast period (2023–2031).

An increase in awareness, the development of suitable reimbursement policies, and favorable policy frameworks are expected to boost R&D investments to manufacture technologically advanced ostomy care products, driving the ostomy care and accessories market.

Ostomy Care and Accessories are medical goods used to maintain ostomies, which are surgically produced holes in the body for waste removal. Pouches, skin barriers, belts, and irrigation systems are among the devices on the market that aid in correctly managing and maintaining ostomies. Ostomy Care and Accessories are often utilized in hospitals, clinics, and other healthcare settings. However, as more patients choose self-care and manage their ostomy at home, the market has experienced increased demand from home care facilities.

Market Dynamics

Global Ostomy Care and Accessories Market Drivers

Increase in Initiatives to Raise Ostomy Awareness

Various non-profit organizations and private players are undertaking several initiatives to raise awareness regarding ostomy care globally. For instance, the European Ostomy Association organizes World Ostomy Day (WOD) annually. It aims to improve the rehabilitation of osteomates worldwide by bringing them together. Many associations organize activities to raise awareness, such as educational programs, support meetings, and electronic information networks. Coloplast is a leading market player that has undertaken several global projects to create awareness about ostomy and develop and promote ostomy care guidelines. The company has recently published an Ostomy Life Study Review to raise awareness and improve the standard of ostomy care. The review presents some guidelines that help in efficient patient care, such as minimizing the risk of leakage.

Coloplast also supports WOD by awarding the International Ostomy Association (IOA) members who share their experience stories regarding stoma patients, inspiring them to live a quality life. These initiatives are expected to streamline the management of ostomy care. An increase in awareness, the development of suitable reimbursement policies, and favorable policy frameworks are expected to boost R&D investments to manufacture technologically advanced ostomy care products. This, in turn, will likely drive the ostomy care and accessories market.

Global Ostomy Care and Accessories Market Restraint

Risk of Skin Irritation and Infection

Peristomal skin complications, such as dermatitis, are among the most common, leading to problems in ostomy pouching systems. Improper stoma site selection and improperly fitted ostomy bags are key reasons for skin irritations and infections. According to the Gastrointestinal Society, skin irritation around the stoma can be caused by factors such as irritation due to direct contact of stool with the skin after ileostomy. This can cause burning and itchiness. These complications often lead to additional costs, increasing ostomy care expenses. Peristomal wounds are common complications during ostomy procedures caused by moisture and ill-fitting pouching, which lead to skin breakdown.

Key market players are developing innovative technologies for reducing skin infections. The development of hydrocolloids and innovative systems for minimizing the risk of skin irritation is expected to change the market dynamics in the coming years. For instance, ConvaTec launched a one-piece bag with moldable technology that reduces the risk of skin infection and leakage. According to studies published by ConvaTec, 50% of all ostomates develop skin complications due to waste leakage from stoma and seal. However, with moldable technology, skin complications were reduced in around 95.0% of patients, and approximately 86.0% of patients with pre-existing skin disorders experienced improved skin conditions.

Global Ostomy Care and Accessories Market Opportunities

Technological Advancements

Technological advancements in ostomy care products are the major drivers of the ostomy care and accessories market. Developing suitable and efficient pouching systems and associated accessories that help improve ostomy patients' quality of life is expected to drive the market. Coloplast Group, ConvaTec, Inc., and Hollister are some of the key market players investing significantly in R&D to launch new products. For instance, ConvTec, Inc. announced the launch of the Esteem+ Flex Convex 1-piece system for patients who have undergone colostomy, ileostomy, or urostomy procedures. This system is designed for comfort, easy positioning, and free body movement. Similarly, Trio Healthcare has launched Trio Siltac, a silicone-based ostomy seal. Trio Ostomy Care is a solo company that offers silicone-based ostomy seals. This product helps prevent leakage and protects the skin around the stoma.

Although there have been no significant advancements in the ostomy bags market in the past few years, the developments in ostomy care accessories are expected to influence the market growth significantly. For instance, the stom-i Alert Sensor is a new device developed by 11Health and Technologies Limited that warns ostomy patients when the bag is full. It is a single-use device that can be used for up to 3 months. It is clipped on the ostomy bag to monitor the output volume in the bag. It sends patient notifications via a message, mobile app, or e-mail. These advancements are anticipated to boost the market growth over the forecast period.

Regional Analysis

Based on region, the global ostomy care and accessories market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Europe Dominates the Global Market

Europe is the most significant global ostomy care and accessories market shareholder and is estimated to exhibit a CAGR of 4.2% over the forecast period. Factors such as increased stoma patients because of Crohn's disease and ulcerative colitis or IBD are expected to drive the ostomy care and accessories market growth in Europe during the forecast period. In Europe, about 731,000 people live with an ostomy. According to NCBI, IBD comprises Crohn's disease or ulcerative colitis, and its occurrence in European countries is steadily rising. According to the Journal of Crohn's and Colitis, the incidence of ulcerative colitis and Crohn's disease in Europe is increasing yearly. It has been calculated that 0.3% of the total population in Europe suffers from IBD. The highest incidence was witnessed in the UK, while the lowest was in eastern and southern Europe. Thus, the increasing incidence of IBD primarily drives market growth in Europe.

Asia-Pacific is anticipated to exhibit a CAGR of 5.3% over the forecast period. Several regional nursing centers arrange various programs, including motivational programs and educational seminars, to increase awareness among ostomy patients. According to the Asia and South Pacific Ostomy Association (ASPOA), World Ostomy Day is organized yearly to improve ostomates' rehabilitation by bringing their aspirations. It needs the attention of the general public and the global community. Activities to promote awareness worldwide include seminars, educational programs, support meetings and demonstrations, electronic information networks, magazine announcements, articles and advertisements, and video and audio announcements, among others. Thus, increasing consumer awareness boosts this region's demand for ostomy care products.

North America holds a significant market share. The increasing geriatric population, which is prone to colorectal cancer, and the growing medical devices market will likely drive the growth of the ostomy care and accessories market in North America during the forecast period. According to Aging in Place, 725,000 to 1 million individuals live with an ostomy in North America. The average age of ostomates is cited at 68.3 years. Ostomies are commonly performed to treat colorectal, cervical, colon, and bladder cancer. Colorectal cancer is the genesis of cancer in the rectum, colon, and appendix. Treatment of this cancer may result in permanent ostomy after surgery. Demand for ostomies is more commonly seen in the geriatric population. The growing geriatric population and increasing life expectancy have led to a larger number of patients undergoing stoma surgeries. Thus, the increasing geriatric population and rising number of colorectal cancer individuals drive market growth in this region.

In Latin America, factors such as advancements in ostomy care products and an increase in the senior population are among the major factors driving the ostomy care and accessories market growth. Companies such as Coloplast Group, Hollister Inc., and ConvaTec Inc. have been heavily investing in R&D. The Geriatric population is more susceptible to colon, rectum, and bladder cancer, according to the Latin American and Caribbean Demographic Centre (CELADE), Latin America's senior population is predicted to grow from 43 million in 2000 to 100.5 million by 2025. Thus, increasing incidence of chronic diseases, growing geriatric population, and rising investments in R&D by the market players will likely drive market growth in this region.

The Middle East and Africa, expanding health insurance penetration, rising privatization, and increasing regional disease burden are among the major factors driving this region's ostomy care and accessories market growth. Advancements in the healthcare system are expected to boost the demand for ostomy care in the Middle East and Africa region.

Segmental Analysis

The global ostomy care and accessories market is bifurcated into product, application, and end-use.

Based on the product, the global ostomy care and accessories market is bifurcated into bags and accessories.

The bag segment dominates the global market and will likely exhibit a CAGR of 4% over the forecast period. Ostomy bags are prosthetic medical devices used to collect stool or urine. It includes a pouch to collect waste and a faceplate that attaches to abdominal skin using adhesives. These pouches are air- and watertight, which allows users to continue leading a normal lifestyle. They are usually used with urostomies, ileostomies, and colostomies. Key market players offer ostomy bags with various features, which is anticipated to drive the market.

For instance, Coloplast offers ostomy bags with a flexible adhesive and neutral gray textile material that suits the body type of individuals. The increase in preference for one-piece bags held the largest segment, and it is due to their advantages, such as discreet profile and reduced skin irritation. These bags require to be changed less frequently compared to two-piece systems. The risk of leakage is also low as the skin barrier and bag are inseparable.

Based on application, the global ostomy care and accessories market is bifurcated into colostomy, ileostomy, and urostomy.

The colostomy segment has the highest market share. It will likely exhibit a CAGR of 3.6% over the forecast period due to the increase in the geriatric population and the high prevalence of colorectal cancer. As per estimates published by the American Cancer Society, for 2019, the number of new colon and rectal cancer cases in the U.S. are 101,420 and 44,180, respectively. It also reported that the lifetime risk of developing colorectal cancer in women is 1 in 24, and in men is 1 in 22. Such cases are anticipated to increase the demand for colostomy bags. The availability of different types of colostomy bags, such as drainable or closed system bags, which are suitable for specific individual needs, is also anticipated to drive the market.

Based on end-use, the global ostomy care and accessories market is divided into home care settings, hospitals, and others.

The home care segment is the most significant contributor to the market and will likely exhibit a CAGR of 4.7% over the forecast period. A rise in demand for home healthcare will likely drive this segment over the forecast period. Homecare settings ensure ongoing ostomy care by trained nurses. It provides proper patient care, significantly reducing the risk of ostomy-related complications and reducing emergency hospital visits. Moreover, home healthcare's patient-centric care will likely boom the market over the forecast period. Common home healthcare services for ostomy care include maintaining a healthy stoma and changing and emptying ostomy bags.

Recent Developments

• March 2023- Smith and Nephew, a multinational medical technology business, has released Ostomy Coach, a new ostomy care app. The app provides users with ostomy care information and tools, such as how to manage their ostomy, pick the correct items, and live a full and active life with an ostomy.
• January 2023- Hollister Incorporated, a renowned producer of ostomy care products, has purchased Marlen Manufacturing, a privately held ostomy supply firm. Hollister expects the purchase to boost its position in the worldwide ostomy care market and broaden its product range.