North America Pea Protein Isolate Market

Market Overview

The North American pea protein isolate market size witnessed significant growth in the past and is expected to grow at a CAGR of around 8.8% during the forecast period (2023-2031).

Pea protein isolate, also known as pea protein powder, is ideal for individuals with various food allergies, intolerances, and sensitivities due to its exceptional nutritional value, high solubility, and superior emulsification. It increases muscle thickness while enhancing exercise performance and regulating blood glucose levels. Veganism's growing popularity and rising consumer concerns about lactose intolerance are additional factors influencing the demand for pea protein isolate.

The North American pea protein industry is projected to experience substantial growth in the coming years. The increasing consumer demand for organic supplements and health and wellness products is a major driver for the pea protein market. Furthermore, the demand for textured protein in convenient food and ready-to-eat products is rising, contributing to the global development of pea protein.

Highlights

• The medium purity pea protein isolate (80%-85%) dominates the market by product type.
• Energy drinks dominate the market by application.
• The U.S. dominates the market by region. 

Market Dynamics

North America Pea Protein Isolate Market Drivers:

Urbanization has Boosted the Protein Market

Urbanization in North America has improved living standards and increased purchasing power, resulting in a shift in consumer preferences toward healthy food options. The rise in health-conscious individuals and lactose-intolerant individuals has influenced consumer choices. Urban consumers prefer natural and organic foods, and there is growing awareness regarding non-GMO and chemical-free food products, contributing to the global growth of naturally derived protein powder. The increasing population and the corresponding demand for protein-rich and nutrient-dense foods drive the pea protein market.

Rising Lifestyle-Related Health Problems

The prevalence of North American lifestyle-related health issues like diabetes, allergies, and obesity has prompted a shift towards vegetarian meals. Pea protein has gained popularity as it is both dairy-free and gluten-free, making it a suitable choice for individuals with lactose intolerance or gluten allergies. Additionally, pea protein is free from common allergens such as soy, making it an excellent option for those with specific food allergies. The versatile applications of pea protein powder in the meat alternatives industry are expected to drive its increased demand.

North America Pea Protein Isolate Market Restraints:

Pea Protein Powder Side-Effects

The North American pea protein market faces certain limitations related to the side effects associated with its protein powder. While pea protein powder is generally considered to have minimal negative effects, some concerns have impacted the industry's growth. One limitation is that pea protein, particularly in powder form, can be high in sodium, which may pose health issues for individuals following a salt-restricted diet. Additionally, consuming this protein powder has been associated with potential weight gain, reduced kidney function, and joint pain. These factors are anticipated to impede market growth in the foreseeable future.

Lack of Supply May Hinder the Pea Protein Market

Pea protein manufacturers face a significant challenge in terms of insufficient supply. Climate change already affects crop production, with varying impacts across different regions worldwide. Rising temperatures have reduced crop yields, leading to increased costs for peas. Moreover, the COVID-19 pandemic has caused import bottlenecks, further impacting the availability and affordability of peas. As the demand for plant-based protein continues to rise, there is a risk of supply chain issues, potentially limiting the availability of pea protein. To meet the growing market demand, manufacturers must establish a reliable supply chain for pea protein.

North America Pea Protein Isolate Market Opportunities:

Experimenting with Adding Pea Protein as An Ingredient

The North American pea protein market is witnessing growth as more food producers explore incorporating pea protein into various food items such as pizzas, pasta, risotto, and Panzanella. By adding pea protein as an ingredient, not only they enhance the nutritional and functional aspects of the food, but they also improve its taste. Additionally, many pea manufacturers focus on ensuring sustainability and developing nutritious food, health supplements, and superfoods with high nutritional value. This trend is creating new opportunities for players in the pea protein market.

Future Market Growth

According to a study, the pea protein market is projected to become a prominent industry. This is primarily due to the higher protein consumption resulting from the rapid growth of the global urban population. Between 2000 and 2018, 74 million individuals migrated to cities annually. Looking ahead, the yearly increase in the global urban population will be expected to rise to 79 million people between 2019 and 2025. This indicates that urbanization will positively impact potential worldwide protein consumption, thereby significantly driving market growth in the coming years.

Regional Analysis

The North American pea protein isolate market is segmented by country: The U.S. and Canada. The U.S. dominated the market with a CAGR of 8.9% during the forecast period.

North America's pea protein isolation market is undergoing substantial growth, propelled by several factors. In the United States, the market's expansion is primarily fueled by the escalating desire for plant-based protein products, fueled by health-conscious individuals and the growing vegan and vegetarian community. Conversely, Canada is observing a notable increase in the utilization of pea protein isolate in sports nutrition and dietary supplements. The North American pea protein isolate market is flourishing, exhibiting an augmented range of applications and an expanding customer demographic.

The U.S.

The pea protein isolate market in the United States is experiencing strong growth due to various factors. The growing preference for plant-based protein products, fueled by health-conscious individuals and the increasing number of vegans and vegetarians, is a major driving force. Furthermore, ongoing research and development efforts improve product quality and enhanced functionality. With the expanding utilization of pea protein isolates across diverse industries, the U.S. market is well-positioned for sustained growth in the coming years.

Canada

The Canada pea protein isolate market is witnessing a significant growth driven by several factors. The market's expansion is primarily attributed to the increasing consumption of pea protein isolates in sports nutrition and dietary supplements. Furthermore, the rising awareness of the health benefits of plant-based proteins is driving the demand for pea protein isolate in the country. With a favorable market landscape and growing consumer interest, the Canada pea protein isolate market is poised for continued growth in the foreseeable future.

Segmental Analysis

The North American pea protein isolate market is segmented into product type and application.

By product, it is further segmented into low-purity pea protein isolate (75%-80%), medium-purity pea protein isolate (80%-85%), and high-purity pea protein isolate (>85%).

The medium-purity pea protein isolate (80%-85%) dominated the market and is expected to register a CAGR of 9.6% over the forecast period.

It is further segmented by application into sports nutrition food, energy drinks, health food, and pet food.

Energy drinks dominate the market and are expected to register a CAGR of 9.6% over the forecast period.

Recent Developments

• October 2021- Puris Protein LLC opened a new production facility in Dawson, Minnesota, U.S., that doubles this protein's production capacity. The facility was retrofitted from an existing dairy plant and is expected to add about 100 new jobs.
• January 2020- Roquette Freres entered a multi-year partnership with Beyond Meat to supply pea protein for its plant-based meat products line. The partnership is anticipated to surge Roquette Freres’s supply of pea proteins to Beyond Meat.