01 Innovation in Sports Nutrition The report states that the global pea protein market is gaining momentum, particularly driven by constant research in sports nutrition. Athletes and fitness enthusiasts are increasingly seeking plant-based alternatives to whey and soy proteins. Pea protein offers a complete amino acid profile, easy digestibility, and allergen-free benefits. In December 2024, Burcon NutraScience Corporation announced the launch of its next-generation pea protein isolate, Peazazz®C. Designed to meet the rising demand for plant-based protein ingredients, Peazazz®C boasts over 90% protein purity, low sodium and a neutral taste, making it suitable for numerous applications such as beverages, nutrition bars, lifestyle nutrition products and vegetarian and vegan offerings. Such advancements are expanding the versatility of pea protein in sports nutrition, reinforcing its role as a mainstream protein choice.
September 2025 KWS and Billie Green announced a development partnership focused on improving plant-based protein sources using yellow peas. The collaboration aimed to evaluate pea varieties and their suitability for producing protein ingredients for plant-based food products.
August 2025 Barentz expanded its strategic partnership with Roquette in the United States, becoming a distributor of Roquette’s NUTRALYS® pea protein range and NUTRIOSE® soluble fiber products. The collaboration aimed to strengthen availability of plant-based ingredient solutions for food and nutrition manufacturers.
July 2025 India-based food technology company Prot launched Prot Block, a pea protein-based ingredient designed for everyday meal applications. The product was introduced as a plant-based protein option with applications across curries, stir-fries, sandwiches, salads, and snacks.
June 2025 dsm-firmenich and Meala FoodTech announced a partnership to commercialize Vertis™ PB Pea, a clean-label texturizing pea protein ingredient designed for plant-based meat applications. The ingredient was developed to provide binding, gelation, and texturizing functionality while helping manufacturers reduce reliance on modified binders. The product was made available in Europe through dsm-firmenich’s ingredient portfolio.