Home Technology People Analytics Market Size, Share & Analysis 2032

People Analytics Market

People Analytics Market Size, Share & Trends Analysis Report By Component (Software, Service), By Deployment (On-Premises, Cloud-Based), By Organizational Size (Large Enterprises, SMEs), By End-User (Telecom and IT, BFSI, Healthcare, Manufacturing, Retail and Consumer Goods, Education, Travel and Hospitality, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Report Code: SRTE54349DR
Study Period 2020-2032 CAGR 12.88%
Historical Period 2020-2022 Forecast Period 2024-2032
Base Year 2023 Base Year Market Size USD 3.02 Billion
Forecast Year 2032 Forecast Year Market Size USD 8.98 Billion
Largest Market North America Fastest Growing Market Europe
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Market Overview

The global people analytics market size was valued at USD 3.02 billion in 2023. It is expected to reach USD 8.98 billion in 2032, growing at a CAGR of 12.88% over the forecast period (2024-2032). Organizations increasingly rely on data-driven insights to make informed decisions across various human resources (HR) aspects, including recruitment, retention, talent development, and workforce planning. People analytics provides HR professionals and business leaders with actionable insights derived from data analysis.

People analytics/HR analytics is defined as a way of evaluating all people processes, functions, issues, and opportunities at work using a data-driven and goal-oriented approach to improve these systems and achieve the long-term success of end-users. The terms people analytics and HR analytics are often used interchangeably and are similarly used in the scope of this report. People analytics has become a revolution in HR, with applications such as increasing job offer acceptance rates, lowering HR help tickets, and optimizing remuneration.

In all elements of hiring and managing staff, people analytics employs arithmetic, statistics, and modeling to see and predict trends in the applicant and worker-related data, or big data. Working alone or with data scientists, HR departments can use people analytics to gain insights into talent pipeline issues, rate the effectiveness of retention efforts, understand employee performance and workforce productivity, and assess which wellness and learning programs are working.


  • Software dominates the component segment
  • On-Premises dominate the deployment segment
  • Telecom and IT dominates the end-user segment
  • North America is the highest shareholder in the global market

Market Dynamics

Market Drivers

Growing Demand for Workforce Analytics

Workforce analytics is a statistical technique for analyzing employee behavior that focuses on the workforce. It measures and maintains operational and human resource management that combines big data analytics with other statistical methodologies. It studies employee and candidate behaviors using statistical methods and software to improve corporate performance. In addition, owing to the rising number of start-ups and entrepreneurship trends, managing the workforce has become one of the core focuses of the HR department. This, in turn, has fueled the requirement for analytical software that can handle huge employee data, hence aiding the global market.

Among the advantages of workforce analytics are the empowering of managers inside the business, the strengthening of team spirit, and the reinforcement of organizational values. Managers use workforce analytics to make better hiring decisions, identify and quantify work accident risk, analyze future workforce demands, and improve employee experience, among other things. As a result of all such benefits of workforce analytics, the market for people analytics is expected to grow significantly during the forecast period.

Rising Shift Toward Employee Retention and Wellness

Over 85% of corporate leaders are concerned about employee retention and engagement, 90% are concerned about leadership, and more than 80% are concerned about current labor capabilities. Companies are looking for strategies to create a highly engaged workplace in light of this problem and transition in the workplace toward younger and more diverse teams. In addition, glassdoor evaluations for the typical company ("would you recommend your company as a place to work") are 3.2 out of 5, with a nearly perfect bell curve distribution. The differences are complex, and understanding why some people enjoy their work, some want to leave, and others are undecided requires advanced people analytics. As a result, the need for people analytics has grown globally as HR departments and senior management emphasize employee retention and engagement.

Additionally, it has been discovered that companies that invest in employee experience are four times more lucrative, providing them with a distinct competitive advantage. Creating a great employee experience through agile working policies, practices, and environments reduces costs. Since cost reduction is a core focus for almost all companies across several end-user industries, deploying people analytics for employee retention has fueled the market significantly.

Market Restraint

Stringent Government Regulations and Compliances

Companies in the global market must adhere to government laws to protect data. For instance, in recent years, the acquisition and use of personal data have come under growing regulatory and public scrutiny, particularly concerning sensitive data (healthcare, biometrics, genetic, and financial services, among others) and precise location data. In the European Union, a company's access to protected health information triggers duties to follow specific privacy standards and data security requirements under HIPAA. Hence, adhering to all such compliances becomes challenging, particularly for new entrants penetrating the market. This, in turn, is expected to negatively impact the market growth of people analytics during the forecast period.

Market Opportunities

Shifting Focus toward Predictive Analysis

Predictive analytics is the primary step in data minimization. Analyzing historical data patterns and trends might help a company predict future events. This aids in creating attainable company objectives, efficient planning, and expectation management. Predictive analytics is used by businesses to analyze data and answer questions like "What could happen in the future based on recent trends and patterns?" Since predictive analysis enables end-users in efficient planning and future predictions, it has led to increasing adoption of people analytics solutions.

Organizations employ predictive analytics to gather contextual data and combine it with other customer user behavior datasets and web server data to gain genuine insights. Companies can forecast future business growth if they keep things the same. Predictive analytics delivers better recommendations and solutions to inquiries that are more forward-looking. As a result of these factors, end-users are increasingly interested in employing predictive analytical models, pushing the growth of the global market and creating tremendous opportunities for the market to grow.

Regional Analysis

North America Dominates the Global Market

Based on region, the global people analytics market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America is the most significant global people analytics market shareholder and is expected to grow at a CAGR of 10.71% over the forecast period. North America is the leader in the global market owing to the presence of a large number of end-users, such as healthcare, the public sector, the technology industry, retail, and others (real estate, among others). North America consists of some of the most developed countries worldwide. In addition, the US and Canada have many companies with a global presence and a large employee base, creating the need for platforms that bring all employees' data together and help improve employee management. Hence, this leads to increasing market demand for people analytics solutions. People in this region are early adopters of any new technology introduced in the market. Further, the continuous innovation and development of new technologies and high acceptance are accelerating the growth of industries. This constant growth of technology will likely create more demand for people analytics during the forecast period.

Europe is anticipated to exhibit a CAGR of 11.73% over the forecast period. Europe accounted for the second-largest share owing to the presence of several big companies such as Volkswagen, Daimler, EXOR, Allianz, Prudential, and others. These companies have a vast employee base and witness significant activities in the HR department. In addition, people analytics solutions are highly established in the region. Europe is one of the largest and wealthiest economies and is home to developed countries such as the UK, France, Italy, and Spain. The market also has several world-class industries, such as automobiles, financial services, and hospitality. Since the industrial revolution, Europe has proliferated regarding living standards, per capita income, productivity standards, and innovation and technology adoption. Further, the rising economic development in the region has also led to rapid urbanization. The market for people analytics is driven by the region's high awareness and adaptability of technology.

Asia-Pacific contributes a considerable share of the global market. Increasing investments in small-scale industries will likely drive the demand for people analytics in China and India. Small enterprises are expected to grow year-on-year, and people analytics allows these enterprises to add employees as required easily. The growing number of small and medium enterprises and the flourishing manufacturing sector are leading to a rise in exports, thereby boosting the logistics sector in the country. Hence, these industries are witnessing a vast employee base, signifying the role of HR. Furthermore, investment in the Indian IT sector is growing continuously, and companies in this industry are expanding globally. Moreover, well-established ICT infrastructure in South Korea and the technology-oriented population will likely provide substantial growth opportunities to people analytics vendors in the market.

Latin America is the lowest revenue-generating region in the global people analytics market, with Brazil and Mexico being the leading countries generating the highest demand. This is due to sluggish economic conditions, lack of awareness of cloud-based technology, fewer investments in data centers and cloud implementation, and tough competition from other developed nations. However, the region is expected to grow substantially in the forecast period, supported by the growing manufacturing sector and government initiatives to boost digital infrastructure. The market offers tremendous potential and opportunities to people analytics vendors, owing to the growth potential in developing economies, including Brazil and Mexico.

The Middle East and Africa experience positive and negative factors impacting the demand for people analytics services. The presence of several emerging African countries is affecting the market's need for people analytics solutions. However, increasing investments in digital infrastructure and the development of data centers are likely to push the demand for people analytics in the region.

Report Scope

Report Metric Details
By Component
  1. Software
  2. Service
By Deployment
  1. On-Premises
  2. Cloud-Based
By Organizational Size
  1. Large Enterprises
  2. SMEs
By End-User
  1. Telecom and IT
  2. BFSI
  3. Healthcare
  4. Manufacturing
  5. Retail and Consumer Goods
  6. Education
  7. Travel and Hospitality
  8. Others
Company Profiles IBM Oracle Kronos Microstrategy Workday Visier Ultimate Kronos Group (UKG) SAP MicroStrategy Incorporated Sage Group Sisense Talentsoft Zoho Corporation Tableau Software GainInsights Asure Beeline
Geographies Covered
North America U.S. Canada
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europe
APAC China Korea Japan India Australia Taiwan South East Asia Rest of Asia-Pacific
Middle East and Africa UAE Turkey Saudi Arabia South Africa Egypt Nigeria Rest of MEA
LATAM Brazil Mexico Argentina Chile Colombia Rest of LATAM
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The global people analytics market is bifurcated into component, deployment, organization size, and end-user.

Based on components, the global market is divided into software and service. 

The software segment accounts for the largest market share and is anticipated to grow at a CAGR of 12.63% over the forecast period. HR practitioners can use people analytics software to collect and analyze data and find significant people metrics. These tools combine business and people data to determine the influence of the HR department on business performance. In addition, the software uses artificial intelligence (AI) and cloud computing to identify trends in HR data and data from other sources, such as social media. Various end-users use people analytics software to discover inefficiencies, anticipate productivity, and enhance workforce structure. As a result, demand for people analytics software is generated by various businesses in various industries.

Based on deployment, the global market is divided into on-premises and cloud-based deployments. 

The on-premises segment is the most significant contributor to the market and is estimated to exhibit a CAGR of 12.59% over the forecast period. Installing on-premise people analytics software on a computer or server is required. On-premise software deployment dominates the worldwide people analytics market, but cloud-based software is rapidly gaining traction since it allows for easy access via a web interface. Many end-users cited time as a critical factor as they have plans to move away from their on-premise environments, but it takes a lot of effort, and they have not gotten to it yet. Further, on-premise solutions tend to be custom-built, and scaling becomes expensive when purchasing more storage is needed. In addition to the costs of the various hardware requirements, on-premise platforms need frequent upgrades and migrations, invariably leading to system downtime and affecting business continuity. All such factors have restrained the growth of the on-premise deployment of people analytics software.


The Cloud-Based deployment model has recently gained considerable prominence in the People Analytics market due to its modular, flexible, and cost-effective nature. In a cloud-based solution, organizations are given access to advanced analytics tools and a large amount of data without requiring huge upfront investments in IT infrastructure. Such solutions can process huge amounts of data in real-time and generate insights that are important for making informed decisions related to HR. Aside from that, cloud-based platforms can easily be integrated into other HR systems and have higher security functions for data protection. It is strongest for large enterprises and multinational corporations that have multi-location demands for people analytics capabilities with seamlessness and efficiency.

Based on organization size, the global market is bifurcated into large enterprises and small and medium enterprises. 

The large enterprise segment owns the highest market share and is predicted to grow at a CAGR of 11.93% over the forecast period. Large enterprises dominate the people analytics market and expect significant incremental growth due to their presence across countries and the continuous requirement to reach out to people from different departments. Large enterprises operating in various industries, such as hospitality, Information Communication and Technology (ICT), retail and e-commerce, and others, are increasingly contributing to the development of the global market.


SMEs are increasingly adopting people analytics solutions to enhance their human resource management, improve employee engagement, and drive overall organizational performance. These solutions enable SMEs to make data-driven decisions, optimize workforce productivity, and manage talent effectively. The adoption is driven by the need for competitive advantage, efficient resource management, and the scalability of cloud-based analytics platforms, which offer cost-effective and accessible tools tailored to the specific needs of smaller organizations.

Based on end-user, the global market is divided into telecom and IT, BFSI, healthcare, manufacturing, retail and consumer goods, education, travel and hospitality, and others. 

The telecom and IT segment is the largest contributor to the market and is anticipated to exhibit a CAGR of 10.25% over the forecast period. The telecom and IT industry is the major contributor to the people analytics market and is expected to grow considerably. The continuously evolving technologies and better connectivity infrastructure are boosting the telecom and IT industry, leading to growth in the number of employees. Hence, a considerable requirement exists to manage the workforce in such industries, leading to rising demand for workforce analytics from the telecom and IT sector. In addition, employee retention, hiring, engagement, and training are some of the most prominent roles for the HR department in the IT industry. Since the IT industry employs many workers, managing such a vast workforce manually becomes tedious, creating substantial demand for analytics solutions.


In BFSI segment, People Analytics tools are utilized to enhance talent acquisition, employee engagement, performance management, and workforce planning. Financial institutions benefit from advanced analytics by identifying skill gaps, predicting employee turnover, and formulating strategies to retain top talent. Combined with the high competitiveness on the part of BFSI organizations, the enhanced requirements for data-driven decision-making help drive the demand for People Analytics solutions with the objective to significantly improve productivity and reduce costs to sustain competitiveness in the marketplace.


The healthcare industry is increasingly adopting People Analytics to solve several human resource-related challenges with the goal or result of enhancing organizational effectiveness. Tools of the discipline in this industry are used for workforce planning, at staffing levels across various units, and enhancing employee retention. The healthcare organizations also tap into such analytics for gaining understanding on employee engaging activities and how best the job can be done to enhance satisfaction and performance. Furthermore, People Analytics provides help to ensure legislative compliance and enables better care for patients by aligning workforce skills with the needs of patients. Coupling the growing need to work operationally more efficiently with critical health services therefore allows People Analytics to adopt their solutions for a more effective and responsive set of healthcare workers.


In the Manufacturing sector, the adoption of People Analytics is transforming workforce management and operational efficiency. By utilizing People Analytics, manufacturing companies can optimize shift scheduling, enhance employee productivity, and reduce downtime. These analytics tools provide insights on workforce performance, thereby identifying training needs and improving safety and satisfaction among workers. Notably, People Analytics will also help in supporting predictive maintenance by analysing employee data in the context of equipment utilization and performance, hence shaping proactive strategies for maintenance.

Retail and Consumer Goods

In Retail, People Analytics tools help retailers to understand employee performance, engagement, and satisfaction, leading to better talent management strategies. These tools are crucial for managing large, diverse workforces, especially in areas like sales and customer service, where employee performance directly impacts customer experience and sales outcomes. By analysing data of productivity, as well as feedback, allows retailers to detect trends in those areas, after which targeted training programs can be done, scheduling improved, and turnover rates reduced. With People Analytics, it helps in workforce planning to determine when more staffing will be required by ensuring that it closely links up seasonal trends with consumer demand, therefore improving the efficiency of operations and the bottom line.


In the Education sector, the People Analytics market segment focuses on leveraging data to improve administrative efficiency, enhance faculty performance, and optimize student outcomes. Educational institutions utilize People Analytics to streamline recruitment processes and ensure effective staff allocation. These analytics tools are increasingly being adopted because of increased recent pressures to have data-driven decision-making in education. This approach is posing to continue backing a strong learning environment fit for the new generation of students and society.

Travel and Hospitality

The Travel and Hospitality sector is increasingly adopting People Analytics to enhance workforce management and improve customer service. People Analytics helps organizations in this sector to better understand employee engagement, satisfaction, and retention, which are crucial for maintaining high service standards. By analysing patterns in employee behaviour and performance, travel and hospitality businesses can identify training needs, improve talent acquisition processes, and create strategies to reduce costs.

Market Size By Component

Market Size By Component
  • Software
  • Service
  • Recent Developments

    Key Players

    People Analytics Market Share of Key Players

    People Analytics Market Share of Key Players
    IBM Oracle Kronos Microstrategy Workday Visier Ultimate Kronos Group (UKG) SAP MicroStrategy Incorporated Sage Group Sisense Talentsoft Zoho Corporation Tableau Software GainInsights Asure Beeline Others

    Frequently Asked Questions (FAQs)

    How big is the people analytics market?
    The global people analytics market size was valued at USD 3.02 billion in 2023. It is expected to reach USD 8.98 billion in 2032, growing at a CAGR of 12.88% over the forecast period (2024-2032).
    Shifting focus toward predictive analysis is one of the key trends in people analytics market.
    Growing demand for workforce analytics, rising shift toward employee retention and wellness are the key drivers for the growth of the people analytics market.
    North America region has the largest share of the people analytics market.
    Key verticals adopting people analytics include: - IBM, Oracle, Kronos, Microstrategy, Workday, Visier, Ultimate Kronos Group (UKG), SAP, MicroStrategy Incorporated, Sage Group, Sisense, Talentsoft, Zoho Corporation, Tableau Software.

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