Personality Assessment Solution Market Size, Share & Trends Analysis Report By Type (In-House, Outsourced), By Application (BFSI, Healthcare and Life Sciences, Media and Entertainment, Telecommunications and IT, Government and Public Sector, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The global personality assessment solution size was valued at USD 700 million in 2023 and is projected to reach USD 1,955 million by 2032, registering a CAGR of 12.3% during the forecast period (2024-2032). The market expansion is driven by the growing need for customized and comprehensive solutions that effectively evaluate individuals’ personality traits and behavior for different work positions. 

Utilizing personality evaluation tests among existing employees and subsequently disclosing the outcomes can enhance team members' comprehension. Enhanced productivity and seamless adaptation to the work environment is achieved when employees clearly comprehend their co-workers' and bosses' communication preferences. Additionally, the personality test for employee development enables HR professionals to understand better how an employee's potential personality qualities can be nurtured to prepare them for future responsibilities. If an individual demonstrates exceptional presence of mind, advanced critical thinking skills, and practical stress management talents, they can be assigned to a strategic leadership position.

The market is driven by several reasons, including the increasing focus on talent management strategies, developments in assessment tools and platforms, and changing workforce characteristics such as the growth of remote work and virtual collaboration. Furthermore, the market dynamics are influenced by regulatory compliance requirements and ethical considerations. Organizations seek solutions that comply with strict data privacy standards and moral norms. A significant factor driving the growth of personality assessment systems is their increasing acceptance across several industries. Organizations increasingly realize the need to comprehend individual personality traits and behavioral patterns to enhance talent management, team dynamics, and organizational performance.

Highlights

• The outsourced segment generates the highest revenue share based on type.
• BFSI influenced the market growth by end-users.

Market Dynamics

Global personality assessment solution market drivers

Growing digitization sector of the education sector 

The increasing digitization of the education industry is fostering the advancement of intelligent classrooms, conference rooms, and other related spaces. The increasing need for voice enhancement and recording without the use of hands is creating a demand for systems that assess personality for the purpose of training and development. Moreover, the increase in disposable income enables customers to allocate more funds towards education, training, and development. This is likely to result in a higher demand for personality assessment solutions in the foreseeable future.

In addition, the utilization of Internet of Things (IoT) and Blockchain technologies for training and development enhances the learning process by immersing learners in authentic real-world experiences or difficulties. The increase in internet access enables firms to implement ongoing and dynamic training methods that enable interns or workers to learn through practical experience, which is expected to boost the need for personality assessment solutions.

Growth of cloud infrastructure 

The adoption of cloud-based deployment for personality assessment solutions has been increasingly popular in recent years. The main reason for this is the expansion of cloud infrastructure, which has made cloud storage easily accessible and affordable. Cloud technology enables enterprises to effectively attract and recruit top talent, ensuring the selection of the most suitable candidates and reducing the time required to hire skilled individuals. According to analyst firm IDC, cloud computing infrastructure expenditure is projected to account for over 60% of all IT infrastructure spend globally by 2023. This is due to the fact that flexible cloud resources are increasingly seen as essential for enhancing efficiency and productivity by technology decision-makers.

Moreover, implementing a cloud-based personality assessment portfolio enhances staff retention and reduces turnover expenses, thus enhancing organizational performance and employee engagement. Moreover, students are provided with accessible training and development courses to equip them for both academic and professional domains. Current trends indicate a shift towards the implementation of software-as-a-service (SaaS) personality assessment tools. In the SaaS-based model, the vendor divides the expenses of software, hardware, and data center management among customers. This allows consumers to access high-quality infrastructure at a significantly reduced cost compared to the initial expense.

Global personality assessment solution market restraints

Inaccurate or unfair assessments

Erroneous or unjust evaluations can greatly impede the expansion and efficacy of the global market for personality assessment solutions. Erroneous evaluations can result in untrustworthy outcomes, compromising the confidence and integrity of the entire sector. Individuals depend on personality tests to make crucial decisions in diverse areas, such as hiring, professional advancement, and self-improvement. If assessments are deemed to be untrustworthy or unjust, stakeholders may raise doubts about their credibility and effectiveness, resulting in a decline in overall market confidence.

Furthermore, inequitable evaluations might sustain prejudices and discrimination, giving rise to ethical considerations and legal liabilities. Assessment tools may contain biases, such as those related to gender, race, or culture, which can unjustly put certain groups at a disadvantage and contribute to ongoing inequities in accessing opportunities. Not only does this harm the reputation of assessment providers, but it also worsens societal issues with diversity, equity, and inclusion. Consequently, this hinders market expansion. 

Global personality assessment solution market opportunity

Growth in need of digital workspaces

The global market for personality assessment solutions is expected to experience significant expansion, driven mostly by the rising demand for digital workspaces. With the increasing prevalence of remote work and distributed teams, there is a growing demand for efficient personality evaluation solutions. These technologies assist in comprehending individuals’ behavioral characteristics, communication methods, and job inclinations, so promoting improved team dynamics and collaboration in virtual environments.

Additionally, digital workspaces are essential for remote work, facilitating smooth communication, project management, and cooperation among teams that are spread across different locations. Integrating personality assessment techniques into digital platforms provides significant insights into team makeup, enabling firms to construct cohesive and high-performing teams even when physically separated.

Moreover, the widespread adoption of artificial intelligence and machine learning technology improves the functionalities of personality assessment systems, resulting in more precise assessments and customized recommendations for team optimization. Consequently, firms in diverse sectors such as technology, finance, and healthcare are progressively implementing these solutions to improve labor efficiency, employee involvement, and overall organizational effectiveness.

Similarly, according to Amazon Web Service, the number of highly trained digital workers in India is expected to increase by a factor of nine by 2025. India would require a cumulative total of 3.9 billion sessions to develop digital skills over the next five years. The increasing need for digital skills training in Asia-Pacific economies such as India, Australia, Indonesia, Japan, South Korea, and Singapore presents a profitable potential for the personality assessment solutions industry.

Regional Analysis

The global personality assessment solution market analysis is conducted across North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

North america dominates the global market

North America is the most significant global personality assessment solution market shareholder and is estimated to grow at a CAGR of 12% over the forecast period. North America is expected to have the highest market share in the personality assessment solutions market during the forecast period. This is because personality assessment solutions are widely used in North America for training, development, and recruitment. North America is central to the most recent advancements and cutting-edge technologies. Major US corporations chose to integrate personality assessments into their recruitment procedures. 

Moreover, the United States now holds a prominent position in the market and is expected to maintain its dominance during the forecast period. This is primarily due to established and technologically advanced companies in the area. The COVID-19 pandemic has led to an increase in the number of people seeking employment, resulting in a higher demand for personality assessment solutions in the United States. Organizations in the country are seeking solutions that may enhance the effectiveness and efficiency of their recruitment process.

Asia-Pacific is estimated to grow at a CAGR of 12.8% over the forecast period. The Asia-Pacific personality assessment solutions market is expected to grow significantly throughout the projected period. The Asia-Pacific region is projected to experience the highest CAGR throughout the forecast period, with India, China, Japan, Australia, and Singapore being the dominant countries in this region. The governments of these economies are focused on implementing digital tools to communicate effectively with their constituents through digital means. 

Additionally, the Asia-Pacific region is home to developing economies that prioritize the growth of digital enterprises. The growing presence of technology and the need to capitalize on emerging opportunities have increased the demand for digital skills. This demand drives the need for personality assessment solutions in the Asia-Pacific region as individuals seek to enhance their skills, secure more skilled jobs, introduce innovations in local or global markets, and take advantage of new job opportunities.

Europe holds a significant market share. Multiple factors in Europe contribute to expanding the personality assessment solution market. Firstly, the growing recognition and approval of mental health concerns lead to the implementation of personality evaluations in both clinical and organizational environments. Furthermore, strict laws on staff development and psychological well-being drive the demand for trustworthy assessment methods. 

Furthermore, technological progress in artificial intelligence and data analytics facilitates more precise and streamlined evaluation procedures. The focus on individualized healthcare and customized interventions enhances the incorporation of personality assessments into medical practice, promoting market growth and innovation.

Segmental Analysis

The global personality assessment solution market is segmented based on delivery model and end-user. 

Based on the delivery model, the market is bifurcated into In-House and Outsourced. 

The outsourced segment represented a larger share of the overall market in 2023. Outsourcing is the act of contracting services or job duties to an external entity. The significance of outsourcing, in comparison to an in-house delivery model, lies in its ability to provide lower costs due to economies of scale or lower labor rates, increased flexibility to adapt to changing business and commercial conditions, reduced investment in internal infrastructure, faster time to market, access to innovation, intellectual property, and thought leadership, and the potential for cash influx through the transfer of assets to new suppliers. These factors contribute to the growth of the personality assessment solutions market.

The in-house segment is the fastest growing. The in-house delivery mode is essential in the global personality assessment solution market as it allows organizations to customize solutions according to their specific requirements. This mode also ensures data privacy and security, and enables smooth integration with existing systems, leading to a more efficient and effective implementation of assessment solutions.

Based on application, the market is segmented into BFSI, Healthcare and Life Sciences, Media and Entertainment, Telecommunications and IT, Government and Public Sector, and Others.

The banking, financial service, and insurance (BFSI) is dominated in 2023. There is a significant demand for entry-level sales and customer relations staff in areas such as banking, finance, and insurance. These industries are becoming more structured and encountering a substantial need for employees at the forefront. Furthermore, firms are prioritizing rural markets such as agriculture and microfinance, necessitating a substantial workforce for extensive customer engagement. Thus, the selection of pre-hire and post-hire assessment methods is determined by industry need. This aspect is likely to accelerate the expansion of the personality assessment solutions market over the projected timeframe.

The telecommunications and IT segment is the fastest growing. The integration of telecommunications and IT is expected to drive substantial expansion in the worldwide market for personality evaluation solutions. By utilizing cutting-edge technologies and data analytics, this collaboration has the potential to completely transform the way personality assessments are carried out and employed in various industries. This will lead to increased innovation and improved organizational effectiveness.

The healthcare and life sciences segment is the second largest. The global personality assessment solution market is expected to experience significant expansion, with the healthcare and life sciences industries playing a crucial role in driving this growth. The integration of personality assessments into patient care, treatment regimens, and clinical research is intended to optimize individualized healthcare delivery, increase results, and promote scientific comprehension of human behavior and health.

Recent Developments

• May 2024– Aon plc is a multinational professional services firm opened in a separate browser tabAON, listed on the New York Stock Exchange under the ticker symbol AON, which has introduced a new set of risk analyst tools. These tools enable brokers in North America to obtain exposure data, assess prospective losses, and assist risk managers in making more informed decisions by considering the whole cost of risk. Aon, a prominent multinational professional services organization, will present the latest analytical functionalities at the Risk Management Society’s (RIMS) RiskWorld conference in San Diego, California.
• April 2024- Aon plc (NYSE: AON), a prominent worldwide professional services organization, declared the successful conclusion of a groundbreaking trial for utilizing blockchain and smart contract technology to facilitate insurance placement. The trial was carried out in collaboration with Nayms SAC Ltd., a marketplace for insurance that is compatible with cryptocurrencies, and Copper.co, a custodian for digital assets.
• March 2024- Aon plc (NYSE: AON), a prominent global professional services corporation, introduced the Climate Risk Monitor. This cutting-edge tool assists clients in visualizing and comprehending their vulnerability to physical climate risks, hence facilitating improved corporate decision-making.
• March 2024- Aon plc, a prominent worldwide professional services corporation listed on the New York Stock Exchange (NYSE: AON), publicly declared its acquisition of Humn.ai’s technology assets and intellectual property. This acquisition aims to enhance Aon’s commercial fleet offering.