January 2026 – Rover Group Acquires Meowtel to Expand Cat-Focused Pet Sitting ServicesRover Group, Inc. acquired Meowtel, a specialized cat-sitting marketplace in the U.S. The acquisition strengthens Rover’s presence in specialized pet care by integrating Meowtel’s network of more than 4,000 cat sitters and expanding services for cat owners across thousands of cities.
October 2025 – Rover Expands European Pet Sitting Presence Through Cat in a Flat AcquisitionRover Group expanded its European footprint by acquiring Cat in a Flat, a cat-sitting marketplace focused on connecting pet owners with trusted local sitters. The acquisition supports Rover’s strategy of increasing specialized care offerings and strengthening international pet-care services.
July 2025 – Rover Announces Expansion into Australia Through Mad Paws AcquisitionRover Group entered into an agreement to acquire Mad Paws, an Australian online pet-care marketplace offering pet sitting, walking, daycare, and related services. The transaction aimed to expand Rover’s global ecosystem by adding Mad Paws’ network of pet parents and care providers.
May 2025 – Pet Sitting Platforms Accelerate AI-Based Matching and Digital Care ManagementLeading pet-care platforms increased adoption of artificial intelligence, automated sitter matching, digital booking tools, GPS tracking, and communication features to improve pet-owner experiences and enhance service reliability. Companies including Rover, Wag!, PetBacker, and Fetch! Pet Care continued expanding technology-driven pet care solutions.