The global portable blender market is projected to witness a faster growth rate in the coming years, owing to the strong economic growth and rise in per capita incomes. The increasing pace of change in the global portable blender market is attributed to digitalization, growing middle-class, and increased consumer purchasing power. The versatile attributes of the blender with cost-saving benefits are providing an impetus to the demand. Moreover, the increasing popularity of healthy smoothies and milkshakes among the health-conscious populace is accelerating the market growth. Globally, there is a surge in the consumer's household spending, which is expected to uplift the market for portable blenders.
Rapid urbanization and growing residential construction, particularly in the emerging economies are driving the demand for portable blenders. The growing working populace and dual-income households around the world are further propelling the demand for the product. North America and Europe are predicted to experience substantial growth in the global portable blenders market as dual-earner households are the norm in the regions. According to the Working Families Data, in 2019 more than 76% of households in the U.K are dual-income. A similar growth trajectory was observed in the U.S. with over 58% of households having dual earners. The escalation in the number of dual-income families is anticipated to foster global market growth during the forecast period, 2017–2029.
In the past few years, there has been notable growth in the kitchen appliance industry as players in the market are focusing more on convenience and technology. The portable blenders are gaining traction among several consumers owing to their compact size and lightweight. The easy portability and long battery life of the blender is expected to drive the demand for the product. Unlike their counterparts, portable blenders are known to be more energy-efficient and make less noise. These blenders use low voltage and have a longer run time, thus making it attractive for eco-friendly consumers.
Further, the portable blenders are used to make small portions of personal juices, baby food, shakes, and many more, which is driving the demand. Changing demographics worldwide and the growing geriatric population is boosting the demand for portable blenders as they are easy to handle. Today, home appliances are getting smarter as key players are integrating advanced technologies into the portable blenders. Several advancements and continuous research are carried out to improve the features of the blenders, thus strengthening the market growth. The availability of different shapes and capacity size of blenders from several manufacturers is contributing to market growth.
Changing working environments and the fast-paced life of people globally have resulted in unregulated eating patterns and an increase in the number of diseases. According to the data published by the Center for Disease Control and Prevention, around 1 in 10 Americans consume fruits and vegetables daily, which helps them prevent chronic diseases related to heart and cancer. On account of the rise in the number of diseases prevailing among people, there is an increase in the consumption of fruits and vegetables. Portable blenders have various benefits that help one to easily adopt healthy eating habits while saving time.
Increased awareness regarding the benefits of healthy diets and the higher influence of social media has increased the consumption of smoothies and milkshakes. Most of the consumers are switching to on-the-go healthy options to fulfill the daily intake of nutrients and vitamins for the body. The shifting trend for home-made on-the-go smoothies and breakfast is expected to boost the demand for portable blenders in the upcoming years.
| Study Period | 2020-2032 | CAGR | 5.3% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD XX Billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD XX Billion |
| Largest Market | Asia Pacific | Fastest Growing Market | North America |
Asia-Pacific region is foreseen to dominate the global portable blenders market during the forecast period, 2017–2029. The growth in the region is primarily attributed to the growing population and rapid urbanization. The region is home to more than half of the world’s population, which in turn, is increasing the demand for household appliances. More than 45% of the region’s population lives in urban areas, as per the World Bank Database. The region is characterized as an emerging economy, coupled with an expanding middle class and small living paces.
China is spearheading the Asia-Pacific portable blender market as the domestic players are expected to dominate the local market. In addition, China is witnessing a huge growth in the incomes of the middle-class populace, thus resulting in a higher growth rate. Growing Chinese millennials and the adoption of healthy eating among the people is driving the demand for portable blenders.
India, Thailand, Japan, Vietnam, Singapore among others present lucrative growth opportunities for portable blenders, owing to fast economic growth. The portable blenders market of Asia-Pacific is expected to have the fastest growth rate in the future as the region is projected to have the highest number of internet users by 2030. In India, the demand for household appliances is projected to grow at a higher pace owing to the rising disposable income and easy access to credit. The government initiatives and favorable regulatory frameworks such as Make in India, Start-Up India, and Electronics India is presenting ample growth opportunities for the key players in the portable blender market.
The North American market holds a prominent share in the global portable blender market in 2019 and is anticipated to witness positive growth in the forecast year, 2017–2029. The key factors responsible for regional growth is the changing consumer preference, as more consumers are shifting towards energy-efficient products. People living in the U.S. are willing to adopt and buy technology at higher prices that can help conserve energy. Portable blenders consume less energy as compared to traditional blenders. The demand for portable blenders in North America is on a rise in the residential sector.
As the consumption of juices, milkshakes, and various blends is growing at a rapid pace, people are in search of appliances to help them prepare beverages with ease. The region is experiencing a rise in the number of gym-goers and strong growth in the health and fitness market. The portable blender is preferred by the health-conscious consumer segment of the market for blending protein shakes and smoothies. Over 45 million people in the U.S, enrolled themselves for gym memberships in the year 2019, which in turn, is expected to have a positive influence on the market.
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The plastic material blenders segment is anticipated to hold the highest market share during the forecast period. The primary factor driving the growth of portable plastic blenders is their lightweight and low prices as compared to other counterparts. The lightweight of the blender makes it easy to carry anywhere, which in turn, increases its application areas. In addition to this, these portable blenders are offered in a stylish and sleek design, thus attracting consumers looking for aesthetics. As more and more consumers want to reduce the global footprint, they are adopting other material blenders i.e. eco-friendly.
The portable glass blenders are gaining popularity owing to their several advantages and are expected to grow in the coming years. Glass blenders are scratch resistant and do not absorb food colors and odor. The portable glass blenders are widely used by people as it allows them to crush ice without damaging its clarity. Further, the key players are innovating and using new types of glass materials to improve their durability and strength. A rise in consumer awareness regarding the unique benefits of portable glass blenders is predicted to stimulate segmental growth in the near future.
Online stores are projected to hold the highest share in the global portable blender market during the forecast period, 2017–2029. Consumers are more inclined towards shopping online on account of the one-day delivery options and discounts. Today, people are spending more time on the internet and are highly engaged in impulsive buying. The notable leaders in the market are channelizing efforts and investing heavily to increase digital presence. In addition to this, the players are collaborating with popular e-commerce websites for higher revenues. Numerous promotional strategies and offers on the e-platforms are augmenting the sales of portable blenders, indicating segment growth.
The COVID-19 pandemic has posed a severe threat to the global food system by disrupting its long supply chains and logistics. A diverse local agriculture network can help urban areas create a more resilient food system for its residents. Furthermore, the pandemic has impacted markets and farm prices, supply chain slowdowns and shortages, farmers' health, farm workforce, and worker safety, among other disruptions. The farming sector has witnessed a sharp dip in the business, including the dealership network, and the reluctance of farmers to purchase expensive high-powered farm equipment in light of the pandemic.
The governments are slowly lifting lockdowns after months of restrictions, which is anticipated to bring the farm equipment market opportunities to grow. The opening of manufacturing facilities, international borders, and favorable monsoon conditions in equatorial regions are expected to restore the global agriculture and farming industry. Government initiatives and support to farmers are also expected to encourage the farmer's morale. The U.S. government announced a USD 19 billion relief program to farmers, including USD 16 billion in direct payments to producers this year.
