Portable Blender Market Size & Outlook, 2025-2033

Portable Blender Market Overview

The global portable blender market size was valued at USD 172 million in 2024 and is expected to grow from USD 190.92 million in 2025 to reach USD 439.98 million by 2033, growing at a CAGR of 11% during the forecast period (2025-2033). The growth of the market is attributed to an array of benefits offered by portable blenders over traditional blenders, and the shifting trend towards a healthy lifestyle and healthy eating patterns, to propel the market growth.

Key Market Indicators

• Asia Pacific dominated the portable blender industry and accounted for a 38% share in 2024.
• The North American portable blender market is growing due to rising health trends and demand for energy-efficient appliances.
• Based on material, the plastic segment held the largest share of the portable blender market in 2024, driven by its lightweight and affordability, while the glass segment is anticipated to grow due to durability and clarity benefits.
• Based on the distribution channel, the online segment is witnessing rapid growth, driven by greater convenience, higher internet penetration, attractive discounts, and strong collaborations with e-commerce platforms.

Market Size & Forecast

• 2024 Market Size: USD 172 million
• 2033 Projected Market Size: USD 439.98 million
• CAGR (2025–2033): 11%
• Asia-Pacific: Largest market in 2024
• North America: Fastest-growing region

The global portable blender market is projected to witness a faster growth rate in the coming years, owing to the strong economic growth and rise in per capita incomes. The increasing pace of change in the global portable blender market is attributed to digitalization, the growing middle class, and increased consumer purchasing power. The versatile attributes of the blender with cost-saving benefits, are providing an impetus to the demand. Moreover, the increasing popularity of healthy smoothies and milkshakes among the health-conscious populace is accelerating the market growth. Globally, there is a surge in consumer household spending, which is expected to uplift the market for portable blenders.

Rapid urbanization and growing residential construction, particularly in the emerging economies, are driving the demand for portable blenders. The growing working populace and dual-income households around the world are further propelling the demand for the product. North America and Europe are predicted to experience substantial growth in the global portable blender market as dual-earner households are the norm in these regions. According to the Working Families Data, in 2019, more than 76% of households in the U.K. are dual-income. A similar growth trajectory was observed in the U.S., with over 58% of households having dual earners. The escalation in the number of dual-income families is anticipated to foster global market growth during the forecast period, 2017–2029.

To get more insights about this report Download Free Sample Report

Portable Blender Market Growth Factors

an Array of Benefits Offered by Portable Blenders over Traditional Blenders

In the past few years, there has been notable growth in the kitchen appliance industry as players in the market are focusing more on convenience and technology. The portable blenders are gaining traction among several consumers owing to their compact size and lightweight. The easy portability and long battery life of the blender is expected to drive the demand for the product. Unlike their counterparts, portable blenders are known to be more energy-efficient and make less noise. These blenders use low voltage and have a longer run time, thus making it attractive for eco-friendly consumers.

• For instance, in February 2025, BlendJet Inc. expanded its popular BlendJet 2 cordless portable blender to the Indian market. It’s compact, colorful, and designed to be USB-C rechargeable, embodying energy-efficient, on-the-go blending for health-conscious consumers.

Further, the portable blenders are used to make small portions of personal juices, baby food, shakes, and many more, which is driving the demand. Changing demographics worldwide and the growing geriatric population is boosting the demand for portable blenders as they are easy to handle. 

Today, home appliances are getting smarter as key players are integrating advanced technologies into portable blenders. Several advancements and continuous research are carried out to improve the features of the blenders, thus strengthening the market growth. The availability of different shapes and capacities of blenders from several manufacturers is contributing to market growth.

the Shifting Trend towards A Healthy Lifestyle and Healthy Eating Patterns to Propel the Market Growth

Changing working environments and the fast-paced life of people globally have resulted in unregulated eating patterns and an increase in the number of diseases. According to the data published by the Centers for Disease Control and Prevention, around 1 in 10 Americans consume fruits and vegetables daily, which helps them prevent chronic diseases related to heart and cancer.On account of the rise in the number of diseases prevailing among people, there is an increase in the consumption of fruits and vegetables. Portable blenders have various benefits that help one to easily adopt healthy eating habits while saving time.

Increased awareness regarding the benefits of healthy diets and the higher influence of social media has increased the consumption of smoothies and milkshakes. Most of the consumers are switching to on-the-go healthy options to fulfill the daily intake of nutrients and vitamins for the body. The shifting trend for home-made on-the-go smoothies and breakfast is expected to boost the demand for portable blenders in the upcoming years.

Market Restraints

Limited Battery Life

The portable blender market faces several challenges that limit its growth. These include limited battery life and motor power, restricting blending efficiency, especially with tough ingredients. The small size limits the amount that can be blended at once, and durability concerns arise due to compact designs. Portable blenders typically offer a battery life that supports around 10 to 20 blending cycles per full charge, with each blending cycle lasting about 20 to 30 seconds on average. For example, a 4000mAh battery model can provide up to 15 to 20 blends per charge, while more powerful blenders like the Ownair model with a 5000mAh battery can offer up to 40 uses on a full charge.

Competition from traditional blenders and many low-cost options also makes it harder to stand out. Additionally, safety issues from recalls and the presence of low-quality products affect consumer confidence. Price sensitivity in emerging markets adds another barrier. Overcoming these issues with better battery technology, durability, and quality control is essential for expanding the market.

Market Opportunity

social Media Influencers Act as A Powerful Market Opportunity for Portable Blenders

Influencers showcase portable blenders in action, whether making smoothies at the gym, during travel, or at home, demonstrating convenience and portability. Their content reaches millions of followers instantly, far faster than traditional advertising. Fitness influencers, nutritionists, and wellness enthusiasts often highlight smoothies, protein shakes, and fresh juices, naturally integrating portable blenders into their daily routines. This positions the product as a must-have accessory for an active lifestyle. 

Influencers can emphasize energy efficiency, USB charging, and quiet operation, appealing to environmentally conscious consumers who prioritize sustainable products. This makes the portable blender a lifestyle choice. Short-form videos (Reels, TikTok, Shorts) demonstrate speed, portability, and convenience in 30–60 seconds, triggering immediate interest and driving online sales. Discounts or affiliate links in influencer posts further boost conversion helping in the growth of the market. 

Regional Insights

Asia-Pacific region is foreseen to dominate the global portable blenders market during the forecast period, 2017–2029. The growth in the region is primarily attributed to the growing population and rapid urbanization. The region is home to more than half of the world’s population, which in turn, is increasing the demand for household appliances. More than 45% of the region’s population lives in urban areas, as per the World Bank Database. The region is characterized as an emerging economy, coupled with an expanding middle class and small living paces.

• China is spearheading the Asia-Pacific portable blender market as the domestic players are expected to dominate the local market. In addition, China is witnessing a huge growth in the incomes of the middle-class populace, thus resulting in a higher growth rate. Growing Chinese millennials and the adoption of healthy eating among the people are driving the demand for portable blenders.
• India, Thailand, Japan, Vietnam, Singapore, among others, present lucrative growth opportunities for portable blenders, owing to fast economic growth. The portable blenders market of Asia-Pacific is expected to have the fastest growth rate in the future as the region is projected to have the highest number of internet users by 2030. In India, the demand for household appliances is projected to grow at a higher pace owing to the rising disposable income and easy access to credit. The government initiatives and favorable regulatory frameworks such as Make in India, Start-Up India, and Electronics India, are presenting ample growth opportunities for the key players in the portable blender market.

North America Portable Blender Market Trends

The North American market holds a prominent share in the global portable blender market in 2019 and is anticipated to witness positive growth in the forecast year, 2017–2029. The key factors responsible for regional growth is the changing consumer preferences, as more consumers are shifting towards energy-efficient products. People living in the U.S. are willing to adopt and buy technology at higher prices that can help conserve energy. Portable blenders consume less energy as compared to traditional blenders. The demand for portable blenders in North America is on a rise in the residential sector.

As the consumption of juices, milkshakes, and various blends is growing at a rapid pace, people are in search of appliances to help them prepare beverages with ease. The region is experiencing a rise in the number of gym-goers and strong growth in the health and fitness market. The portable blender is preferred by the health-conscious consumer segment of the market for blending protein shakes and smoothies. Over 45 million people in the U.S enrolled for gym memberships in the year 2019, which in turn, is expected to have a positive influence on the market.

Market Segmentation

Material Insights

The plastic material blenders segment is anticipated to hold the highest market share during the forecast period. The primary factor driving the growth of portable plastic blenders is their lightweight and low prices as compared to other counterparts. The lightweight of the blender makes it easy to carry anywhere, which in turn, increases its application areas. In addition to this, these portable blenders are offered in a stylish and sleek design, thus attracting consumers looking for aesthetics. As more and more consumers want to reduce their global footprint, they are adopting other material blenders i.e., eco-friendly.

The portable glass blenders are gaining popularity owing to their several advantages and are expected to grow in the coming years. Glass blenders are scratch-resistant and do not absorb food colors and odor. The portable glass blenders are widely used by people as it allow them to crush ice without damaging its clarity. Further, the key players are innovating and using new types of glass materials to improve their durability and strength. A rise in consumer awareness regarding the unique benefits of portable glass blenders is predicted to stimulate segmental growth in the near future.

Distribution Channel Insights

Greater convenience and a higher internet penetration rate to boost the online segment growth. Online stores are projected to hold the highest share in the global portable blender market during the forecast period, 2017–2029. Consumers are more inclined towards shopping online on account of the one-day delivery options and discounts. Today, people are spending more time on the internet and are highly engaged in impulsive buying. The notable leaders in the market are channelizing efforts and investing heavily to increase their digital presence. In addition to this, the players are collaborating with popular e-commerce websites for higher revenues. Numerous promotional strategies and offers on the e-platforms are augmenting the sales of portable blenders, indicating segment growth.

List of key players in Portable Blender Market

1. Conair Cuisinart
2. Pop Babies
3. TOPQSC
4. Oster
5. BILACA
6. Hamilton Beach
7. Little bees
8. Blufied
9. NutriBullet
10. Sunbeam Products INC.
11. Blendjet
12. Keyton, Bella Housewares
13. Ckeyin Mini Portable Blender
14. Godmorn Portable Blender
15. many others.

To get more findings about this report Download Market Share

Recent Developments

• August 2025- Lock & Lock (via brand “Blend Rush”, a wireless portable blender) released a model offering strong blending power (DC 540 motor) plus “asymmetric blade design technology (Twist Edge Technology)”, capable of making soft-particle slush / shaved ice outside the home.
• May 2025- NutriBullet and McLaren F1 Team announced a limited-edition co-branded “nutribullet® x McLaren F1 Team Portable™” blender in their collection. This special portable blender features a handled lid.
• February 2025- Beast Health launched the Beast GO Cordless, a new portable/cordless blender. It is designed to be “go-anywhere,” combining premium materials with more power than many cordless models. It is also compatible with existing Beast blending vessels (Mighty & Mini), and comes with accessories (storage, drinking lids, straws)