Research Methodology – Ride-Hailing and Taxi Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Ride-Hailing and Taxi Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Ride-Hailing and Taxi Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- The total number of ride-hailing and taxi service providers in the market.
- The average frequency of rides taken by individual passengers.
- The average fee per ride in various geographical locations.
- The total population of the geographical market being calculated.
- Regulatory restrictions on ride-hailing and taxi services.
- Competitive landscape - presence of traditional taxis, rental cars, public transportation, etc. in the market.
- Current and potential market penetration of ride-hailing and taxi services.
- Revenue generated by service providers from in-app advertisement and other value-added services.
Key Market Indicators:
- Total revenue generated by the ride-hailing and taxi market on an annual or quarterly basis.
- Number of rides taken during a specific time period.
- User base count- number of active users using ride-hailing and taxi services.
- Rate of user acquisition â how quickly ride-hailing and taxi services attract new customers.
- User retention rate â the percentage of customers who continue to use the service over a given period.
- The average length of a trip.
- The number of cities or countries where ride-hailing and taxi services are available.
Growth Trends:
- Increase in the popularity of ride-sharing services.
- Rapid urbanization leading to growing demand for ride-hailing and taxi services.
- Increasing use of online platforms for booking rides.
- Growth in the number of smartphone users and internet penetration.
- The emergence of autonomous vehicles in ride-hailing services.
- Investments in and focus on improving services through technology (like AI, data analytics).
- Growth in eco-friendly rides (e.g., electric vehicles, bikes).
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Ride-Hailing and Taxi Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Ride-Hailing and Taxi Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights