Robotic Lawn Mower Accessories Market

Market Overview

The global robotic lawn mower accessories market size was valued at USD 313.57 million in 2022. It is estimated to reach USD 497.22 million by 2031, growing at a CAGR of 5.24% during the forecast period (2023–2031). The anticipated expansion of the construction industry is projected to stimulate the market demand for robotic lawnmowers and related accessories throughout the forecast period.

Robotic lawn mowers are autonomous robots utilized for vegetation cutting. A typical robotic lawn mower (especially older models) requires the user to set up a wider wire around the lawn to designate the area to be mowed. The robot utilizes this wire to locate the area's perimeter and, in some cases, a charging station. Robotic mowers can maintain up to 320,000 square feet of vegetation.

Modern robotic lawnmowers are equipped with specialized sensors that enable them to automatically avoid obstacles and even go to sleep when it begins to rain. Robotic lawn mower accessories consist of supplementary objects, components, and instruments. These accessories aid in the installation of robotic lawnmowers and enhance their performance. Common robotic lawn mower accessories include blades, connectors, batteries, perimeter cables, and electrical protectors.

Market Dynamics

Global Robotic Lawn Mower Accessories Market Drivers:

Increasing Demand from Nordic Countries

The Nordic region, comprising countries such as Sweden, Denmark, Finland, and others, contributes significantly to the demand for robotic lawnmowers in the market. The region is witnessing prominent growth in the expansion of green acreage through the collective efforts of the government and residents. Sweden, with a population of more than 10 million, is one of the largest countries in the Nordic region.

Nordic countries are popular for having green cities surrounded by landscapes, vast forests, and other green areas. The importance of green spaces in the Nordic region is growing significantly with the increased migration and expansion of medium-sized cities. Moreover, with the rising income in the Nordic countries, individuals increasingly emphasize leisure activities. As a result, city planners across the region emphasize the development of "blue-green infrastructure," thereby providing substantial growth opportunities for fields and parks. Such factors are boosting the demand for robotic lawnmowers, thereby driving the demand for its accessories in the market.

Growth in Construction Industry

The global construction industry was predicted to expand by over 7% and 5.5% in 2021 and 2022, respectively, following a notable fall of around 5% in 2020. The growth is attributed to the recommencement of construction works paused during the COVID-19 pandemic over the past two years. Moreover, the growing demand for renovation to meet sustainability and energy efficiency standards and rising urbanization is boosting the construction market worldwide.

In 2021, residential construction is expected to expand by more than 7%. However, non-residential construction is expected to grow slower by 3-4% during the same year. Therefore, the growing residential, commercial, and sports facilities construction market is expected to boost the green cover across countries by expanding the city centers' lawns, playgrounds, and other landscape areas. This, in turn, is expected to boost the demand for robotic lawnmowers and accessories in the market during the forecast period.

Global Robotic Lawn Mower Accessories Market Restraints:

Emergence of Smart Robotic Lawn Mowers

Smart robotic lawn mowers are the ones that have inbuilt advanced technologies and GPS, thereby enabling the mower to function without the installation of boundary wires. These mowers are built with various sensors that allow the equipment to detect obstacles and the mowing path without the need for boundary wires. Hence, this eliminates the need for various robotic lawn mower accessories such as couplings, perimeter spikes, and others, which is expected to hamper the market growth during the next few years.

Global Robotic Lawn Mower Accessories Market Opportunities:

Rising Demand for Home Improvement

In some developed economies in the United States and Europe, most adults engage in creative and productive pastimes. Some consumers invest in home maintenance and development based on their interests. Home enhancement and renovation is one of the most significant factors influencing the expansion of lawn areas in various homes. The residential sector is increasingly witnessing renovation and repair activities, which are considered cost-effective.

During the COVID-19 pandemic, since most of the population stayed indoors, individuals' interest shifted toward the requirement for more inside and outdoor spaces, resulting in higher consumer spending on home improvements. The changing lifestyle needs are a key factor driving the demand for home improvements in 2020. Hence, such high expenditure provides significant growth opportunities to the demand for robotic lawn mowers and accessories in the market over the next few years.

Regional Analysis

Based on region, the global robotic lawn mower accessories market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

Europe Dominates the Global Market

Europe is the most significant global robotic lawn mower accessories market shareholder and is estimated to exhibit a CAGR of 5.38% during the forecast period. The expansion of this region is attributed to new construction forecasts across the region. Participation in golf remains higher in Northern and Western Europe and is gaining momentum in the Southeastern and Central regions. Most countries with the top golf courses belong to the European region. In addition, the region is the second largest (more than 8,800), constituting nearly 21–25% of golf courses worldwide. Germany, the UK, and France have the region's highest number of golf courses, which provides significant growth opportunities for robotic lawn mower accessories vendors.

By 2040, more than one in seven Europeans will be at least 75, and one in four will be at least 65. An aging population has traditionally characterized the European region. The number of people estimated to be over 85 in 2015 was 14 million and is expected to rise to 40 million by 2050. Therefore, lightweight robotic lawn mowers will be a relief and attract more buyers from this age group, boosting the demand for robotic lawn mower accessories.

North America is estimated to exhibit a CAGR of 4.88% over the forecast period. North America accounted for the second-largest robotic lawn mower accessories market worldwide. A large residential sector and numerous golf courses across the region support the demand for accessories. North America has the highest concentration of golf courses in the globe. The combined total of golf courses in the United States and Canada exceeds 18,700. In 2019 and 2020, more than 25 new golf courses opened across the United States. Most golf courses nationwide are public facilities and allow free playing, encouraging greater participation among people. Hence, many golf courses across the region are expected to augment the growth of robotic lawn mower accessories during the forecast period.

Additionally, the residential sector supports the demand for robotic lawnmowers and their accessories across the region. The country's residential sector is experiencing significant expansion because of the surging demand for single-family homes. Various factors, including high household income, government stimulus, and increasing demand for home improvement, are expanding residential units nationwide, driving market growth.

In Asia-Pacific, market growth is mainly driven by Australia, China, and Japan. Strong economic growth, increased construction activities, and higher disposable incomes among the population support the rising demand for robotic equipment in these countries. Moreover, Japan is considered the leading start-up and technology ecosystem. A similar trend is observed in the commercial sector. The commercial equipment market is increasingly shifting towards robotics and smart technologies. Hence, the abovementioned factors are expected to boost the demand for robotic lawn mowers, pushing the demand for its accessories.

Latin America continues to struggle politically, negatively impacting its currency valuation and economy in recent years. El Nino's weather patterns also affect Paraguay, Argentina, and Bolivia, causing flood situations. These factors dampen lawn development and thus reduce the demand for robotic lawn mower accessories. In addition, Patagonia in Latin America is famous for its untouched landscapes and is one of the popular tourist destinations across the region. Moreover, a private land donation has been granted to the Chilean government, and, as a result, the government is planning to expand parklands that will help increase the grassland areas across the country. Hence, such expansions of green acreage will boost the demand for robotic lawnmowers and their accessories, accelerating market growth during the forecast period.

In the Middle East and Africa, infrastructure development over the last decade has benefited the overall growth of countries, especially in African nations. The total infrastructural investment in Africa by 2040 is projected to be USD 4.3 trillion. Rapid growth has attracted several global companies to Africa. Private companies have increased their investments in infrastructural development. For instance, Allianz Global Investors will invest USD 120 million in 12 years in the Emerging Africa Infrastructure Fund. Infrastructural development across the continent is expected to drive the construction industry during the forecast period, driving the growth of robotic lawnmowers and their accessories.

Segmental Analysis

The global robotic lawn mower accessories market is segmented by product and application.

Based on product, the global robotic lawn mower accessories market is bifurcated into perimeter/signal cable, blades/knives, batteries, perimeter/signal cable spikes, robot houses, wall hangers, connectors, couplings, perimeter/signal cable trackers, lightning protector, other accessories, and robot rings. 

The perimeter/signal cable segment dominates the global market and is predicted to exhibit a CAGR of 6.09% over the forecast period. A perimeter/signal cable, also known as the boundary wire, defines the mowing area for robotic lawnmowers. This wire is placed over the boundaries and around obstacles such as trees, flower beds, bushes, ponds, and plants to avoid collisions. A robotic lawn mower has a sensor that detects a signal as it approaches the wire, enabling the equipment to stop and continue over the correct path. The major challenge with this cable is that any fault/defect in the cable can fail to send and receive the signals, resulting in a collision. In addition, different types of boundary wires vary from manufacturer to manufacturer. Perimeter cables with different conductor materials, cable insulations, and thicknesses are available in the market.

The robot house is also known as a robotic lawn mower garage. It helps protect the robotic lawn mower and charging station from weather conditions such as rain and UV radiation, thereby maintaining its finish and enabling it to last longer. The robot house also lets the batteries last longer, saving money in the long run. The robot house has different warranty periods and comprises steel, aluminum, wood, plastic, glass-reinforced polyester (GRP), and other raw materials. In addition, some robot houses feature a gravel and grass cover and provide the option of LED lighting. Various dimensions of robot houses are available in the market to cater to the demand for different sizes of robot mowers. Some robot houses are built with an automatic door that offers added comfort.

Based on application, the global robotic lawn mower accessories market is segmented by residential and commercial segments. 

The residential segment owns the highest market share and is estimated to exhibit a CAGR of 4.83% during the forecast period. The growth of the residential segment is attributed to the increasing demand for housing units with lawns and gardens due to higher disposable incomes. Urbanization in emerging nations is also pushing the requirement for new residential units. Hence, positive growth prospects related to the construction of housing units are expected to boost the amount of green cover, thereby increasing demand for robotic lawnmowers and driving the accessories market during the forecast period.

In 2020, residential construction accounted for more than 40% of the global construction market. In 2021, residential construction was the fastest-growing segment at a rate of over 7%. China's residential construction is projected to grow at a CAGR of about 3.5% from 2020 to 2030. Hence, the abovementioned residential construction insights will likely influence the demand for robotic lawnmowers and their accessories over the next few years.

The commercial applications of robotic lawn mower accessories include hotels and resorts, office complexes, educational institutes, sports facilities, etc. In 2020, commercial construction was the hardest hit and witnessed a significant downfall due to COVID-19 restrictions. The segment witnessed slow growth in 2021 due to the decline in international travel and the work-from-home culture, which resulted in a fall in the construction of office buildings and accommodation. However, with the normalizing of the situation and the unwinding of restrictions, commercial construction is expected to grow in the coming years, leading to a surge in demand for robotic lawnmowers and their accessories during the forecast period.

Hotels and resorts also contribute to the commercial segment's demand for robotic lawn mower accessories. There are currently almost 14,000 hotels planned to be constructed during the forecast period. At the end of 2020, the number of hotel projects under construction stood at over 6,500. Hence, expanding new construction is expected to generate a huge demand for robotic lawnmowers.

Recent Developments

• February 2023- Segway, best known for its now-discontinued two-wheeled personal transporter, unveiled its award-winning intelligent robotic lawnmower, the Navimow, in the United Kingdom.

• April 2023- Manufacturer EcoFlow, best known for its power stations such as the River 2 Max, introduced the Glacier refrigerator and freezer, the autonomous EcoFlow Blade robotic mower, and the Wave 2 air conditioner at the 2023 Consumer Electronics Show. The market rollout is now in progress.