SAP S/4HANA Application Market Size, Share & Growth Graph by 2033

Research Methodology – SAP S/4HANA Application Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the SAP S/4HANA Application Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the SAP S/4HANA Application Market is developed by integrating key market indicators and macroeconomic variables. These include:

1 Factors considered while calculating market size and share

Number of active SAP S/4HANA customers in the market
Revenue generated by SAP S/4HANA
Available potential customers or markets where SAP S/4HANA is not yet adopted
Key regions where SAP S/4HANA has been adopted, such as North America, Europe, Asia-Pacific, etc.
Growth rate of SAP S/4HANA adoption
Considering the other competitors in the same market
Conversion rate of potential customers
Market trends and industry statistics

2 Key Market Indicators

Number of SAP S/4HANA installations
Geographical distribution of SAP S/4HANA customers
Market share of SAP S/4HANA compared to other ERP systems
Revenue generated by SAP S/4HANA services and licenses
Growth trends in the ERP software market
Avg. spending of businesses on ERP software
Enterprise size adopting SAP S/4HANA (small, medium, large)
Industry segments adopting SAP S/4HANA (manufacturing, retail, finance, etc.)

3 Growth Trends

Continuous growth in the number of SAP S/4HANA customers year over year
Increased adoption of SAP S/4HANA in emerging markets, particularly in Asia-Pacific region
Growth in the adoption of cloud-based SAP S/4HANA
Trends in digital transformation pushing businesses to adopt ERPs like SAP S/4HANA
Expansion in the range of industries adopting SAP S/4HANA
Growth in partnerships and collaborations involving SAP S/4HANA

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the SAP S/4HANA Application Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the SAP S/4HANA Application Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: