01 Growing Popularity of Fully Furnished Turnkey Apartments with Home-like Amenities The demand for fully furnished apartments is rising as travelers increasingly seek accommodations that combine comfort with convenience. These apartments offer ready-to-move-in solutions, complete with furniture, appliances, and essential utilities, eliminating the hassle of setting up temporary living spaces and providing a seamless stay experience.In addition to practical benefits, home-like amenities such as spacious living areas, modern décor, and personalized services enhance the overall guest experience. This trend caters to both business and leisure travelers who value privacy, flexibility, and a sense of “living at home” while away, making turnkey apartments a preferred alternative to traditional hotels.
02 Collaborations with Corporate Clients for Long-term Stays The global serviced apartment market is witnessing a strong trend of collaborations with corporate clients to provide long-term stay solutions. Businesses increasingly prefer serviced apartments for relocating employees, extended project assignments, and business travel, as they offer flexibility, cost efficiency, and a homely environment compared to traditional hotels.As per Straits Research, these partnerships are enabling operators to secure consistent occupancy and enhance revenue streams. By tailoring services to meet corporate needs, such as flexible lease terms, furnished accommodations, and added amenities, serviced apartments are positioning themselves as a preferred choice for business travelers seeking comfort, convenience, and a productive living-work environment.
October 2025 NUMA Group, a Berlin-based digital hospitality platform, has acquired Native Places, a UK-based lifestyle aparthotel and serviced apartment brand, from Native Holdings. This acquisition adds over 800 units to NUMA's portfolio, bringing its total to over 7,300 units across Europe.
July 2025 Central Park, a prominent real estate developer, announced a ₹550 crore investment to develop a serviced apartment project named Selene in Sohna, near Gurgaon. This project will be situated within the Central Park Flower Valley township, covering an area of 3.818 acres.
July 2025 July 2025: ActivumSG, a European real estate investment manager, has acquired a majority stake in Centralis, a German serviced apartment platform. The deal includes nine assets totaling 550 keys across Berlin, Bonn, Lübeck, Hamburg, Düsseldorf, Cologne, and Nuremberg. ActivumSG aims to scale the platform into a €500 million+ portfolio by the end of 2025.