Research Methodology – Serviced Apartment Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Serviced Apartment Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Serviced Apartment Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Number of serviced apartments available across various regions and cities
- The average rate per night or per month for serviced apartments
- The occupancy rate of serviced apartments at different times of the year.
- Revenue generation of the serviced apartments business
- Impact of local and international tourism trends on the serviced apartments industry
- Market penetration of serviced apartments in relation to hotels and other traditional accommodations
- Investments in infrastructure and developments in the sector
- Government regulations and policy changes impacting the serviced apartments sector
2 Key Market Indicators
- Growth rate of the serviced apartment sector year over year
- Changes in consumer preferences for accommodation types
- Number of business and leisure travellers who prefer serviced apartments over traditional hotels
- Market value and forecast of the serviced apartments sector
- Consumer satisfaction and repeat booking rates for serviced apartments
- Technological advancements and their application in the serviced apartment sector
- Geographical spread and market size of key players in the serviced apartments industry
3 Growth Trends
- Increase in demand for serviced apartments due to flexibility and home-like comfort
- Competitive pricing and customizable stay options as growth drivers
- Rise in corporate travel leading to heightened demand for serviced apartments
- Growing popularity of serviced apartments among families and larger groups
- Technology-enabled seamless booking and stay experience driving growth
- Expansion in tier 2 and tier 3 cities signalling untapped potential
- COVID-19 impact and the trend of longer stays working in favour of the serviced apartment sector
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Serviced Apartment Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Serviced Apartment Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
