Shilajit Market Size & Outlook, 2026-2034

Shilajit Market Overview

The global shilajit market size was valued at USD 206.64 million in 2025 and is estimated to grow to reach USD 435.20 million by 2034, growing at a CAGR of 8.67% during the forecast period (2026–2034). The global market grows due to rising demand for natural supplements, influencer endorsements, scientific validation, and innovative, convenient formats like capsules, powders, gummies, and ready-to-mix liquids.

Key Market Trends & Insights

• Asia-Pacific held the largest market share, over 61% of the global market.
• North American region is projected to witness the fastest growth at a CAGR of 9.01%.
• By form, the liquid segment contributed the highest market share of 60.72% in 2025.
• By application, the bone & joint health segment is anticipated to grow with a significant CAGR of 9.10% during the forecast period.
• By distribution channel, the offline segment captured the largest market share of 80.25% in 2025.
• The India’s shilajit market was valued at USD 28.14 million in 2024 and reached USD 30.45 million in 2025.

Source: Straits Research

Market Size & Forecast

• 2025 Market Size: USD 206.64 million
• 2034 Projected Market Size: USD 435.20 million
• CAGR (2026-2034): 8.67%
• Asia-Pacific: Largest market in 2025

Shilajit is a natural, sticky substance found primarily in the Himalayan and other mountainous regions, formed over centuries from decomposed plant material. Rich in minerals, fulvic acid, and humic compounds, it is widely used in traditional Ayurvedic medicine. shilajit is believed to enhance energy, stamina, cognitive function, immunity, and overall wellness, making it a popular adaptogenic supplement globally.

The global market is primarily driven by the rising demand for natural and adaptogenic supplements, as consumers increasingly prefer plant-based products to enhance energy, vitality, cognitive function, and sexual health. Additionally, increasing consumer preference for natural alternatives over synthetic supplements further fuels market growth, positioning shilajit as a key product in the global nutraceutical and functional food segment.

Latest Market Trends

Celebrity and influencer endorsements

Celebrity and influencer endorsements are significantly shaping the growth of the global market. Health, fitness, and lifestyle influencers across social media platforms such as Instagram, YouTube, and TikTok are promoting shilajit as a natural supplement for boosting energy, improving stamina, and enhancing overall wellness. Their endorsements have increased consumer awareness, particularly among millennials and Gen Z, who rely heavily on digital recommendations for health products.

Fitness trainers and biohacking enthusiasts frequently highlight shilajit’s adaptogenic and performance-enhancing properties, linking it to better vitality and stress reduction. Moreover, collaborations between supplement brands and influencers have expanded global reach, helping transform shilajit from a traditional Ayurvedic remedy into a trendy, science-backed wellness product embraced by modern consumers.

Rise in male-targeted products

The global market is witnessing a significant rise in male-focused products, driven by increasing awareness of men’s health and wellness. shilajit’s traditional benefits, enhancing stamina, energy, and reproductive health, are now being leveraged in specialized formulations targeting male consumers.

Manufacturers are offering capsules, powders, and blends that emphasize testosterone support, physical performance, and sexual vitality. Marketing strategies combine scientific validation, Ayurvedic heritage, and influencer endorsements to appeal to fitness-conscious men. This trend aligns with the broader shift toward preventive healthcare and personalized nutrition, providing opportunities for premium male-oriented shilajit products across e-commerce platforms and retail outlets worldwide.

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Market Driver

Scientific interest & reviews

Growing scientific interest and reviews surrounding shilajit are is projected driver the global market growth by strengthening its credibility in the global nutraceutical and wellness sectors. Increasing numbers of peer-reviewed studies are focusing on shilajit’s bioactive compounds, such as fulvic acid, dibenzo-α-pyrones, and trace minerals, which are linked to anti-inflammatory, antioxidant, and adaptogenic properties.

• A notable example is the 2025 paper in the Journal of Population Therapeutics and Clinical Pharmacology, which used PRISMA guidelines to gather clinical trial data. They assessed shilajit’s effects across various health conditions and generally found promising results, noting safety in studied doses, though stressed limitations among trials such as small sample sizes and inconsistent methodologies.

Such systematic reviews foster scientific validation, encouraging global regulatory acceptance and driving investment from nutraceutical manufacturers and pharmaceutical research institutions.

Market Restraint

Standardization & adulteration concerns

The global market faces significant restraint due to issues of standardization and adulteration. shilajit’s composition varies greatly depending on its source, extraction process, and purification method, leading to inconsistent product quality and efficacy. Many commercially available shilajit products are adulterated with fillers, heavy metals, or synthetic compounds, raising serious safety and regulatory concerns.

The absence of globally accepted standards for purity and active compound content, such as fulvic acid levels, further complicates quality assurance and consumer trust. This lack of uniformity challenges manufacturers in achieving regulatory compliance across regions, limiting large-scale commercialization and hindering the broader acceptance of shilajit in mainstream nutraceutical and pharmaceutical markets.

Market Opportunity

Product innovation & format convenience

The global market presents significant opportunities for product innovation and format convenience, catering to the evolving preferences of modern consumers. Companies can leverage convenient dosage forms such as capsules, gummies, powders, and ready-to-mix liquids to attract health-conscious individuals seeking natural supplements for energy, immunity, and cognitive support.

• For instance, in March 2024, ZenUP introduced its shilajit Capsules, formulated to support immune health, cognitive function, and healthy aging. These capsules feature a comprehensive 9-in-1 formula, marking a significant addition to the natural dietary supplement market.

Additionally, blending shilajit with complementary herbs or functional ingredients can create unique formulations targeting specific health concerns. Expanding into ready-to-consume and innovative formats provides an edge in retail, e-commerce, and global wellness markets, boosting consumer adoption and brand loyalty.

Regional Analysis

Asia-Pacific is dominating with a market share of over 61%, driven by shilajit’s integration into traditional healthcare systems, where it supports preventive health and wellness routines. Rising wellness tourism, including spa and Ayurvedic retreats, has increased demand for authentic herbal supplements. Younger populations are favoring natural energy boosters and cognitive enhancers over synthetic alternatives. Additionally, government support for herbal research and export initiatives strengthens market credibility. Emphasis on locally sourced, premium-grade shilajit for both domestic use and export further boost regional consumption.

• India’s shilajit market benefits from abundant Himalayan deposits in Uttarakhand, Himachal Pradesh, and Ladakh, supporting authentic sourcing and export credibility. Backed by AYUSH initiatives, startups like Kapiva and Boldfit innovate with blends of shilajit, Ashwagandha, and Safed Musli in gummies, resins, and tonics, expanding consumer reach and driving strong domestic and international market growth.

Source: Straits Research

North American Market Trends

The North American shilajit market is the fastest-growing region recording a CAGR of 9.01%, owing to the increasing consumer preference for natural and plant-based supplements. Rising health awareness and demand for adaptogens are fueling retail and e-commerce expansion. Innovative product formats, such as capsules, powders, and functional blends, are gaining traction among fitness enthusiasts and wellness-focused consumers. Additionally, regulatory compliance and standardization efforts are boosting consumer confidence, while rising disposable incomes and strong digital sales channels support sustained growth.

• The U.S. shilajit market is witnessing robust growth driven by rising adoption among biohackers and wellness enthusiasts. Brands like Nootropics Depot and PrimaVie® promote it as a nootropic supplement, while manufacturers develop shilajit-infused energy blends. Patented domestic refinements by Pürblack enhance product purity and FDA compliance, strengthening consumer trust and boosting premium supplement demand.

European Market Trends

The European market is witnessing growing adoption as consumers increasingly use adaptogens for stress management, cognitive enhancement, and energy support. Rising interest in yoga, meditation, and functional foods provides a ready consumer base. Strict regulations, including EFSA compliance, GMP certifications, and heavy-metal testing, ensure product safety, giving compliant companies a competitive advantage. Key players such as Omara Bio, Botanic Healthcare, Siberian Green EU, Liquid Creations Ltd, and TISSO Natural Products focus on purity, standardization, and high-quality supplements, driving market growth and boosting consumer confidence across Europe.

• The UK shilajit market has surged, with a 429% import growth from October 2023 to September 2024, reflecting rising consumer demand. Health-conscious UK buyers seek natural remedies for fatigue, stress, and immunity. Growing scientific validation and professional endorsements enhance trust. Key players, including Shilavate, Shifa Shangrila, Himalyaan shilajit, and Shilaj Wellness UK, focus on purity, lab testing, diverse formats, and wellness product expansion.

Latin America Market Growth Factors

In Latin America, the shilajit market is expanding due to strong cultural reliance on herbal medicines, with over 70% of Andean populations using traditional remedies. Rising lifestyle diseases such as diabetes and hypertension in Argentina and Chile are increasing demand for natural supplements. Additionally, key players like Pronat-ProWinner, Nutra Industries, REBBL, and Glowloon are capitalizing on this trend through adaptogenic formulations and functional wellness products.

• Brazil shilajit market is expanding with companies like Botanic Healthcare, Ubuy Brazil, and Herbal Creations offering capsules, resin, and extracts. Growth is fueled by rising health awareness, cultural acceptance of herbal remedies, expanding e-commerce, and supportive natural product regulations, creating strong opportunities for both local and international players to capture the emerging market.

The Middle East and Africa Market Trends

In the Middle East and Africa, consumers strongly prefer herbal, natural, and halal-certified wellness products, making shilajit highly appealing as a natural vitality enhancer. The GCC region, especially Saudi Arabia, the UAE, and Qatar, shows rapid growth in men’s health and sports nutrition categories, boosting shilajit demand. Furthermore, e-commerce platforms like Noon, Amazon.ae, and iHerb MENA further expand access to leading Indian and European shilajit brands across the region.

• The UAE shilajit marketis growing, driven by rising wellness demand and preference for high-quality, resin-based products. Key players include Vedikroots, Kapiva, PureRx, and Den of Men, focusing on purity, lab-tested formulations, and traditional processing. E-commerce platforms like Amazon.ae and Carrefour UAE are expanding access, while certifications and transparency build consumer trust, creating strong growth opportunities in the region.

Form Insights

The liquid segment dominated the global market in 2025, accounting for a substantial 60.72% share. Its ready-to-consume format and enhanced bioavailability make it a preferred choice among consumers seeking convenience, rapid absorption, and integration into health drinks, nutraceuticals, and functional wellness products.

The powder segment is projected to be the fastest-growing at a CAGR of 8.89%, driven by its affordability, ease of consumption, and longer shelf life. The segment’s compatibility with various formulations such as smoothies, teas, and traditional medicines further enhances its appeal among health-conscious consumers.

Source: Straits Research

Application Insights

The sexual health segment accounted for a 28.82% market share in 2025, owing to shilajit’s traditional reputation as a natural aphrodisiac. Increasing consumer preference for herbal supplements to improve stamina, fertility, and hormonal balance is significantly contributing to the dominance of this application segment globally.

The bone and joint health application is expected to witness robust growth during the forecast period, with a CAGR of 9.10%. shilajit’s anti-inflammatory and mineral-rich properties are driving adoption in products aimed at improving mobility, strengthening bones, and supporting overall musculoskeletal health.

Distribution Channel Insights

In 2025, the offline segment led the market with a commanding 80.25% share. Traditional retail channels, including pharmacies, specialty stores, and Ayurvedic outlets, remain the primary route for shilajit products, benefiting from consumer trust, hands-on product experience, and established local distribution networks.

The online segment is estimated to grow at the fastest CAGR of 9.07%, fueled by the expansion of e-commerce platforms and direct-to-consumer brands. Growing digital awareness, easy accessibility, product variety, and promotional offers are encouraging consumers to purchase shilajit supplements through online retail channels.

Company Market Share

Companies in the global market are focusing on several strategies to drive growth. These include expanding product offerings to include various forms such as capsules, powders, and extracts, enhancing product quality through standardization and third-party testing, and increasing distribution through both online and offline channels. Additionally, companies are investing in research and development to explore new applications of shilajit in areas like anti-aging, cognitive health, and skincare. Collaborations with healthcare professionals and leveraging digital marketing are also key tactics to build consumer trust and broaden market reach.

Cymbiotika

Cymbiotika is a wellness brand founded in 2018 by Chervin Jafarieh and Shahab Elmi. Headquartered in San Diego, the company specializes in plant-based supplements that utilize advanced bioavailable absorption technologies, such as micelle liposomal delivery systems, to enhance nutrient uptake. Cymbiotika emphasizes transparency and purity, offering products free from synthetics, GMOs, fillers, and preservatives. The brand's commitment to quality and innovation has led to rapid growth, earning recognition on Inc. Magazine's list of fastest-growing companies in 2025.

• In June 2025, Cymbiotika launched a shilajit Liquid Complex, designed for modern consumers seeking sustained energy, mental clarity, and muscle recovery without the preparation or earthy taste of traditional resin.

List of key players in Shilajit Market

1. Amiri shilajit
2. Switch shilajit
3. Cymbiotika
4. PüRBLACK
5. Banyan Botanicals
6. Youtheory
7. Nootropics Depot
8. Organifi
9. Pure Himalayan shilajit
10. Swanson
11. Undersun Biomedtech Corp.
12. VISTERRA
13. Mufan Biology
14. Xi’an Changyue Biological Technology
15. Botanic Healthcare
16. Alpspure Lifesciences
17. HERBOIL CHEM
18. Creative Enzymes
19. Xian Aladdin Biological Technology
20. Shaanxi Huachen Biotech

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Recent Development

• August 2025 - Black Lotus introduced its shilajit line, offering various delivery formats. The brand emphasizes the use of Siberian-sourced shilajit and highlights its potential benefits for vitality, mental clarity, and stamina.
• August 2025 – Shilaras introduced seven new flavored variants of its shilajit Honey Snaps, including combinations with Ashwagandha and 24K gold. These products aim to enhance strength, stamina, and immunity while offering a more palatable experience.
• May 2025- Makers Nutrition unveiled private-label shilajit + Ashwagandha gummies. These non-GMO gummies are designed to support energy, stress relief, and endurance, catering to the growing demand for convenient supplement formats.