Research Methodology – Smart Advertising Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Smart Advertising Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Smart Advertising Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Total number of potential and active users for smart advertisements
- Revenue generated by competitors in the smart advertising sector
- Investment in the advertising technology market
- Total Ad spend in the market
- Territorial penetration and regional market sizes
- Rate of adoption of smart advertising solutions in various industries
- Growth of mobile and digital platforms for advertising
2 Key Market Indicators
- Increasing marketing budget shifts towards digital advertising
- Tracking consumer preference trends and demand for personalized advertising
- The rise in social media advertising
- Demand and growth of programmatic advertising
- Growth rate of companies investing in advertising and marketing technologies
- Implementation of AI and Machine Learning in advertising
3 Growth Trends
- Increased use of AI and machine learning for personalizing ads
- Continued growth in video advertising
- Rising trend of content marketing and native advertising
- Increasing emphasis on mobile advertising
- Increased use of data analytics in ad optimisation
- Increasing use of augmented reality (AR) and virtual reality (VR) in advertising
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Smart Advertising Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Smart Advertising Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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