Smart Air Purifier Market

Market Overview

The global smart air purifier market size was valued at USD 5,223 million in 2021, presumed to reach USD 12,840 million, expanding at a CAGR of 11.9% during the forecast period.

Dust particles, dust mites, mold, pet dander, smoke particles, car exhaust, kitchen smoke, and gaseous pollutants are eliminated by air purifiers. Smart air purifiers allow monitoring and control of air quality via a smartphone-enabled application that also gives real-time data readings. The tool also aids in monitoring indoor air quality over time, allowing consumers to determine the hours of the day with the best and worst air quality. Smart air purifiers collect air quality data from unique monitoring sensors on the unit and send alarms when air quality levels change. Smartphone applications enable consumers to control these air purifiers by permitting fine-tuned tweaking of the air cleaning settings. A heightened understanding of the harmful effects of air pollution on human health has prompted several electronic companies to develop and market more advanced air purifiers.

Air purifiers can revitalize stale air, decreasing the likelihood of health problems caused by indoor contaminants, which can cause respiratory infections, neurological disorders, or exacerbate asthmatic symptoms. Several forms of indoor air contaminants are eliminated by high-quality air purifiers, keeping people healthy. Moreover, due to the rise in the per capita wealth of the population in emerging nations, people have grown more tech-savvy and tend to invest heavily in high-end items such as smart air purifiers. However, hefty maintenance costs, replacement of filters, and premium installation fees have hindered the smart air purifier market's growth and adoption of these purifiers.

Market Dynamics

Global Smart Air Purifier Market Drivers

• Increased Air Pollution in Urban Areas and the Awareness Regarding its Effect on Health

Rapid urbanization in nations such as India, China, Vietnam, Brazil, and Russia has increased construction activity, leading to a rise in air pollution levels. For instance, the Delhi Pollution Control Committee (DPCC) released a study on air pollution in 2019. According to the research, 30% of pollution is caused by dust produced during construction. In addition, metropolitan areas are negatively impacted by hazardous pollutants such as VOC (Volatile Organic Compound), carbon monoxide, Sulfur oxides, and nitrogen oxides, which are created by industries and have a devastating effect on human life. These factors have compelled individuals and organizations to search for methods to alleviate the impact of indoor and outdoor air pollution. This is expected to stimulate the expansion of the smart air purifier market throughout the forecast period.

An increase in deaths attributable to air pollution has sparked grave concerns about the impact of air pollution on human health. According to HEI's (Health Effects Institute, US) "State of Global Air Report 2020," 1.67 million deaths in India can be related to air pollution. People are more conscious of the impact of air pollution on human health due to these changes, which are projected to drive the adoption of smart air purifiers over the forecast period.

Global Smart Air Purifier Market Restraints

• The Emission of Ozone

The vast majority of smart air purifiers on the market release ozone, which is very reactive by nature. Inhaling ozone results in chest pain, coughing, a sore throat, and a lung infection. In addition, it diminishes the body's immune system, reducing its capacity to combat disease. As a result of these side effects, regulatory agencies have implemented severe limitations around the usage of smart air purifiers. In addition, numerous regional companies in the market for smart air purifiers do not adhere to production standards, resulting in ineffective air purifiers. Consequently, the market for smart air purifiers is hindered by these constraints.

Global Smart Air Purifier Market Opportunities

• Technical Innovation and Research & Development

Players in the market for smart air purifiers are using new technologies like artificial intelligence (AI) and Nanotechnology to increase their market position. In August 2018, Brise Care BV in the Netherlands introduced two AI-powered air purifiers, the BRISE C200 and BRISE C360, which adapt to the user's usage behavior. In addition, in October 2018, LG Electronics, based in South Korea, built the "Air Science Lab" research and development center in Seoul, South Korea. This laboratory would be used to create air purification technology. During the projected period, these innovations are anticipated to create profitable growth prospects for the market for smart air purifiers.

Regional Analysis

The region-wise segmentation of the global smart air purifier market includes North America, Europe, Asia-Pacific, and LAMEA.

The Asia Pacific and Europe will dominate the regional market

The Asia Pacific will command the market with the largest share while growing at a CAGR of 13.9%. Increased industrialization and rapid urbanization in nations such as China, India, Vietnam, and Indonesia have increased building activity, likely to fuel the market for smart air purifiers. The government of India, for example, launched the National Smart Cities Mission (NSCM) in 2015 to establish 100 smart cities by 2023. In addition, the Chinese government published the "Made in China 2025" plan in 2015, intending to achieve USD 305 billion in industrial output from the electronics industries by 2030.

This is anticipated to stimulate the market for smart air purifiers. In addition, nations such as China and India have experienced an alarming increase in air pollution over the past few decades due to population growth, the expansion of the manufacturing sector, and the rise in automobile ownership. This has increased the risk of lung cancer, throat illness, and eye infection among the citizens of these nations, hence increasing the demand for intelligent air purifiers.

Europe will expand at a CAGR of 10.5% and hold USD 4,013 million. In the past few years, smart air purifiers have been in high demand due to the proliferation of smartphones and the accessibility of smart home solutions. In January 2019, for instance, the European Commission provided data on smart residences in Europe. In 2017, 22.5 million houses utilized IoT-enabled home equipment; by 2022, this number was anticipated to reach 84 million. In addition, the increase in deaths attributable to air pollution has posed a societal problem and increased public awareness of its negative impacts. In addition, technological advancements in air filtration technology are anticipated to create new chances for new entrants into the market for smart air purifiers.

Increased awareness of deteriorating air quality due to air pollution drives demand for intelligent air purifiers. As per the Leibniz Research Institute for Environmental Medicine in Düsseldorf, the susceptibility of children and adults to air pollution in Europe causes asthma, decreased lung function, and breathing difficulties. Moreover, the adoption of air quality control plans by the regulation about the monitoring of air quality in European cities supports the market growth for air filtration, which in turn provides lucrative potential prospects for market participants throughout the forecast period.

Segmental Analysis

The global smart air purifier market is classified based on type, technique, end-user, and region.

Based on Type

The categories include dust collectors, fume & smoke collectors, and others (odor and germ removal).

The dust collectors section is envisioned to expand at a CAGR of 12.5% and hold the largest market share. A dust-collecting intelligent air purifier is used to suction air discharged from commercial and industrial activities by collecting dust and other contaminants. The increasing demand for dust-collecting smart air purifiers can be ascribed to their excellent filtering effectiveness and cheap maintenance cost. In addition, the rise in global production and construction has increased the demand for intelligent air purifiers. In 2020, for example, the European Investment Bank planned to invest EUR 250 million in affordable housing in France. This development is anticipated to result in an expansion of the construction industry, which drives demand for intelligent air purifiers. Moreover, AI (Artificial Intelligence) and nanotechnology are expected to create lucrative prospects in the future.

The fume & smoke collectors section will hold the second-largest share. Fume and smoke collectors filter smoke and fumes produced by procedures including welding, sanding, grinding, rubber and plastic processing, brazing, and laser marking and cutting. Fume and smoke collectors send fumes and smoke to a filtering system using a fan. Fumes and smoke can irritate the eyes, induce nausea, and infect the throat. Smoke and fumes may cause lung cancer and Parkinson's disease if inhaled over an extended period. This necessitates the use of intelligent air purifiers able to remove odors and smoke from the surrounding air. In addition, market participants for smart air purifiers provide smart air purifiers that can combat odors and smoke.

Based on Technique

The categories include high-efficiency particulate air (HEPA), thermodynamic sterilization (TSS), ultraviolet germicidal irradiation, ionizer purifiers, activated carbon filtration, and others.

The high-efficiency particulate air (HEPA) section will expand at a CAGR of 13.3% and hold the largest market share. Fiberglass or plastic is used to create HEPA filters. High-efficiency particulate air (HEPA) filters are fine-mesh fiberglass or plastic filters that catch airborne contaminants. The increasing prevalence of HEPA filtration technology in smart air purifiers can be ascribed to its high filtering effectiveness (about 99.5%) and capacity to filter particles as fine as 0.3 microns. In addition, clean air is essential for hospitals, hotels, and offices. Consequently, future growth in the healthcare and hospitality industries may contribute to expanding the market for smart air purifiers over the forecast period.

The activated carbon filtration section will hold the second-largest share. The technology of activated carbon filtration uses charcoal to absorb airborne particles. As a result of its high surface area and porosity, charcoal can effectively absorb volatile compounds. Filters made of activated carbon can absorb fumes, volatile compounds, formaldehyde, and others. In addition, it can efficiently eliminate offensive odors, tobacco smoke, and toxic gases, promoting its global adoption. In addition, activated carbon filters are washable and reusable, resulting in minimal maintenance costs, which contribute to the expansion of this market segment.

Based on End-User

The categories include residential, commercial, and others.

The residential section is envisioned to expand at a CAGR of 11.8% and hold the largest market share. This sector comprises the usage of smart air purifiers in residential homes, private residences, and apartments. Poor indoor air quality can lead to allergies, asthma, eye infections, and throat infections, making air purifiers essential household gadgets. The domestic market has witnessed a rise in demand for intelligent air purifiers in recent years due to their ease of use and excellent efficacy in removing viruses, bacteria, pollen, pet dander, and cooking-related smoke. In addition, the future deployment of smart air purifiers in the residential sector is anticipated to expand due to the rising pollution levels in nations like India and China.

The commercial section will hold the second-largest share. The commercial category comprises the application of smart air purifiers in office spaces, hotels & restaurants, schools, colleges, retail stores, shopping complexes, and hospitals, among other commercial locations. Due to increased health difficulties caused by poor air quality, the need for intelligent air purifiers in commercial areas has increased. In addition, the economic growth of nations such as India, China, Brazil, and Indonesia has fueled the expansion of the health sector in recent years, and this trend is anticipated to continue.

Recent Developments

• In 2022, Coway Co., Ltd. showcased its home health appliance at CES 2022. The innovative "Smart Care Air Mattress" from Coway detects the user's body pressure and sleeping position before adjusting itself to one of nine firmness levels via Air Cells for maximum comfort.
• In 2022, Coway Co., Ltd. introduced the Noble Collection and Coway Airmega, the company's most recent lines of air and water purifiers.