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Snus Market

Snus Market: Information by Product (Dipping Tobacco, Snuff & Snus), Packaging (Cans, Pouches), and Region — Forecast till 2030

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Market Snapshot

market snapshot
Base Year:
Study Period:
5.67 %
Fastest Growing Market:
Middle East and Africa
Largest Market:

The global snus market size was valued at USD 2.74 billion in 2021, and it is anticipated to reach USD 4.5 billion by 2030 at a CAGR of 5.67%. The product known as snus is a moist tobacco product. It is highly addictive, contains a higher concentration of nicotine than cigarettes do, and can be used as a smokeless alternative to tobacco products. In contrast to cigarettes, snus makes it possible to smoke in virtually any environment. Because of the potentially dangerous effects of combustion, many nations have passed laws that make it illegal or a criminal infraction to light up in public places.

Snus, on the other hand, can be smoked anyplace because it does not contain any smoke, which has led to an increase in the demand for products made of snus. Tobacco leaves that have been dried out are combined with salt to produce snus, which is then vaporized in hot water to add moisture. Because the end product is roughly fifty per cent water, it needs to be kept in the refrigerator after it has been prepared. You can get it as servings or as loose food at the store. Snus use is dangerous to one's health and has been linked to an increased risk of cancer, ultimately resulting in death. End consumers have shown an increased interest in smokeless products, such as snus, in response to stringent restrictions and regulations imposed by the government about smoking and the degradation of the environment.

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Market Dynamics

Global Snus Market Drivers

Increasing demand for smokeless tobacco will help the market growth of snus

The growing popularity of snus, which may be mainly attributed to the ease of use offered to those who choose to use it, is one of the primary forces behind the rising demand for the product. The fact that snus may be used everywhere, unlike cigarettes, which cannot be smoked in public places or areas designated as "no smoking zones," is helping to fuel consumer demand for the product. The reduced risk of cancers of the digestive tract, lungs, and pancreas, and the reduced risk of respiratory problems, is a significant contributors to the product's widespread acceptance among nicotine addicts. It finds flavours such as mint, eucalyptus, berries, fruits, liquorice, bourbon, cinnamon, bergamot, cedar, citrus, dried fruit, hay, and leather, smoky, tea, and tobacco. These are just a few of the increasingly popular flavors. Another item that has been making a lot of headway is a snus that does not include tobacco. Manufacturers have been working on tobacco-free alternatives to maintain the commodity's relevance in global markets, which are experiencing a steady decline in tobacco usage. High demand is anticipated to be maintained throughout the projected period thanks to the increased number of new product releases made by key players.

Snus use among Millenials is becoming increasingly popular

The rapid increase in snus among young people in today's society can be attributed to the aggressive awareness campaigns regarding the harmful effects of smoking and tobacco companies' less harmful effects. These campaigns have been running for quite some time. According to the Minister of Health and Care Services, the increase in snus use among young people began after the snus industry began manufacturing snus boxes with new designs, new colours, and flavourings such as vanilla, menthol, and liquorice that "appeal to young people." However, regardless of gender, the millennial generation has been responsible for creating novel and distinctive flavours in snus, which has accelerated the market and led to an increase in the number of product launches from manufacturers globally, giving them a competitive advantage.

Global Snus Market Restraints

Health risks and strict government regulations are expected to hinder the market growth

It is projected that variable governmental import duty and taxation policies related to tobacco goods will hinder the market's expansion. In addition, as the health risks associated with regular tobacco use become more apparent, consumer demand for these goods is expected to decline.

Global Snus Market Opportunities

Increasing demand for tobacco-free snus is creating growth opportunities

Another product that has achieved widespread recognition is a snus that does not include tobacco. As a result of the producers developing alternatives that do not contain tobacco to maintain the product's popularity on the global market, tobacco use has been steadily decreasing. People who try to kick the habit or reduce cigarette consumption can benefit from using the product. Snus is being produced by manufacturers that contain a combination of herbs and flavours that, when combined, produce the same sensation as regular snus. In conjunction with the production of snus by well-known brands and the availability of a wide range of flavours, it creates new opportunities for expansion in the global snus market.

Segmental Overview

The global snus market is divided into four parts based on product, packaging, distribution channel and region. Further, based on product, the market is divided into Dipping Tobacco, Snuff & Snus, Chewing Tobacco and Others. Due to the widespread availability of scented snuff products, the snuff & snus category is anticipated to hold a significant proportion of the market. Furthermore, herbal smokeless tobacco products are entirely devoid of cigarette risks. Because of this, the production of products such as herbal snuff & snus by various companies will pique consumer interest and propel the segment's growth.

The market is bifurcated into Cans and Pouches based on packaging. Since customers can more readily carry tobacco pouches in their pockets than cans, the pouch segment is anticipated to represent the most significant proportion of the market. Additionally, businesses frequently use pouches over cans for their tobacco product packaging since they are less expensive to produce.

The distribution channel divides the market into Online Stores, Hypermarkets & Supermarkets, Convenience Stores and Brand Stores. Due to the abundance of betel leaf and brick-and-mortar stores where customers may readily buy such products, convenience stores are predicted to hold a significant portion of the market. Additionally, because brick-and-mortar retailers are more accessible to lower-income people, consumers are more likely to purchase smokeless tobacco products from them.

The market is broken down into  Europe, North America, Asia-Pacific, Latin America and the Middle East & Africa based on the region. Europe dominated the market.

Regional Insights

Based on the region, the global snus market is broken down into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Snus Market Regional Analysis

Regional Growth Insights Request Sample Pages

The global snus market is dominated by Europe, which retains a substantial market share. The number of people who use snus has been increasing and has now surpassed the number of people who use cigarettes in Sweden, which is one of the primary factors driving the expansion of the snus market in Europe. Since the beginning of the last decade, there has been a consistent downward trend in cigarette usage in Sweden due to the growing popularity of snus products. Snus consumption among women has increased steadily in recent years, whereas cigarette use among women has decreased. A relatively young consumer generation that is more habituated to e-commerce contributed to the snus market in European nations like Norway, which saw the advent of e-commerce as an industry trend that led to the growth of the snus market in those countries. The fact that online shops provide lower pricing than traditional retailers and a wider assortment of products is another factor contributing to the expansion of the snus business across Europe.

List of Key Players

  • Dacapo Silver AB
  • British American Tobacco
  • Altria Group, Inc.
  • Swedish Match AB
  • Burger Söhne Sweden AB
  • Skruf Snus, Fiedler & Lundgren
  • GN Tobacco
  • Gordito Oü
  • Gotlandssnus
  • Nordic Snus AB
  • AG Snus.

Recent Developments

  • In 2022, Swedish Match announced the separation of its cigar business through a shareholder spin-off and the complete disengagement from the manufacturing of combustible tobacco products.
  • In May 2022, Philip Morris International Inc (PM.N) will acquire rival Swedish Match AB (SWMA.ST) as the Marlboro producer seeks to extend its smoke-free options in the face of increased global scrutiny on the selling of traditional cigarettes.

Global Snus Market: Segmentation

By Product

  • Dipping Tobacco
  • Snuff & Snus
  • Chewing Tobacco
  • Others

By Packaging

  • Cans
  • Pouches

By Distribution Channel

  • Online Stores
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Brand Stores

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East & Africa
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