Social Commerce Market Size, Share & Trends

Research Methodology – Social Commerce Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Social Commerce Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Social Commerce Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

User base of various social media platforms
The number of companies adopting social commerce strategies
Volume of transactions conducted on social commerce platforms
Revenue generated through social commerce platforms
Market penetration of social commerce on different demographic groups
Geographical distribution of social commerce users
Growth rate of social media users

Key Market Indicators

Social media penetration rate
Mobile commerce sales
E-commerce sales as a percentage of total retail sales
Number of active users on various social commerce platforms
Customer Satisfaction Index for social commerce
Average order value through social commerce
User engagement rates on social commerce platforms

Growth Trends

Increasing integration of artificial intelligence and augmented reality in social commerce
Rise of social media influencers and their impact on consumer buying behaviour
The shift in consumer purchasing behaviour towards mobile shopping
Growth in the adoption of social commerce among SMEs
Increasing importance and use of personalized marketing strategies in social commerce
Emergence of new social media platforms that enable social commerce.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Social Commerce Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Social Commerce Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: