Solid Cosmetics Market Size & Outlook, 2025-2033

Solid Cosmetics Market Size

The global solid cosmetics market size was valued at USD 370.90 million in 2024 and is estimated to grow from USD 391.48 million in 2025 to reach USD 603.09 million by 2033, growing at a CAGR of 5.55% during the forecast period (2025–2033).

The global market is driven by increasing consumer awareness of environmental issues, particularly the need to reduce plastic waste from traditional liquid and cream products. This has encouraged a shift towards natural, organic, and chemical-free formulations, which solid cosmetics often offer, supporting the clean beauty trend. Additionally, the demand for convenient and portable personal care products is rising, as solid cosmetics are easier to carry and use, especially for travelers and those with active lifestyles.

Furthermore, the regulatory frameworks worldwide are also promoting sustainable packaging and encouraging manufacturers to adopt eco-friendly practices. These regulations incentivize brands to innovate with solid formulations that reduce water use and plastic dependency. Together, these factors are fostering strong growth in the solid cosmetics segment as consumers seek effective, sustainable, and practical alternatives to conventional cosmetics.

Latest Market Trends

Rising Popularity of Zero-Waste and Sustainable Beauty Products

The rising popularity of zero-waste and sustainable beauty products is a significant trend driving the solid cosmetics market. Consumers are increasingly seeking eco-friendly alternatives to traditional liquid and cream-based products, favoring solid formats that reduce plastic waste and carbon footprints. Solid cosmetics, with their minimal or plastic-free packaging, align well with the growing environmental consciousness among millennials and Gen Z.

• For instance, in June 2023, Canadian brand Attitude expanded its Oceanly collection with 28 solid, 100% plastic-free makeup products. Created with natural, EWG-verified formulas, the line includes foundations, blushes, and lip glosses. Packaged in biodegradable, FSC-certified cardboard with a push-up design, it offers sheer coverage to enhance natural beauty sustainably.

This shift reflects a broader move toward sustainable consumption in the beauty industry worldwide.

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Global Solid Cosmetics Market Growth Factor

Strong Influence of Social Media and Influencer Marketing on Eco-Conscious Beauty Choices

The growing influence of social media and influencer marketing plays a pivotal role in shaping consumer preferences toward eco-conscious beauty products, including solid cosmetics. Platforms like Instagram, TikTok, and YouTube allow influencers to reach millions with authentic content promoting sustainable, cruelty-free, and natural beauty alternatives.

• For instance, Sophie Hannah Richardson, a British influencer with over 2.6 million TikTok followers, launched her sustainable, vegan, and cruelty-free haircare brand, Sophie Hannah Hair, in December 2021. Her platform serves as a launchpad for eco-friendly beauty products, demonstrating the direct impact of influencers on consumer choices.

Such endorsements increase awareness and trust, encouraging consumers to shift away from conventional cosmetics toward solid and environmentally friendly formats. This dynamic significantly accelerates market growth by tapping into a digitally connected, eco-conscious audience.

Market Restraint

Limited Shelf Life and Stability of Some Solid Formulations

One significant restraint for the global solid cosmetics market is the limited shelf life and stability of certain solid formulations. Unlike liquid cosmetics, solid products can be more sensitive to environmental factors such as humidity, temperature fluctuations, and exposure to air. These conditions can cause changes in texture, fragrance, and efficacy, potentially reducing product performance and consumer satisfaction.

Additionally, some active ingredients may degrade faster in solid form, limiting their effectiveness over time. This challenge often leads to higher product returns and consumer hesitation in adopting solid cosmetics. Manufacturers must invest in advanced formulation and packaging technologies to overcome these stability issues, which can increase production costs and complicate market expansion.

Market Opportunity

Customizable and Refillable Solid Cosmetics Gaining Popularity

The rising popularity of customizable and refillable solid cosmetics offers a promising growth avenue, especially among Gen Z consumers who actively seek eco-conscious and personalized beauty solutions. This generation values sustainability, minimalism, and innovative formats that align with their lifestyle. Refillable solid products not only reduce packaging waste but also foster brand loyalty by enabling users to curate their beauty routines.

• For instance, German manufacturer Schwan Cosmetics introduced a refillable mechanical lip liner infused with jojoba oil and peptides. Unveiled at Cosmoprof Asia 2023 in November, the ‘Power Up Your Pout’ collection features a unique drop-shaped tip for precise application and an intuitive refill mechanism perfectly addressing the rising demand for sustainable, travel-friendly cosmetics in the APAC region.

As more brands adopt this approach, customizable solid formats are poised to redefine consumer expectations and drive long-term market growth.

Regional Analysis

The North American market shows robust growth driven by high consumer awareness about sustainability and eco-friendly products. Strong regulatory frameworks encouraging the reduction of plastic waste fuel demand for solid cosmetics. The region’s well-established retail and e-commerce infrastructure supports easy accessibility and rapid adoption. Additionally, increasing investments in R&D and innovation by beauty brands are creating a diverse range of solid cosmetic offerings, appealing to environmentally conscious and convenience-seeking consumers.

• The US solid cosmetics industry is rapidly expanding, driven by a large segment of environmentally aware consumers. Leading brands such as Dr. Bronner’s and Meow Meow Tweet offer solid body care products that emphasize sustainability. The surge in online retail and influencer endorsements supports market growth. Additionally, US consumers value convenience and portability, fueling demand for solid deodorants and makeup sticks that align with zero-waste lifestyles.

• Canada’s market for solid cosmetics is growing steadily due to rising eco-conscious consumer behavior. Brands like Ethique have gained popularity with their plastic-free packaging and natural ingredients. The country’s strict environmental regulations encourage sustainable beauty choices. Moreover, Canadian consumers favor cruelty-free and organic products, boosting demand for solid shampoos, conditioners, and skincare bars available through both specialty stores and online platforms.

Asia Pacific Market Trends

Asia Pacific is experiencing rapid growth fueled by rising urbanization and increasing awareness about environmental issues. A growing middle-class population is shifting preferences toward sustainable, portable, and multifunctional cosmetic products. Expansion of modern retail formats and e-commerce platforms enables wider product availability. Youth-driven demand for trendy, travel-friendly beauty items and innovations in natural ingredient-based solid cosmetics offer significant growth potential. Furthermore, government initiatives promoting sustainability are positively influencing consumer behavior in this dynamic market.

• China’s solid cosmetics industry is growing rapidly due to increasing environmental awareness and government initiatives promoting sustainable products. Major brands like L’Oréal and local startups such as Layer’r are launching solid shampoos and balms to cater to eco-conscious consumers. The rise of e-commerce platforms like Tmall accelerates adoption, especially among millennials and Gen Z, who prefer travel-friendly and zero-waste beauty solutions.

• India’s solid cosmetics market is expanding, driven by rising demand for natural and chemical-free beauty products. Brands like Forest Essentials and Mamaearth are introducing solid skincare and haircare items appealing to environmentally aware urban consumers. The country’s growing digital penetration and increasing female workforce contribute to the popularity of convenient, portable, solid cosmetics, especially in metro cities like Mumbai and Bengaluru.

Europe Market Trends

Europe leads in sustainability initiatives, with consumers prioritizing natural, organic, and cruelty-free solid cosmetics. Strict environmental regulations push brands to adopt sustainable packaging and waterless formulations. The well-developed green beauty market and high disposable incomes accelerate market expansion. Strong emphasis on ethical consumption and a growing trend of minimalistic skincare routines further boost solid cosmetic demand. Additionally, increasing collaborations between beauty companies and eco-conscious startups foster innovation and growth in this region.

• Germany’s market is driven by strong consumer demand for eco-friendly and natural beauty products. Brands like Lush and i+m Naturkosmetik lead the way with solid shampoos and deodorants, emphasizing sustainability and chemical-free ingredients. German consumers’ environmental awareness and strict regulations on cosmetic formulations further boost the adoption of solid cosmetics, especially among millennials and Gen Z, fueling steady market growth.

• The UK solid cosmetics market is rapidly growing, supported by increasing demand for plastic-free, travel-friendly products. Major retailers such as Boots and cult brands like Lush have expanded solid product ranges, including solid moisturizers and cleansers. UK consumers’ preference for cruelty-free and vegan cosmetics drives innovation. Additionally, growing environmental activism encourages brands to adopt sustainable packaging, significantly influencing consumer purchase behavior toward solid cosmetics.

Product Type Insight

The solid shampoo segment holds a significant share of the global solid cosmetics market due to its eco-friendly appeal and convenience. Consumers are increasingly opting for solid shampoos to reduce plastic waste and water usage. These products are compact, travel-friendly, and often formulated with natural, chemical-free ingredients, appealing to environmentally conscious buyers. Solid shampoos are available in various formulations targeting different hair types and concerns, further driving demand. The rise in vegan and cruelty-free beauty trends has also contributed to market growth. As more brands introduce innovative solid shampoo variants, this segment is expected to maintain robust expansion in the coming years.

Gender Insight

The female segment dominates the global market, driven by higher product adoption and growing awareness of sustainable beauty practices. Women are more inclined toward experimenting with eco-conscious products like solid shampoos, moisturizers, and makeup sticks. The demand is fueled by their preference for clean-label, travel-friendly, and skin-safe formulations. Social media campaigns, influencer marketing, and brand storytelling focusing on minimalism and sustainability particularly resonate with female consumers. Additionally, increasing disposable incomes and a shift toward premium, natural personal care products further boost this segment. Brands are tailoring marketing strategies and product lines to meet evolving preferences in the female demographic.

End-User Insight

The commercial use segment, encompassing salons, spas, and wellness centers, is a growing contributor to the solid cosmetics market. Businesses in the beauty and personal care industry are increasingly integrating solid products to align with sustainable practices and reduce packaging waste. Solid shampoos, conditioners, and skincare bars are gaining traction in eco-conscious salons seeking to differentiate their offerings and appeal to environmentally aware clients. The long-lasting nature and concentrated formulas of solid cosmetics make them cost-effective for commercial use. With more establishments prioritizing green certifications and ethical sourcing, the demand for solid cosmetic products in the commercial sector is projected to rise steadily.

Distribution Channel Insight

Supermarkets and hypermarkets serve as prominent distribution channels for solid cosmetics due to their extensive consumer reach and shelf space. These retail outlets offer consumers the convenience of exploring a wide range of solid beauty and personal care products in one location. Brands benefit from increased visibility and impulse purchases in high-footfall areas. Promotional displays, discounts, and in-store education have helped in familiarizing customers with the benefits of solid formats. Additionally, private-label offerings and strategic partnerships with sustainable brands have enhanced product availability. As consumer interest in eco-friendly personal care rises, this segment is expected to see steady growth.

Company Market Share

Leading companies in the solid cosmetics market are focusing on innovation in product formulations and sustainable packaging to capture greater market share. They are investing in research and development to enhance product efficacy and appeal while expanding their presence across online and offline retail channels. Additionally, collaborations with eco-friendly suppliers and marketing campaigns targeting environmentally conscious consumers are key strategies driving growth and strengthening their competitive position globally.

L’oréal

L’Oréal, founded in 1909 and headquartered in Clichy, France, is a global leader in the beauty and personal care industry. The company has been actively expanding into the solid cosmetics market, focusing on sustainability and innovation. L’Oréal offers eco-friendly solid shampoos, conditioners, and skincare products across its brand portfolio. With an emphasis on reducing plastic waste and promoting waterless beauty solutions, L’Oréal continues to lead the shift toward environmentally responsible cosmetics in response to evolving consumer preferences.

• In January 2025, L’Oréal collaborated with IBM to develop a custom AI foundation model aimed at enhancing the creation of sustainable cosmetics. This model analyzes vast datasets of formulations and components, enabling researchers to accelerate the development of products using bio-sourced materials and adhering to circular economy principles. The initiative supports L’Oréal's goal to source most of its product formulas from sustainable materials by 2030.

List of key players in Solid Cosmetics Market

1. L’Oréal
2. Unilever
3. Lush Cosmetics
4. The Body Shop
5. Johnson & Johnson
6. Beiersdorf AG
7. Shiseido Company
8. Natura &Co
9. Amway
10. Avon Products

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Recent Developments

• May 2025- Groupe GM Cosmética Portugal showcased its latest solid cosmetics at PLMA 2025 in Amsterdam, emphasizing eco-friendly, plastic-free solutions. Their portfolio includes shampoos, conditioners, and soaps designed for sustainability and performance, catering to the growing demand for responsible beauty products.