Research Methodology – Solid Cosmetics Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Solid Cosmetics Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Solid Cosmetics Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Number of active users/buyers in the market.
- Retail sales data of solid cosmetics products.
- Market value of different segments and subsegments within the solid cosmetics industry.
- Geographical coverage - regional, national, international.
- Revenue generated from the sales of solid cosmetics by leading companies.
- The volumes of products sold.
- Existing and potential market growth rates.
- Impact of governmental regulations on market size.
2 Key Market Indicators
- Per capita consumption of cosmetics.
- Demographics and consumer buying behaviors.
- Product innovation and introduction of new products.
- Spending patterns and disposable income of consumers.
- Market trends in urbanization.
- Online sales and its growth rate.
- Social media influence on the market.
- Penetration of Cosmetics and Personal Care products in different regions.
3 Growth Trends
- Increasing consumption of organic and natural cosmetics.
- Growth and popularity of vegan products.
- Trends towards sustainable and eco-friendly products.
- Impact of social media and digital marketing initiatives on growth.
- Rising consumer awareness regarding the ingredients of the cosmetics.
- Impact of celebrity endorsements and influencer marketing.
- Increasing consumer preference for cruelty-free products.
- Shift towards personalized and custom made products.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Solid Cosmetics Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Solid Cosmetics Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights