Research Methodology – Sparkling Water Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Sparkling Water Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Sparkling Water Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Current number of manufacturers and distributors of sparkling water
- Consumption levels of sparkling water - both domestic and commercial
- Existing marketing and promotional activities for sparkling water
- Product pricing, market penetration and trends
- Growth rates of manufacturers and distributors in the sparkling water market
- Global population trends and lifestyle changes
- Health and wellness trends impacting the consumer preference
Key Market Indicators
- Annual sales volume and revenue of sparkling water
- Market shares of major sparkling water brands
- Growth and volume of import and export of sparkling water
- Consumer behavior towards sparkling water - preference, consumption frequency, brand loyalty etc.
- The effect of economic fluctuations on the sparkling water market
- The impact of digital marketing and e-commerce trends on sparkling water sales
Growth Trends
- Increased preference for sparkling water over soda due to health benefits
- Growth in the healthy and wellness trend driving the market for sparkling water
- The trend of low-alcohol, sparkling water-based beverages
- Increased accessibility and affordability of sparkling water products in developing markets
- Introduction of new flavors and organic/natural ingredients in sparkling water
- Growth in online sales and home-delivery of sparkling water products
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Sparkling Water Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Sparkling Water Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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