Stain Remover Market

Market Overview

The global stain remover market size was valued at USD 22.70 billion in 2022. It is estimated to reach USD 34.94 billion by 2031, growing at a CAGR of 4.91% during the forecast period (2023–2031).

Highlights

• Powder laundry detergent dominates the product segment
• Offline channel dominates the distribution channel segment
• Residential dominates the end-user segment
• Asia-Pacific is the highest shareholder in the global market

Stain removal is always a challenging problem. Stain removal removes a mark or spot a foreign substance leaves on a specific surface. A solvent or detergent is usually used to remove stains, and several solvents and detergents are available in the market. Most stains are removed by dissolving the substrate in the solvent. The substance that causes the stain and the substance being stained determine the type of solvent that should be used to remove it.

The fact that stains occasionally contain two different staining agents, each requiring a different removal method, is another consideration in stain removal. For instance, metal traces could be present in machine oil stains. The color of the stained material is another issue. Some stain-removal solutions also remove the dye used to color the fabric and the stain. Stain removers remove spots or marks that appear either on clothes or any other substrate. In addition, stain removers are used for washing clothes.

Market Dynamics

Global Stain Remover Market Drivers

High Quality of Fabric Innovation

The innovation of high-quality fabric has supported the growth of stain remover products as the customer's choice of quality fabric is changing. Stain remover products will maintain the quality of fabric and increase its life. Hence, the changing preference of customers for fabrics or clothing materials will affect the market for stain removers. The demand for cozy, high-quality materials, including cotton, silk, crepe, chiffon, georgette, hemp, and others, has increased due to the rising standard of living and the change in consumer perception.

There is also significant growth in the blended varieties of fabrics due to artificial and natural yarn features, thus creating several opportunities in the textile industry. Innovations in the quality of fabrics supported the growth of stain remover products. A few types of clothes in the apparel and clothing industry require special attention while cleaning, such as wool clothing items, which normal stain remover products cannot clean because they will hamper the quality of fabrics. Hence, they require special attention, such as dry-cleaning, which will support the growth of stain remover products.

Inclusion of Eco-Friendly Products

Commercial stain remover products available in the market are formulated with various ingredients, including chemicals that trigger asthma. In addition, commercial stain remover products include a combination of chemicals and solvents, such as benzene, toluene, and xylene, which directly damage the nervous system. Likewise, formaldehyde is used, which is carcinogenic and causes severe skin and eye irritation or may have adverse reproductive effects. Asthma, allergies, and hormonal imbalance are also possible consequences. Hence, prominent manufacturers of stain remover products are moving toward eco-friendly products, which has become a major trend across the globe. Hence, a growing awareness of the environment and human lives pushed manufacturers to provide eco-friendly products. Therefore, all these factors will accelerate the growth of the global market throughout the forecast period.

Global Stain Remover Market Restraint

Rising Government Regulations

Government regulations have driven various developments in the stain remover products sector. These regulations were passed by North America, Europe, and China to regulate the usage of chemicals in product manufacturing. In addition, the US government banned various chemicals used in the synthesis of cleaning products, such as 1,4-Dioxane and Phosphates, and they were marked as a carcinogen by the US Department of Health & Human Services. Other chemicals, such as benzene, toluene, xylene, and formaldehyde, are used to synthesize stain remover products that may cause severe damage to the body. Hence, the government is passing laws and regulations to avoid using chemicals in manufacturing, which may hinder the growth of stain remover products.

Global Stain Remover Market Opportunities

Increasing Penetration of Washing Machines

The growing usage of washing machines in emerging countries such as China and India supports the growth of stain remover products. Many laundry vendors run campaigns to increase hygiene and health awareness related to laundry product usage. The basic human tendency to keep clothes fresh and stain-free is one of the buying criteria for stain-remover products. In addition, the surge in disposable income and rising living standards have aided the washing machine market. The Indian washing machine market in terms of value was estimated at around USD 142 million in 2019-2020. In the nation, about 7,000,000 washing machines are sold.

The increase in dual-income homes and the lack of time for laundry have contributed to the increased demand for this under-utilized commodity. Furthermore, producers can now concentrate on creating energy-efficient products thanks to energy labeling and rules. Manufacturers are concentrating on developing new products, advancing technology, and expanding their manufacturing capacity. The increasing number of working households is one of the key factors triggering the growth of washing machines globally, favoring the growth opportunities for stain remover products.

Regional Analysis

Based on region, the global stain remover market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Asia-Pacific Dominates the Global Market

Asia-Pacific is the most significant global stain remover market shareholder and is anticipated to exhibit a CAGR of 5.26% during the forecast period. The growth of the stain remover market in the Asia-Pacific region is due to the growing population, a growing fabric and clothing industry, construction in the residential and non-residential segment, rising per capita incomes, and increasing dual-income households. In emerging nations like India and China, the rapidly rising populations are boosting the residential construction sector and the market for stain removers in Asia-Pacific. Furthermore, increasing per capita income and the improving proportion of working women in countries like China and India enable people to spend more for household purposes and ease their lives, promoting the usage of washing machines and supporting the growth of stain removers. Growing urbanization has contributed to the growth of the construction, industrial, and commercial sectors. All these factors are driving the growth of the stain remover market in Asia-Pacific. Stain remover products are also crucial in commercial sectors with heavy foot traffic, such as hotels, malls, airports, and hospitals.

North America is estimated to exhibit a CAGR of 4.89% over the forecast period. The expansion in this region is mainly attributed to the growing hospitality industry coupled with residential constructions, the expansion of commercial spaces, and increasing disposable incomes. The world's most developed and greatest economy is found in North America, including the important US and Canadian nations. In addition, the US is the major revenue contributor to the North American stain remover market. Canada is also likely to experience healthy growth during the forecast period. Demography is a major concern in determining this region's stain remover market. There is one trend wherein single women are moving to their own homes. Hence, rising homeownership is a major factor driving the market for stain removers during the forecast period.

In Europe, the development of the stain remover market is primarily driven by rising business investments, rising commercial and residential construction, rising government infrastructure spending, and the expansion of the hospitality industry, driven by a rise in travel and tourism to the area. The usage of domestic stain removal products is also being influenced by increased dual-income households and increasing disposable income. In addition, European institutions and industries are increasingly adopting eco-friendly or green cleaning technology to reduce the risk of environmental pollution. Due to an overall movement toward maintaining health and hygiene, private and public institutions increasingly use stain remover products, driving the demand for stain remover products in the region. The surge in residential and non-residential development activities is also fueling the expansion of the market in the area.

Latin America's considerable contribution to the stain remover market is due to the revenue generated from the two large economies, Brazil and Mexico. The easy accessibility of raw materials and cheap labor, along with easy access to two of the largest consumer markets in the US and Canada, has accelerated the growth of value-added manufacturing output in Latin America. According to Top Hotel Construction Database, a total of 681 hotel projects containing approximately 118,936 rooms in the pipeline for the region need to be built in the coming years. Hence, a growing hospitality industry will be the region's driving factor for stain remover products.

The Middle East and Africa region is a promising market for stain removers. However, the region has significant growth opportunities from potential markets such as Oman, Qatar, and Kuwait during the forecast period through the growing investment opportunities over the next five years. The demand for stain remover products is rising in the region owing to migrant workers. The region has vast opportunities prompting people to shift to the region for jobs. Therefore, a growing number of migrants in the region is pushing the government to focus on residential activities, supporting the stain remover market.

Segmental Analysis

The global stain remover market is segmented by product, distribution channels, and end-user.

Based on product, the global stain remover market is divided into powder, liquid, bar, spray, and others. 

The powder liquid detergent segment is the most significant contributor to the market and is anticipated to exhibit a CAGR of 5.40% over the forecast period. Stain remover powder is a stain remover in powder form that must be mixed with water before use. The obtained compound is easy to apply owing to its dense consistency. The stain remover powder can be applied to a designated area, increasing the time of action and the efficiency of stain removal. Stain remover powder is a product that can be applied on all surfaces, even the most delicate ones, such as polish marbles and all acid-sensitive materials. In addition, sain remover powder can only be used with water or hydrogen peroxide and is never mixed with other substances. The powder form of stain remover products mainly consists of detergents, and they are widely adopted worldwide.

The bar form of stain remover is the oldest and most used. It generally contains soap for washing clothes and utensils, among others. Majorly in bar stain removers, soap is widely used. There are a variety of soaps available in the market. Soap is an anionic surfactant used with water for washing and cleaning, which acts as a link between dirt and water. One side of the soap is attracted to water, and the other side is attracted to non-soluble ingredients such as dirt particles. The soap is made through Saponification, combining fatty acids with alkalines such as KOH and NaOH.

Based on the distribution channels, the global stain remover market is segmented into offline and online channels. 

The offline channel segment owns the highest market share and is estimated to exhibit a CAGR of 4.98% during the forecast period. The major offline distribution channels include supermarkets and hypermarkets, convenience stores, specialty stores, and others. In North America, Walmart and Kroger are the major retailers of stain remover products. Further, retailers such as Auchan, Tesco, Carrefour, and Argos are Europe's major providers of stain remover products. Owing to COVID-19, the sales of stain remover increased through retail outlets such as stores and supermarkets worldwide. Staff in supermarkets and shops are educated about products and their usage. The staff educates customers about these new products and helps them select products according to their needs.

Online channels mainly include official company websites and third-party e-vendors. The growth of digital marketing, e-commerce platforms, internet usage, and mass data management has enabled the rise of the online sector. In emerging economies, e-commerce plays a significant role in product penetration, extending the reach beyond the limit of traditional distribution. It paved the way for consumers to engage with products in regions without access to physical stores selling sophisticated products.

Based on end-user, the global stain remover market is bifurcated into residential and commercial. 

The residential segment dominates the global market and is projected to exhibit a CAGR of 5.09% over the forecast period. Stain remover products are widely used in the residential sector, especially housing. The residential sector contributes 57.80% to the global stain remover market. The rising activities in the residential sector, such as the construction of houses, remodeling, and renovations, support the growth of stain remover products. Stain remover products are essential for the residential sector as they are used for removing stains from clothes, cleaning the kitchen sink, or wiping tiles to eliminate spots or marks caused by the contact and absorption of foreign substances.

In the commercial sector, stain remover products are used in hospitality, the textile industry, and healthcare. The healthcare industry includes hospitals, diagnostic laboratories, and ambulatory care settings.

Recent Developments

• August 2022- arbOUR introduced eco-friendly cleaning and laundry products. The launch introduced consumers to arbOUR's commercial-grade cleaning products, formulated with plant-based, non-toxic ingredients that are effective enough to sanitize and disinfect while remaining safe for humans, animals, and the environment.
• August 2022- Unilever Uganda introduced the new and improved OMO hand cleansing powder, which is inexpensive, convenient, and consumer-friendly. The new OMO provides unparalleled stain removal with a pleasant scent and illuminates clothing.