May 2026 Boston Whaler and Salty Crew announced a limited-edition apparel collaboration combining ocean lifestyle branding with functional outdoor apparel. The partnership introduced a collection featuring boardshorts, UV protection layers, windbreakers, graphic tees, and hats designed for water-based activities, expanding surf-inspired apparel offerings.
January 2026 Authentic Brands Group expanded its collaboration with Blue Sage Accessories to enhance manufacturing capabilities across surf and action sports categories. The agreement focused on strengthening supply capabilities for wetsuits and technical accessories across multiple surf brands, supporting product availability in the U.S. market.
January 2026 SBART launched its Worldwide Partnership Program to expand collaborations with brands, distributors, retailers, and private-label businesses in the water sports apparel sector. The company focused on increasing global partnerships for wetsuits and functional aquatic apparel manufacturing to support growing demand for surf and water sports products.
June 2025 Surf apparel companies continued expanding sustainable product development initiatives through the adoption of recycled and environmentally focused materials. Brands across the surfing apparel sector increased investments in eco-conscious wetsuits, boardshorts, and accessories to align with consumer demand for sustainable ocean-related products.