Global Statistics Representing Telecom Analytics Market Scenario
Telecom analytics comprises business intelligent solution (BI) technologies that are packaged to satisfy the complex requirements of telecom organizations, including cutting down operational cost, enhancing risk management capabilities, and improving sales numbers to subsequently increase return on investment (ROI). Telecom analytics solutions improve visibility, offer real insights on organizations’ core operations and internal processes, impart knowledge of market conditions, identify trends, and establish a forecast on the basis of this data. Furthermore, telecom analytics focuses on customers, data monetization, networks, and predictive services such as preventive complaint analysis and predictive care solutions.
The increasing adoption rate among organizations and changing trends in the telecom and IT market are projected to drive the growth of the telecom analytics market. Telecom analytics provides security and the capability to store a massive amount of data; it also helps reveal trends or insights in real-time, which improves decision-making. Continuous improvement of infrastructure in mobile and broadband technologies has led to trends such as digitalization in customer support, cloud computing, development of 5G architecture, and consumer-driven data consumption. The demand for telecom analytics has been increasing with the rising need to enhance transparency in operational workflow and personalize customer experience. Moreover, data transmission volume doubles every six to eight months, which is likely to further surge the demand for telecom analytics.
The global telecom analytics market is expected to grow at a CAGR of 10.3% during the forecast period 2019–2026.
North America is expected to hold the largest share in the telecom analytics market during the forecast period, due to technological advancement and the presence of developed industrial infrastructure. Also, the rapid development of digital marketing such as e-commerce and social media marketing is another factor expected to provide impetus to market growth in the coming years.
Europe is a prominent telecom analytics market globally, owing to the growing investments towards delivering better service quality for more consumption. The adoption of several technologies such as Internet of Things (IoT) and cloud services is further propelling market growth in the region. For instance, in Europe, IBM and Deutsche Telekom are working together to build smarter cities.
Asia Pacific is expected to register the highest growth in the telecom analytics market during the forecast period, due to the growing awareness about telecom analytics in the region. India, Japan, and China are the leading contributor to market growth in the region. In addition, increasing internet penetration and growing number of smartphone users are also fuelling market growth. With India’s mobile data consumption surpassing that of the U.S. and China in 2017, mobile service providers in the country are working to enhance their network infrastructure to manage and support the growth surge and ensure the quality of customer experience.
The LAMEA telecom analytics market is driven by intense competition, changing consumer behavior, and technological advancement; however, budget constraint is a key issue for many small and middle companies, which hinders the growth of the telecom analytics market in the region.
Some of the key players in the global telecom analytics market are SAP SE (Germany), Microsoft Corporation (U.S), EMC Corporation (U.S.), Cisco Systems, Inc. (U.S.), IBM Corporation (U.S.), Nokia Corporation (Finland), Wipro Limited (U.S), Hewlett-Packard Company (U.S.), Teradata Corporation (U.S), and Accenture Plc (Ireland).
In February 2018, Cisco Systems Inc. and Bharti Airtel (Airtel), India’s largest telecommunications services provider, made an agreement to improve customer experience by taking their SON collaboration to the next level.
Telecom Analytics Market Segmentation
By End User
Why Buy This Report?
According to FieldEZ, the number of global smartphone users will reach a whopping 2.87 billion by 2020, up from 2.32 billion in 2017, which is expected to drive the telecom analytics industry.
The telecom analytics market report will help players gain a competitive advantage through valuable insights about their operations and customers. Furthermore, the report will enable telecom clients to achieve a low total cost of ownership (TCO) and high return on investment (RoI). The following sections are specifically covered in the report: