Toys and Games Market Size, Growth & Trends Forecast by 2033

Research Methodology – Toys and Games Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Toys and Games Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Toys and Games Market is developed by integrating key market indicators and macroeconomic variables. These include:

1 Factors considered while calculating market size and share:

Number of toys and games manufacturers
Distribution channels used in the market
Product pricing tiers
Consumer demographics and purchasing power
Growth of the online retail sector in toy sales
Mergers and acquisitions
New product launches
Variety and innovation in toys and games
The impact of technology and digitalization in the market
Current and forecasted regulations and standards

2 Key Market Indicators:

Gross Domestic Product (GDP)
Per capita income
Changing consumer preferences
Market growth rates and projections
Age distribution of the population
Level of urbanization
Globalization and trade policies
Digitization and adoption of technology
Availability of alternatives in the market

3 Growth Trends:

Increase in educational toys and STEM-based games
Growth in online toy sales due to increased internet usage
Rising demand for licensed products
The growing trend of ethical and sustainable toys
Growth in usage of augmented reality (AR) and virtual reality (VR) in toys and games
Increase in influence of social media and unboxing videos in toy sales
Growth in personalized and customizable toys
Integration of artificial intelligence in toys

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Toys and Games Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Toys and Games Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: