Research Methodology – Two-Wheeler Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Two-Wheeler Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Two-Wheeler Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Unit Sales: This refers to the total number of two-wheelers sold.
- Revenue: Total revenue generated by all the players in the two-wheeler market.
- Pricing Trends: Variations in the selling price of two-wheelers.
- Production Capacity: The total number of two-wheelers a company can produce.
- Market Penetration: The percentage of the target market that has purchased a two-wheeler.
- Consumer Preference: Demand for different types of two-wheelers.
- Competitive Landscape: The presence and market dominance of key players.
Key Market Indicators:
- Gross Domestic Product (GDP): A strong GDP usually indicates an increase in disposable income which can boost two-wheeler sales.
- Population Growth: High population growth can lead to increased demand for two-wheelers.
- Rural vs Urban Sales: The proportion of two-wheeler sales in rural vs urban areas.
- Fuel Prices: Shifts in fuel prices can affect the two-wheeler market.
- Emerging Markets: Growth of the two-wheeler market in developing countries.
- Government Regulations: Laws and regulations affecting the two-wheeler industry.
Growth Trends:
- Rise in Electric Two-Wheelers: Growth of electric two-wheeler segment due to rising environmental concerns.
- Increase in Female Riders: Growing trend of female riders driving demand in the two-wheeler market.
- Technological Advancements: Innovations in two-wheeler technology can spur market growth.
- Increasing Urbanization: Urban growth can result in increased demand for two-wheelers.
- Increasing Interest in Recreational Riding: More people purchasing two-wheelers for recreational purposes.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Two-Wheeler Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Two-Wheeler Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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