Vacation Rental Market Size, Share & Trends

Research Methodology – Vacation Rental Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Vacation Rental Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Vacation Rental Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Number of vacation rental properties available in the market
Annual and seasonal occupancy rates
Average rental rate per night, week, or month
Revenue generated by vacation rentals
Geographic location and the popularity of the region among tourists
User preference for vacation rentals over hotels and other forms of accommodation
Market competition including similar and substitute services
The impact of government regulations and policies on the vacation rental market

Key Market Indicators

Overall economic conditions and the state of the tourism industry
Trends in property sales and property prices
Consumers' disposable income
Presence of online booking platforms and their user statistics
The level of digital literacy among consumers
Growth of travel and tourism sector
Changes in consumer behavior and preferences
Population demographics such as urbanisation, mobility and age distribution

Growth Trends

Increase in the use of digital platforms for booking vacation rentals
Growth in the number of vacation rentals as a result of increasing investment in the tourism sector
Rising trend of 'staycations' due to the COVID-19 pandemic impact
Increasing adoption of tech-enabled services for seamless booking and stay experience
Trends surrounding the sharing economy and peer-to-peer accommodation sharing
Growth in demand for unique and personalized travel experiences
Increasing preference for vacation rentals in off-beat and rural destinations

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Vacation Rental Market . Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Vacation Rental Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: